HubSpot Integration

Connect HubSpot to ad platforms via Able CDP for reliable cross-platform attribution and server-side tracking

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Integrate HubSpot with Able Customer Data Platform for reliable tracking of customer journeys across all your marketing and sales platform. Able's server-side tracking captures every touchpoint, many without relying on client-side tracking scripts at all, providing a complete picture of the customer journey.

Connect data from HubSpot with Stripe payments, ad platform APIs, and other sources to gain deeper insights into campaign performance and customer behavior. Able's identity resolution links customer interactions across platforms, enabling accurate multi-touch attribution. Unlock the full potential of your HubSpot data with Able's advanced tracking and analytics capabilities.

Able associates visitor details such as click identifier and source with HubSpot leads. This allows to see the source of each lead and every closed deal in HubSpot, ensuring ad platforms receive precise click identifier for each conversion. Able also links customer journeys across HubSpot and other platforms like Stripe, and includes server-side integrations with ad platform APIs, Google Analytics and BigQuery, ensuring conversion tracking data is available throughout the marketing stack.

Send Revenue Data To Reporting Tools

Optimize your marketing strategy

Able Customer Data Platform uses its server-side tracking data to attribute all subsequent revenue and other conversions to the original source. Revenue can be sent to Able CDP via HubSpot integration, so that closed won deals can be tracked in the CRM and automatically attributed to the original website visits. Able CDP then attributes each conversion event to the original visitor and sends Purchase events to all standard integrations such as Google Analytics, Facebook (Meta) Ads Conversions API, Google Ads API, etc. This is the most popular solution because it allows to leverage the reporting capabilities of the reporting tools.

Learn more about Able CDP Server-side Tracking

Track Cross-Platform Conversions

Unify tracking across multiple marketing platforms

Able Customer Data Platform eliminates reliance on a single platform, allowing users to combine HubSpot CRM with third-party website forms and conversion sources, such as Stripe. By integrating client-side and server-side tracking, Able CDP collects a comprehensive 360-degree record of customer journeys, enabling reporting of conversions and their sources regardless of when and where they occur. This builds a complete picture of customer revenue.

Learn more about Able CDP Revenue Tracking and Attribution

Use HubSpot conversion tracking with:

…or browse many more in our integrations catalog

How does it work?

Build an entire journey of each customer from the first ad click

Able CDP is a cost-effective solution that combines HubSpot tracking with server-side API integrations, linking website activity and ad platform click IDs from Facebook (Meta), Google Ads, and others with HubSpot marketing and sales data to build a complete journey of each customer across your website, ad platforms, payment providers, and other tools.

Attribute 99% of your sales, regardless of when they happen

Attribute all the closed won HubSpot deals made by the same customer to the past lead and visitor activity automatically and send to reporting and conversion server-side APIs throughout the entire customer lifecycle, no matter how long. Able's server-side tracking is exceptionally robust, and can link customer journeys across HubSpot and other platforms such as Stripe. Able also provides server-side integrations with ad platform APIs for more comprehensive and accurate attribution.

Connect HubSpot with other software without coding

Skip complex manual set-up of the connection between HubSpot and other software in your funnel. Able's customer attribution links customer journeys across HubSpot and other platforms like Stripe for unified tracking, supplying ad platforms with reliable attribution through server-side tracking integration.

Read how Able CDP works in our docs →

Able Customer Data Platform is easy to set up

Sign up for a free trial account

Install Able tracking code on the website to enable reliable customer journey tracking across HubSpot and other platforms like Stripe.

Connect Able to HubSpot to retrieve deal pipeline events to build complete customer journey data across all your marketing and payment platforms. Able's server-side API integrations provide more reliable tracking than HubSpot's JavaScript-based tracking alone.

Set up Able to send HubSpot closed won deals as conversions to Google Analytics and ad platforms. Able's server-side tracking provides more reliable and comprehensive attribution than HubSpot's native tracking, and can link customer journeys across HubSpot, Stripe, and other platforms.

Sample Integration Scenarios

Don't see the one you're looking for? Our list of server-side integrations has many more that can be useful.


How To Track Hubspot Forms

Able supports tracking of Leads captured using HubSpot Forms.

Learn more →

How To Track HubSpot Deal Conversions

Able receives HubSpot Deal conversions, attributing them to source leads and website visitors.

Learn more →

Achieve results

Continuously improve marketing strategy with actionable data produced by Able tracking.

Drive sales

Understand how your customers buy and how segments perform across campaigns even on low volume experimental conversion data when you"re still perfecting your pipeline.

Boost ad ROI

Stream back-end conversion data to Google Ads and Facebook Ads Conversion APIs to facilitate ad platforms" AI/ML ad delivery optimization and to create super effective lookalike audiences in real time.

Get actionable insights

Use standard tools such as Facebook Ads, Google Analytics and your preferred BI and dashboard software to see exact performance and revenue of each channel and landing page even when sales happen weeks after the initial ad click.

Don't just take our word for it

Software companies, e-commerce stores and various types of digital businesses around the world are using Able CDP to fundamentally improve their marketing strategy.

A valuable insight we've got because of using Able Customer Data Platform is that display ads aren't working for us at all... we've been wasting money for years on paid display ads. Before Able we'd be excited about every lead or email that came through, but after the last year we've determined that those don't convert at all. And so we've been focusing on paid search, which does have return on investment.

Bryan Brinton
Bryan Brinton
CFO, Co-Founder of Aluvii