Know source of each Shopify purchase in ad platforms' reports
Shopify is a popular e-commerce platform. While it offers built-in marketing integrations, they often aren't sufficient to track sources of all conversions. Able Customer Data Platform solves Shopify conversion tracking and attribution by collecting complete journeys of customers and attributing each purchase to the original website visitor. Able is a specialist solution that solves problems in off-the-shelf integration, solving IOS 14 conversion tracking and enabling customer lifetime value measurement.
Able tracks each Shopify purchase from the start of checkout to payment. It combines browser tracking with server-side integrations to collect precise data about journey of each customer and sends attributed conversions to ad platforms and Google Analytics.
Calculate the complete LTV of paying customers and the long-term ROI of ad spend even when sales happen weeks after the initial ad click with Google Analytics API integration combined with Able CDP first-party tracking and attribution
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Able tracks entire customer journey even before a customer enters checkout data - for example, if you're using Privy or RevenueHunt lead forms. All subsequent sales are attributed to the source of the first website visit.
Attribute all completed Shopify purchase conversions to the original website visit and send to reporting and conversion APIs throughout entire customer lifecycle, no matter how long.
Skip coding and complex manual set-up of the connection between Shopify and other marketing software in your funnel.
Sign up for a free trial account
Install Able tracking code on the website
Set up Able to send Shopify purchase conversions to Google Analytics and ad platforms such as Google Ads and Facebook Ads Conversions API
Conversions missing from Facebook Ads Manager is a common issue that many Facebook advertisers are facing. In this article we try to highlight two most common yet obscure reasons why transactions may be missing from Facebook and offer ways to solve Facebook tracking and attribution.
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Many marketers were affected by the disappearance of GLCID parameter in Google Ads paid traffic after the April 26th update. To comply with Apple App Tracking Transparency restrictions, Google had to start sending WBRAID and GBRAID parameters instead, providing anonymized way to track ad conversions. In this post we'll discuss the implications, what it means for tracking and how Able can be used to keep tracking conversions for Google Ads traffic without GLCIDs.
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Majority of e-commerce businesses don't know what sources produce revenue and ROI exactly. With improved conversion funnel tracking it is possible to map each customer's journey and attribute 99% of sales to the original marketing sources.
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“A valuable insight we've got because of using Able Customer Data Platform is that display ads aren't working for us at all... we've been wasting money for years on paid display ads.
Before Able we'd be excited about every lead or email that came through, but after the last year we've determined that those don't convert at all.
And so we've been focusing on paid search, which does have return on investment.”
— Bryan Brinton, Co-Founder, Aluvii Software
