Track full customer journeys from the first ad click and landing page visit to the eventual purchases or Stripe conversions
Send conversions to ad platforms and Google Analytics, attributing 99% of purchases to the correct marketing sources
Able Customer Data Platform combines website tracking data with server-side sources to collect complete customer journeys and then makes these data accessible by sending them to marketing APIs and analytics software to provide actionable insights.
Personal information such as email, phone and proprietary client identifiers.
Visitor details including referrer URL, ad click Ids, browser identifiers set by tracking pixels, Google Analytics Client Id, landing page URL and UTM parameters.
Conversions to payments, subscriptions and won deals.
This allows you to:
To do so, Able integrates with multiple marketing APIs:
Add conversion values to Facebook Ads reports, use performance-based automatic targeting and optimization capabilities to engage your audience and gain deep insights into ad conversions with Able Customer Data Platform
Solve reporting and optimize ads in Google Ads by sending back-office conversions with customer match parameters to the API even for IOS 14 clicks without GCLIDs
Calculate the complete LTV of paying customers and the long-term ROI of ad spend even when sales happen weeks after the initial ad click with Google Analytics API integration combined with Able CDP first-party tracking and attribution
Track Stripe payments and send purchase conversions to Google Analytics and ad platforms such as Google Ads to see exact performance and revenue of each channel and landing page
Add conversion values to TikTok Events API reports, use performance-based automatic targeting and optimization capabilities to engage your audience and gain deep insights into ad conversions with Able Customer Data Platform
Attribute each purchase and report conversions in ad platforms and Google Analytics correctly
Install tracking and start sending properly attributed data into conversions API, Google Analytics and data warehouse within minutes.
Instant setup, no credit card required.
Able CDP automatically recognizes forms used on the website and creates custom tracking code for your website.
Able gets important conversions from payment systems, e-commerce platforms and CRMs.
Use one of our integrations such as Stripe conversion tracking or send conversions from your own code using web hooks.
Continuously improve marketing strategy with actionable data produced by Able tracking.
More and more businesses realize the benefits customer data platforms can bring. Below are some statistics from the Customer Data Platform Resource website.
“A valuable insight we've got because of using Able Customer Data Platform is that display ads aren't working for us at all... we've been wasting money for years on paid display ads.
Before Able we'd be excited about every lead or email that came through, but after the last year we've determined that those don't convert at all.
And so we've been focusing on paid search, which does have return on investment.”
— Bryan Brinton, Co-Founder, Aluvii Software