EasyWebinar Conversion Tracking

Attribute purchases originated from EasyWebinar registrations to the original marketing sources and send properly attributed conversions to Google Analytics and ad platforms such as Google Ads and Facebook Ads to see exact performance and revenue of each channel and landing page

EasyWebinar is a powerful webinar platform that helps marketers to sell online and populate funnel with the leads.

Able Customer Data Platform tracks sources of purchases done by webinar participants in multiple-stage funnels, who entered the funnel using EasyWebinar Event Registration Widget.

Understand What Drives Sales

See what marketing campaigns convert to leads and paying customers

Able Customer Data Platform builds a 360-degree view of each customer by tracking website visitors before they become customers. Automated lead form tracking offered by Able supports EasyWebinar event registration widget forms. When a visitor signs up, Able records personal information such as e-mail, phone, and website visitor identifiers used by Google Tag and Facebook Pixel. This allows Able to associate each paying customer with the original customer source, implement first-touch attribution and understand what marketing activity brought each customer and each dollar of revenue.

Send Revenue Data To Reporting Tools

Optimize your marketing strategy

Able CDP is capable of using its customer tracking data to attribute all subsequent revenue (Purchases) to the source. Able CDP then attributes each Purchase to the original visitor completing event registration form and sends Purchase events to all standard integrations such as Google Analytics, Facebook Ads Conversions API, Google Ads API etc. It allows to leverage reporting capabilities of the reporting tools you're already using. Correct first-touch attribution as implemented by Able allows to capture of up to 24 months of LTV data attributed to the original campaign inside Google Analytics.

How does it work

Build an entire journey of each customer from the first ad click

Attribute 99% of your sales

Connect EasyWebinar with other software without coding

Able CDP is a low-cost solution that combines browser tracking with server-side API integrations, linking EasyWebinar registration widget sign-ups and Facebook and Google Ads click IDs with future purchase conversions to build a complete journey of each customer across website and back-office tools.

Attribute all purchases to the website visitors signing up using EasyWebinar event registration widget to understand sources of sales and calculating complete LTV. Attributed conversions are sent to reporting and conversion APIs throughout entire customer lifecycle.

Skip complex manual set-up of the connection between EasyWebinar event widget and other software in your funnel. Send leads with their sources into marketing automation services such as ActiveCampaign or CRMs like Salesforce.

Able Customer Data Platform is easy to set up

1

Sign up for a free trial account

2

Enable EasyWebinar event registration widget tracking and install Able tracking code on the website

3

Connect back-end sources of purchase conversions, for example Stripe, WooCommerce or a CRM to Able

4

Set up Able to send conversions to Google Analytics and ad platforms such as Facebook Ads and Google Ads

Set up EasyWebinar conversion tracking and attribution with Able CDP in 5 minutes
Sample Integration Scenarios
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Resources

How to Send Purchases to Google Analytics

Send Purchases attributed to the source of EeasyWebinar Event Registration Widget leads to Google Analytics (both GA4 and legacy UA are supported) from any source.

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E-Commerce Conversion Funnel Tracking

Majority of e-commerce businesses don't know what sources produce revenue and ROI exactly. With improved conversion funnel tracking it is possible to map each customer's journey and attribute 99% of sales to the original marketing sources.

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How to Track EasyWebinar Conversions

Tracking purchases made by leads who entered the funnel through a EasyWebinar Event Registration Widget is a common task, crucial to maximize ROI. Able recognizes EasyWebinar event registration widgets installed on the page automatically and tracks leads submitted through the widget, attributing any future purchases to the original website visitor and marketing source.

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“A valuable insight we've got because of using Able Customer Data Platform is that display ads aren't working for us at all... we've been wasting money for years on paid display ads.

Before Able we'd be excited about every lead or email that came through, but after the last year we've determined that those don't convert at all.

And so we've been focusing on paid search, which does have return on investment.”

Bryan Brinton, Co-Founder, Aluvii Software