TikTok Events API Conversion Tracking

Add conversion values to TikTok Events API reports, use performance-based automatic targeting and optimization capabilities to engage your audience and gain deep insights into ad conversions with Able Customer Data Platform

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TikTok is a short-length video sharing platform, which many brands utilize for advertising.

TikTok Events API allows you to install a pixel on your site to track first-level conversions such as impressions and clicks that originate from ads' performance on the platform. Ads on TikTok can help raise your brand awareness and increase online sales, but only using TikTok Ads makes it difficult to track conversions reliably: it's not uncommon to see inaccurate statistics - higher or lower click numbers in TikTok Ad manager than in Google Analytics or elsewhere.

High-performing TikTok Ads Campaigns With First-Party Data

Combine first-party tracking with TikTok Events API integration

Report on currently missing conversions that happen after browser analytics and tracking cookies expire or on different devices. Able offers built-in tracking to capture TikTok ad click and browser ids, associate them with customer details, store them in its customer data platform. Able Customer Data Platform then attributes conversions to these customers sources and sends conversions with complete match parameters to TikTok using TikTok Events API.

Learn more about TikTok Server-Side Tracking

Understand What Drives Sales

Map customer journey to each purchase

Able Customer Data Platform captures complete journey of each customer, allowing to understand how your customers buy and how segments perform across campaigns even on low volume experimental conversion data while you're still perfecting your pipeline. In addition to providing a built-in user interface to research individual customers' journeys, Able integrates with analytics platforms that don't have a 7-day conversion window limitation such as Google Analytics, allowing to understand and report performance of the campaigns.

Learn more about revenue tracking and attribution

How does it work?

Build an entire journey of each customer from the first ad click

Able CDP is an advanced server-side tracking solution that combines browser tracking with server-side API integrations, linking website activity and TikTok Events API click IDs with server-side sales and first-party customer data to build a complete journey of each customer across website and back-office tools.

Attribute 99% of your sales, regardless of when they happen

Attribute 99% of sales to the correct ad click, as well as see full website journey of each individual customer from TikTok Events API and obtain data to inform strategy.

Connect TikTok with other software without coding

Skip complex manual set-up of the connection between TikTok and other software in your funnel. Able CDP already knows how to track TikTok Events API click IDs, associate sign ups with them, attribute conversions happening elsewhere and send them back to TikTok Events API to facilitate platform's AI/ML ad delivery optimization.

Read how Able CDP works in our docs →

Able Customer Data Platform is easy to set up

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Connect Able to your CRM, payment system or send custom conversions using its REST API

Connect TikTok Events API to allow Able to send conversions attributed to the original ad clicks to a Facebook Pixel or Offline Event Set.

Track any conversions with TikTok

Sample Integration Scenarios

Don't see the one you're looking for? Our list of server-side integrations has many more that can be useful.


How conversions can be tracked without third-party cookies

With the ever-changing landscape of online tracking, it can be difficult to keep up with the latest developments. In this article, we explore how third-party cookies, first-party cookies, and other tracking techniques are used to track and attribute conversions and how browsers are responding to these techniques. We also look at how these techniques are affecting the way advertisers and social media networks are able to reach their audiences.

Learn more →

Everything you need to know about conversion APIs

In the recent years ad platforms such as Facebook Ads (Meta) and Google Ads began to introduce and promote use of the conversion APIs, allowing advertisers to send more details about their conversions. This article describes how conversion APIs work, why their use is essential and how different implementations can affect their performance. It describes common pitfalls why conversion APIs may not have delivered the desired result and documents approaches to fixing this.Facebook's study has shown that correct use of Conversions API results in increase of CPA by 13% and lead to sale conversion rate by 20% on average; the average is misleading as the figure is funnel dependent. Some funnels may already track all conversions correctly without Conversions API. Others may gain up to a 7x RoAS (return on ad spend) increase and doubling number of tracked conversions in other funnels in our experience.

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How To Send Conversions to TikTok Events API

Able supports sending of conversions to TikTok events API. In addition to the TikTok click id, Able sends all customer information such as email, phone and browser details, allowing TikTok to recognize and attribute maximum number of conversions.

Learn more →

Achieve results

Continuously improve marketing strategy with actionable data produced by Able tracking.

Drive sales

Understand how your customers buy and how segments perform across campaigns even on low volume experimental conversion data when you"re still perfecting your pipeline.

Boost ad ROI

Stream back-end conversion data to Google Ads and Facebook Ads Conversion APIs to facilitate ad platforms" AI/ML ad delivery optimization and to create super effective lookalike audiences in real time.

Get actionable insights

Use standard tools such as Facebook Ads, Google Analytics and your preferred BI and dashboard software to see exact performance and revenue of each channel and landing page even when sales happen weeks after the initial ad click.

Don't just take our word for it

Software companies, e-commerce stores and various types of digital businesses around the world are using Able CDP to fundamentally improve their marketing strategy.

A valuable insight we've got because of using Able Customer Data Platform is that display ads aren't working for us at all... we've been wasting money for years on paid display ads. Before Able we'd be excited about every lead or email that came through, but after the last year we've determined that those don't convert at all. And so we've been focusing on paid search, which does have return on investment.

Bryan Brinton
Bryan Brinton
CFO, Co-Founder of Aluvii