Efficiently attribute purchases to leads using server-side tracking
Able CDP seamlessly integrates with Facebook Conversions API, Google Ads API, and TikTok Events API, enabling accurate and efficient customer attribution.
Instead of relaying conversions from browser tracking tags, Able offers server-side connections with payment systems, e-commerce platforms and CRMs to obtain conversions without depending on conversion events collected in browser.
Able uses a customer database to attribute each conversion to the original website visitor and click identifier, as well as enhanced attribution parameters, ensuring ad platforms know exactly who made the purchase and can credit conversion to the appropriate campaign.
…or browse many more in our integrations catalog
Install tracking and start sending properly attributed data into conversions API, Google Analytics and data warehouse within minutes.
Instant setup, no credit card required.
Able CDP automatically recognizes forms used on the website and creates custom tracking code for your website.
Able gets important conversions from payment systems, e-commerce platforms and CRMs.
Use one of our integrations such as Stripe conversion tracking or send conversions from your own code using web hooks.
“A valuable insight we've got because of using Able Customer Data Platform is that display ads aren't working for us at all... we've been wasting money for years on paid display ads.
Before Able we'd be excited about every lead or email that came through, but after the last year we've determined that those don't convert at all.
And so we've been focusing on paid search, which does have return on investment.”
— Bryan Brinton, Co-Founder, Aluvii Software