Looker Studio Integration

Allow Able to send information to Looker Studio and create customizable reports

Looker Studio (formerly Data Studio) helps businesses convert raw data into informative reports on the business's growth by marketing channel.

Compiling data from all marketing sources can feel overwhelming, but it doesn't have to be. Able Customer Data Platform ensures all purchases are linked to the original lead source, before sending this data to Looker Studio.

Send Revenue Data To Reporting Tools

Optimize your marketing strategy

Able CDP is capable of using its customer tracking data to attribute all subsequent revenue (Purchases) to the source. Source of each customer is tracked when a sign up form is completed. Revenue can then be sent to Able CDP using a Stripe webhook. Able CDP then attributes each Purchase event to the original visitor and sends Purchase events to Looker Studio. With Able's help, through custom reports in Looker Studio you'll be able to see what your business is doing well and what marketing isn't working, allowing you to better target your marketing efforts on platforms where you'll see the greatest return.

Send Revenue Data To Reporting Tools

Understand What Drives Sales

See what marketing campaigns convert to leads and paying customers

Able Customer Data Platform builds a 360-degree view of each customer by tracking website visitors before they become customers. Automated lead form tracking offered by Able supports DataStudio forms. When a visitor signs up, Able records personal information such as e-mail, phone, and website visitor identifiers used by Google Tag and Facebook Pixel. This allows Able to associate each paying customer with the original customer source, implement first-touch attribution and understand what marketing activity brought each customer and each dollar of revenue.

Understand What Drives Sales

How does it work?

Create reports on customer journeys from the first ad click

Attribute 99% of your sales

Connect Looker Studio with other software without coding

Able CDP is a low-cost solution that combines browser tracking with server-side API integrations, linking website activity to Looker Studio to build a complete journey of each customer across website and back-office tools.

Attribute all purchases to the website visitors to understand sources of sales and calculating complete LTV. Attributed conversions are sent to reporting and conversion APIs throughout entire customer lifecycle, including Looker Studio. Then, use Looker Studio to build better, more complete reports that can inform your strategy.

Skip coding and complex manual set-up of the connection between Looker Studio and other software in your funnel.

Read how Able CDP works in our docs

Able Customer Data Platform is easy to set up


Sign up for a free trial account


Connect Able to BigQuery - open Able Dashboard, open "BigQuery" tab and follow the steps to connect Able to your Google Cloud account and choose Google Cloud project to create a database for syncing the data to.


Link BigQuery to Looker Studio:

  1. Sign in to Looker Studio.
  2. In the top left, click. then select Data Source.
  3. Select the BigQuery connector. The Configuration panel appears.
  5. Select the dataset that corresponds to the funnel identifier in Able CDP.
  6. Click CONNECT. The Fields panel appears.

Set up Looker Studio attribution with Able CDP in 5 minutes

Sample Integration Scenarios


“A valuable insight we've got because of using Able Customer Data Platform is that display ads aren't working for us at all... we've been wasting money for years on paid display ads.

Before Able we'd be excited about every lead or email that came through, but after the last year we've determined that those don't convert at all.

And so we've been focusing on paid search, which does have return on investment.”

— Bryan Brinton, Co-Founder, Aluvii Software