Attribute each purchase and report conversions in ad platforms and Google Analytics correctly
WooCommerce is a popular e-commerce platform used alongside WordPress. While it has built-in tracking solutions and a number of third-party plugins, they often aren't sufficient to track sources of all conversions. Able Customer Data Platform solves WooCommerce conversion tracking and attribution by collecting complete journeys of customers and attributing each purchase to the original website visitor.
Able tracks each WooCommerce purchase from the start of checkout to payment. It combines browser tracking with server-side integrations to collect precise data about journey of each customer and sends attributed conversions to ad platforms and Google Analytics.
Able CDP is capable of using its customer tracking data to attribute all subsequent revenue (Purchases) to the source. Source of each customer is tracked when a sign up form is completed. Revenue can then be sent to Able CDP using a Stripe webhook. Able CDP then attributes each Purchase event to the original visitor and sends WooCommerce Purchase events to analytics platforms, such as Google Analytics or DataStudio.
The existing Facebook for WooCommerce plugin is widely criticized as being complex and time-consuming to implement with little benefit added when the integration is complete. Despite what it claims, many users experience issues with syncing data between the platforms.
Able CDP can help with this. Able already knows how to send data across platforms using existing integrations, through connecting to Facebook Conversions API and receiving webhooks from WooCommerce.
Able CDP combines browser tracking with server-side API integrations, linking website activity with back-end purchases to build a complete journey of each customer across website, WooCommerce and other platforms used in the funnel.
Attribute all completed WooCommerce purchase conversions to the original website visit and send to reporting and conversion APIs throughout entire customer lifecycle, no matter how long.
Skip coding and complex manual set-up of the connection between WooCommerce and other marketing software in your funnel.
Sign up for a free trial account
Install Able tracking code on the website
Connect Able to WooCommerce to receive webhook notifications about completed purchases
Set up Able to send WooCommerce purchase conversions to Google Analytics and ad platforms such as Google Ads and Facebook Ads Conversions API
Majority of e-commerce businesses don't know what sources produce revenue and ROI exactly. With improved conversion funnel tracking it is possible to map each customer's journey and attribute 99% of sales to the original marketing sources.
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Conversions missing from Facebook Ads Manager is a common issue that many Facebook advertisers are facing. In this article we try to highlight two most common yet obscure reasons why transactions may be missing from Facebook and offer ways to solve Facebook tracking and attribution.
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Many marketers were affected by the disappearance of GLCID parameter in Google Ads paid traffic after the April 26th update. To comply with Apple App Tracking Transparency restrictions, Google had to start sending WBRAID and GBRAID parameters instead, providing anonymized way to track ad conversions. In this post we'll discuss the implications, what it means for tracking and how Able can be used to keep tracking conversions for Google Ads traffic without GLCIDs.
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“A valuable insight we've got because of using Able Customer Data Platform is that display ads aren't working for us at all... we've been wasting money for years on paid display ads.
Before Able we'd be excited about every lead or email that came through, but after the last year we've determined that those don't convert at all.
And so we've been focusing on paid search, which does have return on investment.”
— Bryan Brinton, Co-Founder, Aluvii Software