Customer Journey Mapping

Transform customer experience with insights from Able CDP's comprehensive customer journey mapping.

Experience Able's Customer Journey Mapping

Gain a deeper understanding of your customers' behavior, preferences, and decision-making processes by capturing their entire lifecycle.

Discover the Ultimate Customer Profile

Able Customer Data Platform (CDP) pioneers first-party customer journey tracking by bridging the gaps between siloed customer data across services and APIs. With Able CDP, you can:

  1. Gain a comprehensive view of each customer's activities, both online and offline, leading to a better understanding of their needs and preferences.
  2. Enhance marketing effectiveness by accurately attributing customer interactions and improving targeting with detailed customer information.
  3. Streamline marketing data integrations, saving time and resources by eliminating complex configurations.
  4. Access valuable customer data through external reporting tools for further analysis and informed decision-making.

By collecting and utilizing all available data, Able CDP boasts an attribution rate that outperforms browser pixels and integration services. This empowers you to understand where 99% of your paying customers come from.

Learn more about how Able CDP works and how to get started with Able CDP.

Easily Access Customer Information

Able CDP connects customer interactions, creating a first-party customer profile that allows for accurate attribution of late-funnel events or those occurring in separate sessions. This comprehensive view of the customer journey is applicable to various funnel types, including high-touch B2B sales, e-commerce, and subscription-based services with trial periods.

Using the Able CDP UI, quickly search for customers using any identifier, providing an overview of customer identifiers, lead form information, attribution details, and historical customer journey.

Complete customer view in Able CDP associates subscriptions and payments with online page views and lead forms activity. The 'offline' conversions are then attributed and sent to Google Analytics and ad platforms as e-commerce purchase conversions.

Overcome Traditional Tracking Limitations with Able CDP

Able CDP addresses the challenges posed by traditional tracking methods, such as inconsistent data, incorrect source attribution, and inadequate follow-up marketing communications. By building a first-party customer profile and accurately attributing back-end conversions using its own database, Able CDP ensures your marketing efforts are based on reliable data and insights.

Able CDP eliminates the need for complex integration configurations, offering seamless integration with custom back-end applications through REST API and front-end Javascript API. You can also set up rules to transform conversion events and implement custom lambda functions to pre-process or transform funnel events. All collected data can be accessed by external reporting tools like Looker Studio (formerly Google Data Studio) via BigQuery Connector and Google Analytics integration.

Built-in integrations with the platforms you're already using

…or browse many more in our integrations catalog

Ready to unlock your customers' full potential?

Experience the benefits of Able CDP's customer journey mapping and elevate your customer understanding, marketing effectiveness, and overall customer experience.

Incredibly easy to set up

Install tracking and start sending properly attributed data into conversions API, Google Analytics and data warehouse within minutes.


Sign up for an Able CDP account

Instant setup, no credit card required.


Add lead form tracking code

Able CDP automatically recognizes forms used on the website and creates custom tracking code for your website.


Connect the platforms where conversions occur

Able gets important conversions from payment systems, e-commerce platforms and CRMs.

Use one of our integrations such as Stripe conversion tracking or send conversions from your own code using web hooks.


Access the data and get insights

Let Able send conversions to Google Analytics and ad platforms such as Facebook Conversions API and Google Ads.

Browse customer journeys individually, run revenue attribution reports or access tracking data via Google BigQuery.

“A valuable insight we've got because of using Able Customer Data Platform is that display ads aren't working for us at all... we've been wasting money for years on paid display ads.

Before Able we'd be excited about every lead or email that came through, but after the last year we've determined that those don't convert at all.

And so we've been focusing on paid search, which does have return on investment.”

— Bryan Brinton, Co-Founder, Aluvii Software