WooCommerce Conversion Tracking

Attribute each purchase and report conversions in ad platforms and Google Analytics correctly

WooCommerce is a popular e-commerce platform used alongside WordPress. While it has built-in tracking solutions and a number of third-party plugins, they often aren't sufficient to track sources of all conversions. Able Customer Data Platform solves WooCommerce conversion tracking and attribution by collecting complete journeys of customers and attributing each purchase to the original website visitor.

Able tracks each WooCommerce purchase from the start of checkout to payment. It combines browser tracking with server-side integrations to collect precise data about journey of each customer and sends attributed conversions to ad platforms and Google Analytics.

How does it work

Build an entire journey of each customer from the first ad click

Attribute 99% of sales

Connect WooCommerce with other software

Able CDP combines browser tracking with server-side API integrations, linking website activity with back-end purchases to build a complete journey of each customer across website and back-office tools.

Attribute all completed WooCommerce purchase conversions to the original website visit and send to reporting and conversion APIs throughout entire customer lifecycle, no matter how long.

Skip coding and complex manual set-up of the connection between WooCommerce and other marketing software in your funnel.

Able Customer Data Platform is easy to set up

1

Sign  up for a free trial  account

3

Connect Able to WooCommerce to receive webhook notifications about completed purchases

4

Set  up Able to send WooCommerce purchase conversions to Google Analytics and ad platforms such as Google Ads and Facebook Ads Conversions API

Improve WooCommerce conversion tracking and fix attribution issues with Able
Sample Integration Scenarios

Resources

E-Commerce Conversion Funnel Tracking

Majority of e-commerce businesses don't know what sources produce revenue and ROI exactly. With improved conversion funnel tracking it is possible to map each customer's journey and attribute 99% of sales to the original marketing sources.

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Two Reasons Why Your Facebook Conversions API Integration Doesn't Work

Conversions missing from Facebook Ads Manager is a common issue that many Facebook advertisers are facing. In this article we try to highlight two most common yet obscure reasons why transactions may be missing from Facebook and offer ways to solve Facebook tracking and attribution.

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Google Ads Conversion Tracking Post IOS 14

Many marketers were affected by the disappearance of GLCID parameter in Google Ads paid traffic after the April 26th update. To comply with Apple App Tracking Transparency restrictions, Google had to start sending WBRAID and GBRAID parameters instead, providing anonymized way to track ad conversions. In this post we'll discuss the implications, what it means for tracking and how Able can be used to keep tracking conversions for Google Ads traffic without GLCIDs.

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“A valuable insight we've got because of using Able Customer Data Platform is that display ads aren't working for us at all... we've been wasting money for years on paid display ads.

Before Able we'd be excited about every lead or email that came through, but after the last year we've determined that those don't convert at all.

And so we've been focusing on paid search, which does have return on investment.”

Bryan Brinton, Co-Founder, Aluvii Software