Marketing API Integrations – Able Customer Data Platform

Able Customer Data Platform seamlessly integrates with multiple marketing APIs, allowing for real-time data connectivity between systems without the need for complicated manual setups. This ensures precise server-side tracking.

Accurate Data in Ad Platforms. More than just proxying browser conversions to server-side APIs, Able CDP receives conversions from e-commerce platforms through server-side connections directly. This process attributes these conversions to the corresponding ad click IDs without the dependence on cookies. Moreover, the data is enriched to ensure that all necessary customer and click details are available to ad platforms when conversions are reported to their APIs.
Customer Lifetime Value Analysis. Able's revenue tracking and attribution employ server-side tracking to capture the complete customer revenue and attribute it to its source. This is achieved without relying on the existence of original cookies. It grants you an unlimited campaign attribution window and provides raw data without any thresholds.
Future-Proof Cookieless Tracking. Able's tracking mechanism is designed to function without the need for cookies or dubious device identification techniques. When customer information, such as an email address or phone number, is provided either on the landing page or within the JavaScript application, the system ensures the click ID and UTM parameters are available for the browser when a lead or a sign-up is recorded. All subsequent purchases are then attributed to the original source using server-side data.

Ad platforms and analytics

Able attributes all and sends all data to the ad platform server-side APIs, as well as to Google Analytics. Raw tracking data are available for use in BI applications such as Looker Studio (formerly Google Data Studio) and Google Sheets via a Google BigQuery integration.

BigQuery

Obtain instant access to complete tracking and first-party data without ugly ETL processes

Google Ads

Solve reporting and optimize ads in Google Ads by sending conversions to the Google API server-side even for IOS clicks without GCLIDs and offline conversions

Google Analytics

Accurately measure conversions to paying customers and the actual ROI of ad spend even when sales happen weeks after the initial ad click with Google Analytics API integration combined with Able CDP first-party tracking and attribution

Looker Studio

Allow Able to send information to Looker Studio and create customizable reports

Meta/Facebook

Add conversion values to Facebook Ads reports, use performance-based automatic targeting and optimization capabilities to engage your audience and gain deep insights into ad conversions

TikTok

Add conversion values to TikTok Events API reports, use performance-based automatic targeting and optimization capabilities to engage your audience and gain deep insights into ad conversions with Able Customer Data Platform

Payment systems

Able integrates directly with payment systems to receive notifications for each payment and subscription server-side. These conversions are then attributed to the original customer"s website visit using customer details such as email or phone.

Chargebee

Track Chargebee payments and send purchase conversions to Google Analytics and ad platforms such as Google Ads to see exact performance and revenue of each channel and landing page

Stripe

Track Stripe payments and send purchase conversions to Google Analytics and ad platforms such as Google Ads to see exact performance and revenue of each channel and landing page

E-commerce platforms

Able also receives purchase notifications from following e-commerce platforms, making sure each purchase is accounted for, attributed and send as a conversion to supported marketing integrations.

Donorbox

Track sources of Donorbox donations and attribute all recurring donations and plan lifecycle events to the original source in Google Analytics 4, Google Ads, and Facebook Ads

Kajabi

Track sources of Kajabi form leads and attribute all future purchases to the original lead in Google Analytics 4, Google Ads and Facebook Ads

Shopify

Know source of each Shopify purchase in ad platforms' reports

Teachable

Attribute purchases originating from Teachable registrations to the original marketing sources and send properly attributed conversions to Google Analytics and ad platforms such as Google Ads and Facebook Ads to see exact performance and revenue of each channel and landing page

WooCommerce

Attribute each purchase and report conversions in ad platforms and Google Analytics correctly

Lead forms and widgets

In additional to its automatic form tracking that automatically recognizes and tracks standard HTML forms (such as the forms used in WordPress and Webflow), Able supports tracking of leads captured using various embeddable widgets and landing page platforms, allowing it to attribute future server-side conversions to the website visitor.

Calendly

Track sources of the customers who complete Calendly booking forms and associate them with future purchases

EasyWebinar

Attribute purchases originated from EasyWebinar registrations to the original marketing sources and send properly attributed conversions to Google Analytics and ad platforms such as Google Ads and Facebook Ads to see exact performance and revenue of each channel and landing page

Privy

Track sources of Privy form leads and attribute all future purchases to the original lead in Google Analytics, Google Ads and Facebook Ads

RevenueHunt

Track sources of RevenueHunt form leads and attribute all future purchases to the original lead in Google Analytics, Google Ads and Facebook Ads

Typeform

Attribute purchases originated from Typeform registrations to the original marketing sources and send properly attributed conversions to Google Analytics and ad platforms such as Google Ads and Facebook Ads to see exact performance and revenue of each channel and landing page.

CRMs

Able integrations with CRMs send new leads attributed to UTM parameters, referrer URL and original landing page there, as well as to receive qualification and purchase events when a deal is started or closed in a CRM.

HubSpot

Connect HubSpot to ad platforms via Able CDP for reliable cross-platform attribution and server-side tracking

Salesforce

Track Salesforce conversions sources with Able CDP first-party tracking and attribution

Scoro

Add Marketing Lead Source to Scoro with Able CDP first-party tracking and attribution

Marketing automation

ActiveCampaign

Build an effective email marketing funnel by sending customer data from your website forms, marketing applications or third-party services directly to ActiveCampaign with Able Customer Data Platform