Stripe is a powerful payment processing SaaS platform and it's also a valuable data source for marketers to understand what drives revenue up or down and the lifetime value of customers.
Able tracks Stripe subscriptions and payments by processing web hooks from Stripe and attributing them to the original visitor tracked by Able, allowing to send purchase conversions to Google Analytics and ad platforms' APIs such as Facebook Ads and Google Ads. It allows to understand how customers buy and how segments perform across campaigns without coding own tracking and attribution.
Able Customer Data Platform builds a 360-degree view of each customer by tracking website visitors before they become customers. Able then begins to build a customer profile by tracking all website activity and, most importantly, lead and signup form submissions, as well as recording personal information such as e-mail, phone, and proprietary customer identifiers. This allows Able Customer Data Platform to associate each paying customer with the original customer source, implement first-touch attribution and understand what marketing activity brought each customer and each dollar of revenue.
Able CDP is capable of using its customer tracking data to attribute all subsequent revenue (Purchases) to the source. Revenue can be sent to Able CDP either via Stripe Invoice Payments Tracking. Able CDP then attributes each Purchase event to the original visitor and sends Purchase events to all standard integrations such as Google Analytics, Facebook Ads Conversions API, Google Ads API etc. It allows to leverage reporting capabilities of the reporting tools you're already using. Correct first-touch attribution as implemented by Able allows to capture of up to 24 months of LTV data attributed to the original campaign inside Google Analytics.
Able CDP is a low-cost solution that combines browser tracking with server-side API integrations, linking website activity and Facebook or Google Ads click IDs with Stripe Payments to build a complete journey of each customer across website and back-office tools.
Attribute all the Stripe payments made by the same customer to the past lead and visitor activity calculating complete LTV. Attributed conversions are sent to reporting and conversion APIs throughout entire customer lifecycle.
Skip coding and complex manual set-up of the connection between Stripe and other software in your funnel.
Track Stripe invoice payments by receiving paid invoice web hooks from Stripe and attributing them to the original visitor tracked by Able CDP, allowing to send purchase conversions to Google Analytics and ad platforms such as Google Ads.
Learn more →
Majority of B2B businesses don't know what sources produce revenue and ROI exactly. With improved conversion funnel tracking it is possible to map each customer's journey and attribute 99% of won deals to the original marketing sources.
Learn more →
Majority of SaaS start-ups don't know what sources produce revenue and ROI exactly. With improved conversion funnel tracking it is possible to attribute 99% of customers to the original marketing sources.
Learn more →
“A valuable insight we've got because of using Able Customer Data Platform is that display ads aren't working for us at all... we've been wasting money for years on paid display ads.
Before Able we'd be excited about every lead or email that came through, but after the last year we've determined that those don't convert at all.
And so we've been focusing on paid search, which does have return on investment.”
— Bryan Brinton, Co-Founder, Aluvii Software