Track sources of Kajabi form leads and attribute all future purchases to the original lead in Google Analytics 4, Google Ads and Facebook Ads
Kajabi is an online education platform that helps creators to sell and monetize content.
Able Customer Data Platform improves Kajabi reporting and conversion tracking by recording sources of all Kajabi lead forms and attributing future purchases in Kajabi to the original website visitor. Use of first-party data solves tracking problems and allows to attribute almost all purchases to the original lead source.
Able Customer Data Platform builds a 360-degree view of each customer by tracking website visitors before they become customers. Automated lead form tracking offered by Able supports Kajabi forms. When a visitor signs up, Able records personal information such as e-mail, phone, and website visitor identifiers used by Google Tag and Facebook Pixel. This allows Able to associate each paying customer with the original customer source, implement first-touch attribution and understand what marketing activity brought each customer and each dollar of revenue.
Able CDP is capable of using its customer tracking data to attribute all subsequent revenue (Purchases) to the source. Able CDP then attributes each Purchase to the original visitor completing event registration form and sends Purchase events to all standard integrations such as Google Analytics, Facebook Ads Conversions API, Google Ads API etc. It allows to leverage reporting capabilities of the reporting tools you're already using. Correct first-touch attribution as implemented by Able allows to capture of up to 24 months of LTV data attributed to the original campaign inside Google Analytics.
Able CDP is a low-cost solution that combines browser tracking with server-side API integrations, linking Kajabi form leads and Facebook and Google Ads click IDs with future purchase conversions to build a complete journey of each customer across website and back-office tools.
Attribute all purchases to the website visitors signing up using Kajabi forms to understand sources of sales and calculating complete LTV. Attributed conversions are sent to reporting and conversion APIs throughout entire customer lifecycle.
Skip complex manual set-up of the connection between Kajabi and other software in your funnel. Send leads with their sources into marketing automation services such as ActiveCampaign and fix missing conversion sources in Google Analytics.
Sign up for a free trial account
Enable Kajabi form and purchase tracking and install Able tracking code on the website
Verify that Kajabi leads and purchases start to appear in Able.
Set up Able to send conversions to Google Analytics and ad platforms such as Facebook Ads and Google Ads.
In the recent years ad platforms such as Facebook Ads (Meta) and Google Ads began to introduce and promote use of the conversion APIs, allowing advertisers to send more details about their conversions. This article describes how conversion APIs work, why their use is essential and how different implementations can affect their performance.
Learn more →
Majority of e-commerce businesses don't know what sources produce revenue and ROI exactly. With improved conversion funnel tracking it is possible to map each customer's journey and attribute 99% of sales to the original marketing sources.
Learn more →
Conversions missing from Facebook Ads Manager is a common issue that many Facebook advertisers are facing. In this article we try to highlight two most common yet obscure reasons why transactions may be missing from Facebook and offer ways to solve Facebook tracking and attribution.
Learn more →
“A valuable insight we've got because of using Able Customer Data Platform is that display ads aren't working for us at all... we've been wasting money for years on paid display ads.
Before Able we'd be excited about every lead or email that came through, but after the last year we've determined that those don't convert at all.
And so we've been focusing on paid search, which does have return on investment.”
— Bryan Brinton, Co-Founder, Aluvii Software