Knowledge base contains questions asked by Able CDP customers. Please note that the answers are valid at the time of publishing and details may change over time. We recommend to contact us in case if you have any questions.
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May 26, 2025
We are going to integrate Meta tracking with Able CDP. What are the best practices? Are most advertisers choosing conversion API instead of Pixel? Can we do both with Able CDP? Are there any downsides to using both?
December 10, 2024
When should I use less frequent events with an endless learning phase instead of more frequent ones?
April 30, 2024
I was going through your article on Kajabi and GA4 integration. Are you replacing GTM to connect the platforms?
April 26, 2024
Why are there differences between the number of conversions reported by Google Ads and Google Analytics? How to reconcile them?
February 28, 2024
Why is a conversion or a purchase is showing as “direct / none” in Google Analytics?
February 21, 2024
How does Able improve tracking and attribution in Meta / Facebook when WooCommerce and WooFunnels are used?
February 21, 2024
Why is amount of conversions from advertisement networks such as Facebook and Tiktok tracked with UTM tags is surprisingly low? Even though I'm running ads with UTM tags, I'm still seeing a huge discrepancy in the revenue generated. Other actions with less significance, such as people landing on the page and beginning a session, are also around 30% lower than what is reported on the ad platforms. Google Analytics 4 (GA4) and Universal Analytics (UA) have similar issues, although UA can still keep track of activity when linked to a Google Ads account, which GA4 doesn't offer.
February 21, 2024
We have a website that uses stripe gateway to take payments for us. We need a way to find out where the sales are coming from, e.g., which ads contributed to sales or which website redirects have been used. Is this something Able CDP does?
February 21, 2024
Why do some customers not have the fbclid or fpb parameter in Able CDP?
February 21, 2024
I'm wondering if you are also sending the data of add to cart, initiate checkout etc to the advertising platforms or only sending the Purchase data?
February 21, 2024
Purchase Event Missing Some Deduplication Parameters error appearing in Facebook Events Manager
February 21, 2024
We are looking with help setting up Offline Conversion tracking with our Shopify POS. We have read some of your content about being IOS 14.5+ friendly and are looking for some more information on how this could sync with Shopify, Google Ads and possibly SquareSpace?
February 21, 2024
Why does the "session source / medium" dimension display "(not set)" in my report?
February 21, 2024
I have a SaaS website with Stripe payment and GA4. We track a user's first purchase and manual purchases within the app. But 15-20% of our users chose autopay when the minimum balance of the internal currency is reached. And we don't see these payments in GA4. Will your service be able to send data on automatic payments to GA4? Will they be linked to a specific user? Because right now we're evaluating our advertising channels by the first payment. Although some users stay on the platform for a long time and spend many times more than the first payment.
February 21, 2024
How to add UTM parameters in Google Ads?
February 21, 2024
Will Able help track WooCommerce sales better than just having the tags installed normally?
February 21, 2024
Can Google Ads data-driven attribution be used with a CRM?
February 21, 2024
How do I get the UTM data stuff as fast and accurate as possible
February 21, 2024
How can we handle the situation when users use different email addresses for signing up on our platform and making payments via Stripe, resulting in missing email data in our internal platforms?
February 21, 2024
My clients use custom forms (such as Omeda Forms and Jotform) that are very extensive. Can Able combine the proprietary Facebook data, such as IP, fbclid, and browser ID, with the fields they fill out in the custom forms?
February 21, 2024
We're having issues attributing sales for our Facebook Ads with ClickFunnels. Does your software work with ClickFunnels and can we use it?