Able CDP - Next Generation Customer Data Platform

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Get the right data

Able Customer Data Platform combines website tracking data with server-side sources to collect complete customer journeys and then makes these data accessible by sending them to marketing APIs and analytics software to provide actionable insights.

Website tracking

Able tracks customers from the first visit to the website, recording UTM parameters, ad click and browser identifiers used by ad platforms and analytics services and then associates them with customer details entered in lead and sign-up forms.

Able automatically recognizes and tracks HTML forms, as well as a number of dynamic lead widgets. It also provides form tracking for modern React.js and Vue.js applications.

Server-side conversions

Able receives conversion events directly from the server, relying on first-party data rather than tracking cookies and pixels to record conversions. This includes:

Payment providers such as Stripe and Chargebee.
E-commerce platforms such as WooCommerce and Kajabi.
CRMs like Salesforce, Pipedrive, Scoro and Outreach.

Chargebee Conversion Tracking and Attribution

Able also offers a simple REST API for sending conversions from bespoke platforms.

Customer data platform

Able collects all data pertaining to a customer journey into a single customer record, automatically associating important conversions such as payment, start of subscription or a CRM conversion with original visitors and leads.
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Personal information such as email, phone and proprietary client identifiers.

Visitor details including referrer URL, ad click Ids, browser identifiers set by tracking pixels, Google Analytics Client Id, landing page URL and UTM parameters.

Conversions to payments, subscriptions and won deals.

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This allows you to:

gain actionable insights for marketing and funnel specialists
benefit from AI audience optimization in ad platforms based on precise knowledge of who of the paid clicks converts to paying customers

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To do so, Able integrates with multiple marketing APIs:

Analytics and conversion APIs

Attribute more conversions to the correct sources in ad platforms using thoroughly designed integrations with conversion APIs such as Facebook Conversions API, Google Ads API and TikTok API that feature higher data integrity and built-in monitoring.
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For longer-term analysis, Able also sends conversions attributed to the original website visitor to Google Analytics.

CRM and marketing automation

See sources of leads and purchases in CRMs such as Salesforce, Pipedrive, Outreach and Scoro. Able integrates with them to send UTM parameters of each lead, as well as other information such as landing page.

It also integrates with ActiveCampaign marketing automation, sending source of each customer and all conversion events.

BI and dashboards

Entire data collected by Able are available for custom reporting via the Google BigQuery integration that provides access to details of all customers, their sources, as well as each conversion event and touchpoint.

The data can also be accessed directly in Able Dashboard using the Customer Journey Mapping feature.

Click on one of our integrations to learn more

Facebook

Add conversion values to Facebook Ads reports, use performance-based automatic targeting and optimization capabilities to engage your audience and gain deep insights into ad conversions with Able Customer Data Platform

Google Ads

Solve reporting and optimize ads in Google Ads by sending back-office conversions with customer match parameters to the API even for IOS 14 clicks without GCLIDs

Google Analytics

Calculate the complete LTV of paying customers and the long-term ROI of ad spend even when sales happen weeks after the initial ad click with Google Analytics API integration combined with Able CDP first-party tracking and attribution

Stripe

Track Stripe payments and send purchase conversions to Google Analytics and ad platforms such as Google Ads to see exact performance and revenue of each channel and landing page

TikTok

Add conversion values to TikTok Events API reports, use performance-based automatic targeting and optimization capabilities to engage your audience and gain deep insights into ad conversions with Able Customer Data Platform

WooCommerce

Attribute each purchase and report conversions in ad platforms and Google Analytics correctly

Incredibly easy to set up

Install tracking and start sending properly attributed data into conversions API, Google Analytics and data warehouse within minutes.

Sign up for an Able CDP account

Instant setup, no credit card required.

Add lead form tracking code

Able CDP automatically recognizes forms used on the website and creates custom tracking code for your website.

Connect the platforms where conversions occur

Able gets important conversions from payment systems, e-commerce platforms and CRMs.

Use one of our integrations such as Stripe conversion tracking or send conversions from your own code using web hooks.

Access the data and get insights

Let Able send conversions to Google Analytics and ad platforms such as Facebook Conversions API and Google Ads.

Browse customer journeys individually or access tracking data via Google BigQuery.

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Achieve results

Continuously improve marketing strategy with actionable data produced by Able tracking.

Drive sales

Understand how your customers buy and how segments perform across campaigns even on low volume experimental conversion data when you're still perfecting your pipeline.

Boost ad ROI

Stream back-end conversion data to Google Ads and Facebook Ads Conversion APIs to facilitate ad platforms' AI/ML ad delivery optimization and to create super effective lookalike audiences in real time.

Get actionable insights

Use standard tools such as Facebook Ads, Google Analytics and your preferred BI and dashboard software to see exact performance and revenue of each channel and landing page even when sales happen weeks after the initial ad click.

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CDPs in Practice

More and more businesses realize the benefits customer data platforms can bring. Below are some statistics from the Customer Data Platform Resource website.

Best Data Quality Possible

76% of company executives say that CDPs, such as Able, provide quality data that gives their company a competitive advantage over others.

Business Growth

64% of companies using CDPs report greater efficiency, while 57% report greater business growth.

Critical for Customer Mapping

61% of companies using CDPs report that the data gained is critical for customer journey mapping and personalization of digital campaigns.

Know where each of your customers come from