Calendly is a popular scheduling and appointment booking software.
Able Customer Data Platform tracks sources of purchases made by participants in multiple-stage funnels, who booked appointments using Calendly initially.
Able Customer Data Platform builds a 360-degree view of each customer by tracking website visitors before they become customers. Able supports embedded Calendly forms out-of-the-box. When a visitor books an appointment in Calendly, Able associates their contact information such as email with the website visitor click and browser identifiers and original campaign source. The email is then used to attribute future customer revenue to the source, building a complete customer journey, regardless whether the purchase is completed in Calendly or elsewhere.
Able CDP uses its customer tracking data to attribute all subsequent revenue to the source campaign, sending complete customer information, including paid click id, browser id and customer email to Google Analytics, Facebook Ads, Google Ads, etc. Leverage machine learning capabilities of ad platforms to increase RoAS and use versatile built-in reports.
Able CDP links Calendly appointments and ad clicks to future purchases to build a complete customer journey.
Attribute revenue to the original marketing source of each booked appointment to calculate campaign ROI.
Skip complex setup. Send sources of booked appointments into your CRM and marketing automation platforms, as well as completed purchase conversions to ad platforms.
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Install Able tracking code on the website and enable Calendly conversion tracking
Gain a deeper understanding of your customers' behavior. View complete journeys of customers who enter funnel using a Calendly booking form
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Send Purchases attributed to the source of Calendly leads to Google Analytics 4 regardless when and where they happen.
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Tracking appointments booked by leads who entered the funnel through a Calendly link is a common task, crucial to maximize ROI. Able connects with Calendly links installed on the page and tracks leads who booked appointments through the widget, retrieving customer details from Calendly's API and attributing any future purchases to the original website visitor and marketing source.
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“A valuable insight we've got because of using Able Customer Data Platform is that display ads aren't working for us at all... we've been wasting money for years on paid display ads.
Before Able we'd be excited about every lead or email that came through, but after the last year we've determined that those don't convert at all.
And so we've been focusing on paid search, which does have return on investment.”
— Bryan Brinton, Co-Founder, Aluvii Software