Looker Studio (formerly Data Studio) helps businesses convert raw data into informative reports on the business's growth by marketing channel.
Compiling data from all marketing sources can feel overwhelming, but it doesn't have to be. Able Customer Data Platform ensures all purchases are linked to the original lead source, before sending this data to Looker Studio.
Able CDP is capable of using its customer tracking data to attribute all subsequent revenue (Purchases) to the source. Source of each customer is tracked when a sign up form is completed. Revenue can then be sent to Able CDP using a Stripe webhook. Able CDP then attributes each Purchase event to the original visitor and sends Purchase events to Looker Studio. With Able's help, through custom reports in Looker Studio you'll be able to see what your business is doing well and what marketing isn't working, allowing you to better target your marketing efforts on platforms where you'll see the greatest return.
Able Customer Data Platform builds a 360-degree view of each customer by tracking website visitors before they become customers. Automated lead form tracking offered by Able supports DataStudio forms. When a visitor signs up, Able records personal information such as e-mail, phone, and website visitor identifiers used by Google Tag and Facebook Pixel. This allows Able to associate each paying customer with the original customer source, implement first-touch attribution and understand what marketing activity brought each customer and each dollar of revenue.
Able CDP is a low-cost solution that combines browser tracking with server-side API integrations, linking website activity to Looker Studio to build a complete journey of each customer across website and back-office tools.
Attribute all purchases to the website visitors to understand sources of sales and calculating complete LTV. Attributed conversions are sent to reporting and conversion APIs throughout entire customer lifecycle, including Looker Studio. Then, use Looker Studio to build better, more complete reports that can inform your strategy.
Skip coding and complex manual set-up of the connection between Looker Studio and other software in your funnel.
Sign up for a free trial account
Install Able tracking code on the website
Connect Able to BigQuery - open Able Dashboard, open "BigQuery" tab and follow the steps to connect Able to your Google Cloud account and choose Google Cloud project to create a database for syncing the data to.
Link BigQuery to Looker Studio:
“A valuable insight we've got because of using Able Customer Data Platform is that display ads aren't working for us at all... we've been wasting money for years on paid display ads.
Before Able we'd be excited about every lead or email that came through, but after the last year we've determined that those don't convert at all.
And so we've been focusing on paid search, which does have return on investment.”
— Bryan Brinton, Co-Founder, Aluvii Software