Stripe Conversion Tracking

Track Stripe payments and send purchase conversions to Google Analytics and ad platforms such as Google Ads to see exact performance and revenue of each channel and landing page

Stripe is a powerful payment processing SaaS platform and it's also a valuable data source for marketers to understand what drives revenue up or down and the lifetime value of customers.

Able tracks Stripe subscriptions and payments by processing web hooks from Stripe and attributing them to the original visitor tracked by Able, allowing to send purchase conversions to Google Analytics and ad platforms' APIs such as Facebook Ads and Google Ads. It allows to understand how customers buy and how segments perform across campaigns without coding own tracking and attribution.

Understand What Drives Sales

See what marketing campaings convert to leads and paying customers

Able Customer Data Platform builds a 360-degree view of each customer by tracking website visitors before they become customers. Able then begins to build a customer profile by tracking all website activity and, most importantly, lead and signup form submissions, as well as recording personal information such as e-mai, phone, and proprietary customer identifiers. This allows Able Customer Data Platform to associate each paying customer with the original customer source, implement first-touch attribution and understand what marketing activity brought each customer and each dollar of revenue.

Send Revenue Data To Reporting Tools

Optimize your marketing strategy

Able CDP is capable of using its customer tracking data to attribute all subsequent revenue (Purchases) to the source.Revenue can be sent to Able CDP either via Stripe Invoice Payments Tracking. Able CDP then attributes each Purchase event to the original visitor and sends Purchase events to all standard integrations such as Google Analytics, Facebook Ads Conversions API, Google Ads API etc. It allows to leverage reporting capabilities of the reporting tools you're already using. Correct first-touch attribution as implemented by Able allows to capture of up to 24 months of LTV data attributed to the original campaign inside Google Analytics.

How does it work

Build an entire journey of each customer from the first ad click

Attribute 99% of your sales

Connect Stripe with other software without coding

Able CDP is a low-cost solution that combines browser tracking with server-side API integrations, linking website activity and Facebook or Google Ads click IDs with Stripe Payments to build a complete journey of each customer across website and back-office tools.

Attribute all the Stripe payments made by the same customer to the past lead and visitor activity calculating complete LTV. Attributed conversions are sent to reporting and conversion APIs throughout entire customer lifecycle.

Skip coding and complex manual set-up of the connection between Stripe and other software in your funnel.

Able Customer Data Platform is easy to set up

1

Sign up for a free trial account

2

Install Able tracking code on the website

3

Connect Able to Stripe to track conversions to Stripe payments

4

Set up Able to send Stripe conversions to Google Analytics and ad platforms such as Facebook Ads

Set up Stripe attribution with Able CDP in 5 minutes
Sample Integration Scenarios

Resources

How to Track Stripe Invoice Payments

Track Stripe invoice payments by receiving paid invoice web hooks from Stripe and attributing them to the original visitor tracked by Able CDP, allowing to send purchase conversions to Google Analytics and ad platforms such as Google Ads.

Learn more →

B2B Conversion Funnel Tracking

Majority of B2B businesses don't know what sources produce revenue and ROI exactly. With improved conversion funnel tracking it is possible to map each customer's journey and attribute 99% of won deals to the original marketing sources.

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SaaS Conversion Funnel Tracking

Majority of SaaS start-ups don't know what sources produce revenue and ROI exactly. With improved conversion funnel tracking it is possible to attribute 99% of customers to the original marketing sources.

Learn more →

“A valuable insight we've got because of using Able Customer Data Platform is that display ads aren't working for us at all... we've been wasting money for years on paid display ads.

Before Able we'd be excited about every lead or email that came through, but after the last year we've determined that those don't convert at all.

And so we've been focusing on paid search, which does have return on investment.”

Bryan Brinton, Co-Founder, Aluvii Software