Track full customer journeys from the first ad click and landing page visit to the eventual purchases or Stripe conversions
Send conversions to ad platforms and Google Analytics, attributing 99% of purchases to the correct marketing source
Able Customer Data Platform combines website tracking data with server-side sources to collect complete customer journeys and then makes these data accessible by sending them to marketing APIs and analytics software to provide actionable insights.
Access first-touch attribution reports and detailed customer journeys and connect your data with ad platforms and business intelligence tools.
Able fixes ad platform tracking and attribution, helping ad platforms to attribute conversions correctly to report correct RoAS in the built-in reports.
We combine multiple identifiers collected throughout customer journey to let ad platforms report conversions with 90%+ precision.
Solve reporting and optimize ads in Google Ads by sending conversions to the Google API server-side even for IOS clicks without GCLIDs and offline conversions
Add conversion values to Facebook Ads reports, use performance-based automatic targeting and optimization capabilities to engage your audience and gain deep insights into ad conversions
See 95-99% of sales correctly attributed to the marketing sources in Google Analytics reports.
Able attributes Stripe, CRM and e-commerce conversions to the source of the lead – and visitor – regardless of where and when they happen.
Know exact source of your revenue throughout entire lifetime and report on all touchpoints right in Google Analytics 4.
→ More about our Google Analytics 4 IntegrationTrack sources of Kajabi form leads and attribute all future purchases to the original lead in Google Analytics 4, Google Ads and Facebook Ads
Track Stripe payments and send purchase conversions to Google Analytics and ad platforms such as Google Ads to see exact performance and revenue of each channel and landing page
Able Customer Data Platform seamlessly integrates with multiple marketing APIs, allowing for real-time data connectivity between systems without the need for complicated manual setups. This ensures precise server-side tracking.
Able tracks customers from the first visit to the website, recording UTM parameters, ad click and browser identifiers used by ad platforms and analytics services and then associates them with customer details entered in lead and sign-up forms.
The entire first-party tracking data are then made available for custom reporting and analytics via our real-time integration with BigQuery.
Forget ETL process setup, manual mapping of data and sampled Google Analytics data and focus on building in-depth reports.
Obtain instant access to complete tracking and first-party data without ugly ETL processes
Allow Able to send information to Looker Studio and create customizable reports
Install tracking and start sending properly attributed data into conversions API, Google Analytics and data warehouse within minutes.
Instant setup, no credit card required.
Able CDP automatically recognizes forms used on the website and creates custom tracking code for your website.
Able gets important conversions from payment systems, e-commerce platforms and CRMs.
Use one of our integrations such as Stripe conversion tracking or send conversions from your own code using web hooks.
Let Able send conversions to Google Analytics and ad platforms such as Facebook Conversions API and Google Ads.
Browse customer journeys individually, run revenue attribution reports or access tracking data via Google BigQuery.
Continuously improve marketing strategy with actionable data produced by Able tracking.
Understand how your customers buy and how segments perform across campaigns even on low volume experimental conversion data when you"re still perfecting your pipeline.
Stream back-end conversion data to Google Ads and Facebook Ads Conversion APIs to facilitate ad platforms" AI/ML ad delivery optimization and to create super effective lookalike audiences in real time.
Use standard tools such as Facebook Ads, Google Analytics and your preferred BI and dashboard software to see exact performance and revenue of each channel and landing page even when sales happen weeks after the initial ad click.
Software companies, e-commerce stores and various types of digital businesses around the world are using Able CDP to fundamentally improve their marketing strategy.
“We have been looking for a tool that could help gain better insights into our marketing efforts. We tried many, but none of them worked until we found Able. The reason Able CDP works for us, is that it is simple and does not try to reinvent the wheel but rather builds on existing tools and software out there. It helps us link our 'offline' sales to our marketing efforts and have it show up in Google Analytics. It then further helps us to optimize the digital marketing efforts by sending the real conversions (sales) to the marketing platforms. We seem to have finally closed the circle of our efforts and it will help us understand better and better what works, what doesn't and how to fix it or reallocate budgets.”
“A valuable insight we've got because of using Able Customer Data Platform is that display ads aren't working for us at all... we've been wasting money for years on paid display ads. Before Able we'd be excited about every lead or email that came through, but after the last year we've determined that those don't convert at all. And so we've been focusing on paid search, which does have return on investment.”
“As the owner of Placówkowo, Poland's premier educational listing site, having detailed insights into our transactions is paramount. Able CDP's integration of Stripe with Google Analytics 4 e-commerce has been a game-changer. With their expertise, every Stripe transaction now seamlessly reflects in GA4, providing us with invaluable insights into our financial performance and user behavior. This fusion not only enhances our data clarity but also streamlines our business operations. Able CDP's responsiveness and customer-centric approach have made this integration smooth and efficient. We wholeheartedly endorse their services and appreciate their commitment to excellence.”
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