Know where each of your customers come from

Track full customer journeys from the first ad click and landing page visit to the eventual purchases or Stripe conversions

Send conversions to ad platforms and Google Analytics, attributing 99% of purchases to the correct marketing sources

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Get the right data

Able Customer Data Platform combines website tracking data with server-side sources to collect complete customer journeys and then makes these data accessible by sending them to marketing APIs and analytics software to provide actionable insights.

Ad platforms

Able fixes ad platform tracking and attribution, helping ad platforms to attribute conversions correctly to report correct RoAS in the built-in reports.

We combine multiple identifiers collected throughout customer journey to let ad platforms report conversions with 90%+ precision.

Learn more about Conversions APIs Integrations

Add conversion values to Facebook Ads reports, use performance-based automatic targeting and optimization capabilities to engage your audience and gain deep insights into ad conversions with Able Customer Data Platform

Solve reporting and optimize ads in Google Ads by sending back-office conversions with customer match parameters to the API even for IOS 14 clicks without GCLIDs

Google Analytics 4

See 95-99% of sales correctly attributed to the marketing sources in Google Analytics reports.

Able attributes Stripe, CRM and e-commerce conversions to the source of the lead – and visitor – regardless of where and when they happen.

Know exact source of your revenue throughout entire lifetime and report on all touchpoints right in Google Analytics 4.

Learn more about our Google Analytics 4 Integration

Track Salesforce conversions sources with Able CDP first-party tracking and attribution

Track Stripe payments and send purchase conversions to Google Analytics and ad platforms such as Google Ads to see exact performance and revenue of each channel and landing page

...and many more others!

First-party data

Able tracks customers from the first visit to the website, recording UTM parameters, ad click and browser identifiers used by ad platforms and analytics services and then associates them with customer details entered in lead and sign-up forms.

Able automatically recognizes and tracks HTML forms, as well as a number of dynamic lead widgets. It also provides form tracking for modern React.js and Vue.js applications.

The entire first-party tracking data are then made available for custom reporting and analytics via our real-time integration with BigQuery.

Forget ETL process setup, manual mapping of data and sampled Google Analytics data and focus on building in-depth reports.

Learn more about Able's Customer Journey Mapping

Obtain instant access to complete tracking and first-party data without ugly ETL processes

Allow Able to send information to Looker Studio and create customizable reports

Incredibly easy to set up

Install tracking and start sending properly attributed data into conversions API, Google Analytics and data warehouse within minutes.


Sign up for an Able CDP account

Instant setup, no credit card required.


Add lead form tracking code

Able CDP automatically recognizes forms used on the website and creates custom tracking code for your website.


Connect the platforms where conversions occur

Able gets important conversions from payment systems, e-commerce platforms and CRMs.

Use one of our integrations such as Stripe conversion tracking or send conversions from your own code using web hooks.


Access the data and get insights

Let Able send conversions to Google Analytics and ad platforms such as Facebook Conversions API and Google Ads.

Browse customer journeys individually or access tracking data via Google BigQuery.


Achieve results

Continuously improve marketing strategy with actionable data produced by Able tracking.

Drive sales

Understand how your customers buy and how segments perform across campaigns even on low volume experimental conversion data when you're still perfecting your pipeline.

Boost ad ROI

Stream back-end conversion data to Google Ads and Facebook Ads Conversion APIs to facilitate ad platforms' AI/ML ad delivery optimization and to create super effective lookalike audiences in real time.

Get actionable insights

Use standard tools such as Facebook Ads, Google Analytics and your preferred BI and dashboard software to see exact performance and revenue of each channel and landing page even when sales happen weeks after the initial ad click.


CDPs in Practice

More and more businesses realize the benefits customer data platforms can bring. Below are some statistics from the Customer Data Platform Resource website.

Best Data Quality Possible

76% of company executives say that CDPs, such as Able, provide quality data that gives their company a competitive advantage over others.

Business Growth

64% of companies using CDPs report greater efficiency, while 57% report greater business growth.

Critical for Customer Mapping

61% of companies using CDPs report that the data gained is critical for customer journey mapping and personalization of digital campaigns.

Start Your Free Trial

Enter your website URL and we'll instantly analyze existing tracking setup and prepare a free trial account. No credit card required.

Our Clients' Testimonials

Software companies, e-commerce stores and various types of digital businesses around the world are using Able CDP to fundamentally improve their marketing strategy.

“A valuable insight we've got because of using Able Customer Data Platform is that display ads aren't working for us at all... we've been wasting money for years on paid display ads.

Before Able we'd be excited about every lead or email that came through, but after the last year we've determined that those don't convert at all.

And so we've been focusing on paid search, which does have return on investment.”
Bryan Brinton
CFO, Co-Founder
"Fugo digital signage has many moving parts - both hardware and software. That means that our customers interact with a lot of content on our website before making a purchase to make sure they understand our solution for their challenges.

With Able, we know exactly where each of our prospects are coming from and how they move down our conversion funnel, allowing us to understand our customer journey & focus our marketing."
Sarah Donahoo
Head of Marketing
"We have been looking for a tool that could help gain better insights into our marketing efforts. We tried many, but none of them worked until we found Able.

The reason Able CDP works for us, is that it is simple and does not try to reinvent the wheel but rather builds on existing tools and software out there. It helps us link our 'offline' sales to our marketing efforts and have it show up in Google Analytics. It then further helps us to optimize the digital marketing efforts by sending the real conversions (sales) to the marketing platforms.

We seem to have finally closed the circle of our efforts and it will help us understand better and better what works, what doesn't and how to fix it or reallocate budgets."
Kjeld Schigt
Managing Director Kalon Holding Ltd