Stripe Conversion Tracking

Track Stripe payments and send purchase conversions to Google Analytics and ad platforms such as Google Ads to see exact performance and revenue of each channel and landing page

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Stripe is a powerful payment processing SaaS platform and it's also a valuable data source for marketers to understand what drives revenue up or down and the lifetime value of customers.

Able tracks Stripe subscriptions and payments by attributing web hooks sent by Stripe to the website visitors, leads and sign-ups tracked by Able, allowing to report sources of Stripe revenue and send purchase conversions to Google Analytics and ad platforms' APIs such as Meta (Facebook) Ads and Google Ads. It allows to understand how customers buy and how segments perform across campaigns without coding own tracking and attribution.

Understand What Drives Sales

See what marketing campaings convert to leads and paying customers

Able Customer Data Platform creates comprehensive customer profiles by tracking website visitors before they become customers. It records website activity, lead and signup form submissions, and personal information like e-mail, phone, and proprietary customer identifiers.

This enables Able to:

  • Associate each paying customer with their original source
  • Implement first-touch attribution
  • Understand which marketing activities drive customers and revenue
Lear more about Stripe revenue attribution and analytics

Maximize Attribution with Server-Side Tracking

Maximize results in ad platforms using first-in-class attribution

Able CDP attributes each Stripe conversion to the customer source and ad click IDs using its server-side tracking. It records the source of each sign-up and each payment link click, attributing future purchases and subscription lifecycle conversions to the source without relying on browser tracking.

Instead, purchases and subscription lifecycle events are sent to Able CDP by Stripe server-side directly using a webhook.

Each attributed conversion, along with the exact ad click ID, is then sent to the server-side APIs of ad platforms such as Facebook (Meta) Ads, Google Ads, and TikTok.

Learn more about Stripe Server-Side Tracking

Use Stripe conversion tracking with:

…or browse many more in our integrations catalog

How does it work?

Build an entire journey of each customer from the first ad click

Able CDP is an advanced server-side tracking solution that combines browser tracking with server-side API integrations, linking website activity and Meta/Facebook or Google Ads click IDs with Stripe Payments to build a complete journey of each customer across website and back-office tools.

Attribute 99% of your sales, regardless of when they happen

Attribute all the Stripe payments made by the same customer to the past lead and visitor activity calculating complete LTV. Attributed conversions are sent to reporting and conversion APIs throughout entire customer lifecycle.

Connect Stripe with other software without coding

Skip complex manual set-up of the connection between Stripe and other software in your funnel.

Read how Able CDP works in our docs →

Able Customer Data Platform is easy to set up

Sign up for a free trial account

Connect Able to Stripe to track conversions to Stripe payments

Set up Able to send Stripe conversions to Google Analytics and ad platforms such as Facebook Ads. Add Able CDP revenue reporting straight to Stripe Dashboard.

Sample Integration Scenarios

Don't see the one you're looking for? Our list of server-side integrations has many more that can be useful.


How to track Stripe Payment Link conversions

Stripe Payment Links are a powerful tool for online businesses to accept payments. However, tracking them poses a problems due to checkout being hosted on Stripe servers and not available for tracking, as well as cookie restrictions in modern browsers. To fully leverage these links, it's crucial to have effective tracking in place to understand where your sales are coming from. This article will explain how to enhance Stripe Payment Link tracking to provide you with actionable insights.

Learn more →

Tracking conversions from Stripe Pricing Tables

In today's SaaS business, understanding your customer’s journey from initial interest to final purchase is crucial. The integration of Stripe’s embeddable pricing tables on your website not only simplifies this journey but also, when paired with Able Customer Data Platform (CDP), provides a toolkit for tracking conversions and optimizing your sales funnel.

Learn more →

How To Track Stripe Subscriptions, Billing or Invoicing funnels

Able CDP records source of each visitor when they become leads or sign-up, associating the customer details with the visitor identity. It also adds unique identifiers to each initiated checkout using Stripe Payment Link or Payment Table. This allows to tracking and attribute all payments and subscription lifecycle events in Stripe to the original visitor sources entirely server-side, relying on server-side webhooks sent by Stripe, as well as send precise click id parameter to the supported ad platform integrations such as Facebook Conversions APIGoogle Ads API and TikTok Events API.

Learn more →

How To Track legacy Stripe integrations

In addition to tracking Stripe invoice payments, Able supports tracking of Stripe one-off payments processed by Payment Intent integration or Charge API Stripe integration. This type of Stripe payment processing is often used by third-party checkout products and some third-party billing providers such as Chargebee. They're also sometimes used by custom-built integrations in order to save Stripe commission on Billing or Invoicing products.

Learn more →

How To Track Stripe Payment Links

Able CDP supports tracking of sources of the payments that are made using Stripe payment links. It records source of each visitor leaving website clicking on the payment link, associating the Stripe checkout session with the visitor identity. This allows to attribute all payment made by the users who complete the payment via a payment link to the original visitor sources, as well as send precise click id parameter to the supported ad platform integrations such as Facebook Conversions API, Google Ads API and TikTok Events API.

Learn more →

Achieve results

Continuously improve marketing strategy with actionable data produced by Able tracking.

Drive sales

Understand how your customers buy and how segments perform across campaigns even on low volume experimental conversion data when you"re still perfecting your pipeline.

Boost ad ROI

Stream back-end conversion data to Google Ads and Facebook Ads Conversion APIs to facilitate ad platforms" AI/ML ad delivery optimization and to create super effective lookalike audiences in real time.

Get actionable insights

Use standard tools such as Facebook Ads, Google Analytics and your preferred BI and dashboard software to see exact performance and revenue of each channel and landing page even when sales happen weeks after the initial ad click.

Don't just take our word for it

Software companies, e-commerce stores and various types of digital businesses around the world are using Able CDP to fundamentally improve their marketing strategy.

A valuable insight we've got because of using Able Customer Data Platform is that display ads aren't working for us at all... we've been wasting money for years on paid display ads. Before Able we'd be excited about every lead or email that came through, but after the last year we've determined that those don't convert at all. And so we've been focusing on paid search, which does have return on investment.

Bryan Brinton
Bryan Brinton
CFO, Co-Founder of Aluvii