Two Reasons Why Your Facebook Conversions API Integration Doesn't Work

August 20, 2021

Conversions missing from Facebook Ads Manager is a common issue that many Facebook advertisers are facing. In this article we try to highlight two most common yet obscure reasons why transactions may be missing from Facebook and offer ways to solve Facebook tracking and attribution.

Read more

Google Ads Conversion Tracking Post IOS 14

May 20, 2021

Many marketers were affected by the disappearance of GLCID parameter in Google Ads paid traffic after the April 26th update. To comply with Apple App Tracking Transparency restrictions, Google had to start sending WBRAID and GBRAID parameters instead, providing anonymised way to track ad conversions. In this post we'll discuss the implications, what it means for tracking and how Formsable can be used to keep tracking conversions for Google Ads traffic without GLCIDs.

Read more

First Click Attribution In Google Analytics 4

May 13, 2021

Google Analytics 4, also known as GA4, is a new version of Google Analytics. A major difference many website owners and web marketers notice is its sole reliance on last click attribution. It results in unexpected traffic sources shown for meaningful conversions that happen later in the funnel such as purchases.

Read more

How to Track Conversions Outside of 7 Day Window

January 29, 2021

Changes to website conversions' tracking introduced in IOS 14 and WebKit browsers in 2020 affected many businesses with longer sales cycles. Luckily, their impact is limited and improved sales attribution allows to keep reporting sources of sales correctly in most cases, even when conversions happen weeks or months after the initial website visit.

Read more