Shopify Conversion Tracking

Know source of each Shopify purchase in ad platforms' reports

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Shopify is a popular e-commerce platform. While it offers built-in marketing integrations, they often aren't sufficient to track sources of all conversions. Able Customer Data Platform solves Shopify conversion tracking and attribution by collecting complete journeys of customers and attributing each purchase to the original website visitor. Able is a specialist solution that solves problems in off-the-shelf integration, solving IOS 14 conversion tracking and enabling customer lifetime value measurement.

Able tracks each Shopify purchase from the start of checkout to payment. It combines browser tracking with server-side integrations to collect precise data about journey of each customer and sends attributed conversions to ad platforms and Google Analytics.

Use Shopify conversion tracking with:

…or browse many more in our integrations catalog

How does it work?

Build an entire journey of each customer from the first ad click

Able is a customer data platform that helps to connect Shopify conversions with parts of customer journey that happen in other platforms. It tracks entire customer journey even before a customer enters checkout data - for example, if you're using Privy or RevenueHunt lead forms. All subsequent sales are attributed to the source of the first website visit.

Attribute 99% of your sales, regardless of when they happen

Attribute all completed Shopify purchase conversions to the original website visit and send to reporting and conversion APIs throughout entire customer lifecycle, no matter how long.

Connect Shopify with other software without coding

Skip complex manual set-up of the connection between Shopify and other software in your funnel.

Read how Able CDP works in our docs →

Able Customer Data Platform is easy to set up

Sign up for a free trial account

Set  up Able to send Shopify purchase conversions to Google Analytics and ad platforms such as Google Ads and Facebook Ads Conversions API

Sample Integration Scenarios

Don't see the one you're looking for? Our list of server-side integrations has many more that can be useful.


How To Track Purchases

Attribute Shopify purchases to original customer sources to report marketing sources of all purchases, as well as to understand individual customer journeys.

Learn more →

Achieve results

Continuously improve marketing strategy with actionable data produced by Able tracking.

Drive sales

Understand how your customers buy and how segments perform across campaigns even on low volume experimental conversion data when you"re still perfecting your pipeline.

Boost ad ROI

Stream back-end conversion data to Google Ads and Facebook Ads Conversion APIs to facilitate ad platforms" AI/ML ad delivery optimization and to create super effective lookalike audiences in real time.

Get actionable insights

Use standard tools such as Facebook Ads, Google Analytics and your preferred BI and dashboard software to see exact performance and revenue of each channel and landing page even when sales happen weeks after the initial ad click.

Don't just take our word for it

Software companies, e-commerce stores and various types of digital businesses around the world are using Able CDP to fundamentally improve their marketing strategy.

We have been looking for a tool that could help gain better insights into our marketing efforts. We tried many, but none of them worked until we found Able. The reason Able CDP works for us, is that it is simple and does not try to reinvent the wheel but rather builds on existing tools and software out there. It helps us link our 'offline' sales to our marketing efforts and have it show up in Google Analytics. It then further helps us to optimize the digital marketing efforts by sending the real conversions (sales) to the marketing platforms. We seem to have finally closed the circle of our efforts and it will help us understand better and better what works, what doesn't and how to fix it or reallocate budgets.

Kjeld Schigt
Kjeld Schigt
Managing Director of Kalon Surf
Kalon Surf