EasyWebinar Conversion Tracking

Attribute purchases originated from EasyWebinar registrations to the original marketing sources and send properly attributed conversions to Google Analytics and ad platforms such as Google Ads and Facebook Ads to see exact performance and revenue of each channel and landing page

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EasyWebinar

EasyWebinar is a powerful webinar platform that helps marketers to sell online and populate funnel with the leads.

Able Customer Data Platform tracks sources of purchases done by webinar participants in multiple-stage funnels, who entered the funnel using EasyWebinar Event Registration Widget.

Send Revenue Data To Reporting Tools

Optimize your marketing strategy

Able CDP is capable of using its customer tracking data to attribute all subsequent revenue (Purchases) to the source. Able CDP then attributes each Purchase to the original visitor completing event registration form and sends Purchase events to all standard integrations such as Google Analytics, Facebook Ads Conversions API, Google Ads API etc. It allows to leverage reporting capabilities of the reporting tools you're already using. Correct first-touch attribution as implemented by Able allows to capture of up to 24 months of LTV data attributed to the original campaign inside Google Analytics.

Understand What Drives Sales

See what marketing campaigns convert to leads and paying customers

Able Customer Data Platform builds a 360-degree view of each customer by tracking website visitors before they become customers. Automated lead form tracking offered by Able supports EasyWebinar event registration widget forms. When a visitor signs up, Able records personal information such as e-mail, phone, and website visitor identifiers used by Google Tag and Facebook Pixel. This allows Able to associate each paying customer with the original customer source, implement first-touch attribution and understand what marketing activity brought each customer and each dollar of revenue.

Use EasyWebinar server-side conversion tracking with:

…or browse many more in our integrations catalog

How does it work?

Build an entire journey of each customer from the first ad click

Able CDP is an advanced server-side tracking solution that combines browser tracking with server-side API integrations, linking EasyWebinar registration widget sign-ups and Facebook and Google Ads click IDs with future purchase conversions to build a complete journey of each customer across website and back-office tools.

Attribute 99% of your sales, regardless of when they happen

Attribute all purchases to the website visitors signing up using EasyWebinar event registration widget to understand sources of sales and calculating complete LTV. Attributed conversions are sent to reporting and conversion APIs throughout entire customer lifecycle.

Connect EasyWebinar with other software without coding

Skip complex manual set-up of the connection between EasyWebinar and other software in your funnel. Send leads with their sources into marketing automation services such as ActiveCampaign or CRMs like Salesforce. Attribute purchases originating from EasyWebinar leads and send them to ad platforms server-side.

Read how Able CDP works in our docs →

Able Customer Data Platform is easy to set up

Sign up for a free trial account

Enable EasyWebinar event registration widget tracking and install Able tracking code on the website

Connect back-end sources of purchase conversions, for example Stripe, WooCommerce or a CRM to Able

Set up Able to send conversions to Google Analytics and ad platforms such as Facebook Ads and Google Ads

Sample Integration Scenarios

Don't see the one you're looking for? Our list of server-side integrations has many more that can be useful.

Resources

How To Track EasyWebinar Event Registration Widget Leads

Tracking purchases made by leads who entered a funnel through the EasyWebinar Event Registration Widget is a common task, crucial to maximize ad ROI.

Learn more →
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Achieve results

Continuously improve marketing strategy with actionable data produced by Able tracking.

Drive sales

Understand how your customers buy and how segments perform across campaigns even on low volume experimental conversion data when you"re still perfecting your pipeline.

Boost ad ROI

Stream back-end conversion data to Google Ads and Facebook Ads Conversion APIs to facilitate ad platforms" AI/ML ad delivery optimization and to create super effective lookalike audiences in real time.

Get actionable insights

Use standard tools such as Facebook Ads, Google Analytics and your preferred BI and dashboard software to see exact performance and revenue of each channel and landing page even when sales happen weeks after the initial ad click.

Don't just take our word for it

Software companies, e-commerce stores and various types of digital businesses around the world are using Able CDP to fundamentally improve their marketing strategy.

We have been looking for a tool that could help gain better insights into our marketing efforts. We tried many, but none of them worked until we found Able. The reason Able CDP works for us, is that it is simple and does not try to reinvent the wheel but rather builds on existing tools and software out there. It helps us link our 'offline' sales to our marketing efforts and have it show up in Google Analytics. It then further helps us to optimize the digital marketing efforts by sending the real conversions (sales) to the marketing platforms. We seem to have finally closed the circle of our efforts and it will help us understand better and better what works, what doesn't and how to fix it or reallocate budgets.

Kjeld Schigt
Kjeld Schigt
Managing Director of Kalon Surf
Kalon Surf