April 12, 2024
Accurately track Stripe checkout conversions and attribute them to the correct sources using unique identifiers, sign-up forms, and Able CDP's comprehensive tracking solution. Set up webhook handlers, integrate with ad platforms, and leverage server-side tracking for reliable attribution across devices. Gain valuable insights into customer behavior, optimize your marketing efforts, and make data-driven decisions to grow your online business.
April 10, 2024
Tracking user behavior and interactions is crucial for understanding customer journeys, optimizing campaigns, and making data-driven decisions. With the rise of privacy concerns and the increasing complexity of user interactions across multiple devices and channels, different client-side and server-side tracking methods are available, each suitable for its own case.
January 31, 2024
In today's SaaS business, understanding your customer’s journey from initial interest to final purchase is crucial. The integration of Stripe’s embeddable pricing tables on your website not only simplifies this journey but also, when paired with Able Customer Data Platform (CDP), provides a toolkit for tracking conversions and optimizing your sales funnel.
December 14, 2023
Tracking offline conversions is crucial for understanding the true return on ad spend (ROAS) from Google Ads campaigns. While Google Ads does allow uploading customer lists, this method has limitations – conversion tracking relies on Google matching imported customer details to existing user profiles. The match rates tend to be low.
November 20, 2023
Stripe Payment Links are a powerful tool for online businesses to accept payments. However, tracking them poses a problems due to checkout being hosted on Stripe servers and not available for tracking, as well as cookie restrictions in modern browsers. To fully leverage these links, it's crucial to have effective tracking in place to understand where your sales are coming from. This article will explain how to enhance Stripe Payment Link tracking to provide you with actionable insights.
July 23, 2023
The General Data Protection Regulation (GDPR) has transformed the way companies can track and analyze user behavior, particularly when it comes to cookie usage. Many of us are grappling with this change, trying to reconcile privacy regulations with the need to measure marketing campaign success.
July 18, 2023
Understanding conversion actions is key to optimizing your ad campaigns. In Google Ads, these actions, which are the steps you want your customers to take, are grouped into conversion goals. To help further refine this process, Google introduces the concept of primary and secondary conversion actions. So, what are they, and how do they differ? Let's explore.
July 15, 2023
As marketers, we all strive to target that elusive most profitable customer segments with our ad spend. This is where the concept of Customer Lifetime Value (LTV) comes into play. LTV is a crucial metric, providing insights into the total revenue a business can reasonably expect from a single customer account. It considers a customer's revenue value and compares it to the customer's predicted lifespan. By integrating LTV into your Facebook Ad strategy, you can optimize your ad spend and increase ROI. With Able Customer Data Platform (CDP), it's easier than ever to integrate LTV into your Facebook Ad audiences.
June 21, 2023
Modern marketers are facing challenges in capturing and analyzing user data due to ad-blockers, privacy concerns, and regulations. The data blockage from ad-blockers is often overstated and protentional data loss is mainly driven by the cookie-based tracking design. To improve data capture, two possible solutions are available: directing all paid traffic to Call-to-Action pages and integrating with ad platforms' APIs using server-side conversion tracking. Lastly, the ad saturation due to high competition may impact Return on Ad Spend. It's crucial to understand these nuances and deploy innovative solutions for informed decision-making.
May 1, 2023
Google Analytics 4 (GA4) offers a powerful way to track and analyze user interactions on your website or app. With GA4, you can create custom reports that focus on different aspects of user behavior. In this blog post, we will guide you through the process of creating a GA4 report that displays conversions based on the date of acquisition, rather than the date of conversion. This approach provides valuable insights into how well your marketing efforts are performing in terms of acquiring new customers and driving conversions over time.
February 26, 2023
With the ever-changing landscape of online tracking, it can be difficult to keep up with the latest developments. In this article, we explore how third-party cookies, first-party cookies, and other tracking techniques are used to track and attribute conversions and how browsers are responding to these techniques. We also look at how these techniques are affecting the way advertisers and social media networks are able to reach their audiences.
October 31, 2022
In the recent years ad platforms such as Facebook Ads (Meta) and Google Ads began to introduce and promote use of the conversion APIs, allowing advertisers to send more details about their conversions. This article describes how conversion APIs work, why their use is essential and how different implementations can affect their performance. It describes common pitfalls why conversion APIs may not have delivered the desired result and documents approaches to fixing this.Facebook's study has shown that correct use of Conversions API results in increase of CPA by 13% and lead to sale conversion rate by 20% on average; the average is misleading as the figure is funnel dependent. Some funnels may already track all conversions correctly without Conversions API. Others may gain up to a 7x RoAS (return on ad spend) increase and doubling number of tracked conversions in other funnels in our experience.
October 13, 2022
Importing offline conversions is essential for understanding customer journeys, sales sources and ROI and reporting on multiple touchpoints in many funnels. Google Analytics 4 allows to report such conversions by uploading them. This can be done using manual offline events import or using an API integration. This blog post outlines both approaches.
September 29, 2022
SaaS businesses present unique set of challenges for tracking conversions in a sales funnel. This report breaks down a typical SaaS conversion funnel into common stages, highlighting common challenges on each and discusses tracking implementation that is able to resolve these challenges
July 15, 2022
Automating Google Ads Customer Match using Google Ads API simplifies managing Google Ads audiences and improves effectiveness of Google Ads targeting optimization. This post summarizes different ways Customer Match is used, which is better for an ongoing campaign and provides step-by-step instructions to automate Customer Match using Google Ads API.
December 21, 2021
Google announced updates to Google Ads Customer Match availability and Google Ads API during the last few months. These updates aim to improve reporting that was affected by the April update, which removed unique click identifiers from IOS traffic to comply with Apple App Tracking Transparency restrictions. This post explains what changed, how Google improved reporting by the Customer Match roll-out and Google Ads API v9 changes and what advertisers can do to understand sources of their sales while staying compliant with Apple tracking restrictions.
August 21, 2021
Conversions missing from Facebook Ads Manager is a common issue that many Facebook advertisers are facing. In this article we try to highlight two most common yet obscure reasons why transactions may be missing from Facebook and offer ways to solve Facebook tracking and attribution.
May 20, 2021
To comply with Apple App Tracking Transparency restrictions, Google had to start sending WBRAID and GBRAID parameters instead, providing anonymized way to track ad conversions. In this post we discuss the implications, what it means for tracking and how Able CDP can be used to keep tracking conversions for Google Ads traffic without GLCIDs.
May 13, 2021
Google Analytics 4, also known as GA4, is a new version of Google Analytics. A major difference many website owners and web marketers notice is its sole reliance on last click attribution. It results in unexpected traffic sources shown for meaningful conversions that happen later in the funnel such as purchases.
January 29, 2021
Changes to website conversions' tracking introduced in IOS 14 and WebKit browsers in 2020 affected many businesses with longer sales cycles. Luckily, their impact is limited and improved sales attribution allows to keep reporting sources of sales correctly in most cases, even when conversions happen weeks or months after the initial website visit.