Track full customer journeys from the first ad click and landing page visit to the eventual purchases or Stripe conversions
Send conversions to ad platforms and Google Analytics, attributing 99% of purchases to the correct marketing sources
Able Customer Data Platform combines website tracking data with server-side sources to collect complete customer journeys and then makes these data accessible by sending them to marketing APIs and analytics software to provide actionable insights.
Able fixes ad platform tracking and attribution, helping ad platforms to attribute conversions correctly to report correct RoAS in the built-in reports.
We combine multiple identifiers collected throughout customer journey to let ad platforms report conversions with 90%+ precision.
Add conversion values to Facebook Ads reports, use performance-based automatic targeting and optimization capabilities to engage your audience and gain deep insights into ad conversions with Able Customer Data Platform
Solve reporting and optimize ads in Google Ads by sending back-office conversions with customer match parameters to the API even for IOS 14 clicks without GCLIDs
See 95-99% of sales correctly attributed to the marketing sources in Google Analytics reports.
Able attributes Stripe, CRM and e-commerce conversions to the source of the lead – and visitor – regardless of where and when they happen.
Know exact source of your revenue throughout entire lifetime and report on all touchpoints right in Google Analytics 4.
Track Salesforce conversions sources with Able CDP first-party tracking and attribution
Track Stripe payments and send purchase conversions to Google Analytics and ad platforms such as Google Ads to see exact performance and revenue of each channel and landing page
Able tracks customers from the first visit to the website, recording UTM parameters, ad click and browser identifiers used by ad platforms and analytics services and then associates them with customer details entered in lead and sign-up forms.
Able automatically recognizes and tracks HTML forms, as well as a number of dynamic lead widgets. It also provides form tracking for modern React.js and Vue.js applications.
The entire first-party tracking data are then made available for custom reporting and analytics via our real-time integration with BigQuery.
Forget ETL process setup, manual mapping of data and sampled Google Analytics data and focus on building in-depth reports.
Obtain instant access to complete tracking and first-party data without ugly ETL processes
Allow Able to send information to Looker Studio and create customizable reports
Install tracking and start sending properly attributed data into conversions API, Google Analytics and data warehouse within minutes.
Instant setup, no credit card required.
Able CDP automatically recognizes forms used on the website and creates custom tracking code for your website.
Able gets important conversions from payment systems, e-commerce platforms and CRMs.
Use one of our integrations such as Stripe conversion tracking or send conversions from your own code using web hooks.
Let Able send conversions to Google Analytics and ad platforms such as Facebook Conversions API and Google Ads.
Browse customer journeys individually or access tracking data via Google BigQuery.
Continuously improve marketing strategy with actionable data produced by Able tracking.
More and more businesses realize the benefits customer data platforms can bring. Below are some statistics from the Customer Data Platform Resource website.
Software companies, e-commerce stores and various types of digital businesses around the world are using Able CDP to fundamentally improve their marketing strategy.