Knowledge base contains questions asked by Able CDP customers. Please note that the answers are valid at the time of publishing and details may change over time. We recommend to contact us in case if you have any questions.
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How to add UTM parameters in Google Ads?
Why do some customers not have the fbclid or fpb parameter in Able CDP?
Why is amount of conversions from advertisement networks such as Facebook and Tiktok tracked with UTM tags is surprisingly low? Even though I'm running ads with UTM tags, I'm still seeing a huge discrepancy in the revenue generated. Other actions with less significance, such as people landing on the page and beginning a session, are also around 30% lower than what is reported on the ad platforms. Google Analytics 4 (GA4) and Universal Analytics (UA) have similar issues, although UA can still keep track of activity when linked to a Google Ads account, which GA4 doesn't offer.
Will Able help track WooCommerce sales better than just having the tags installed normally?
We're having issues attributing sales for our Facebook Ads with ClickFunnels. Does your software work with ClickFunnels and can we use it?
Can Google Ads data-driven attribution be used with a CRM?
We have a website that uses stripe gateway to take payments for us. We need a way to find out where the sales are coming from, e.g., which ads contributed to sales or which website redirects have been used. Is this something Able CDP does?
How does Able improve tracking and attribution in Meta / Facebook when WooCommerce and WooFunnels are used?
We are looking with help setting up Offline Conversion tracking with our Shopify POS. We have read some of your content about being IOS 14.5+ friendly and are looking for some more information on how this could sync with Shopify, Google Ads and possibly SquareSpace?
Purchase Event Missing Some Deduplication Parameters error appearing in Facebook Events Manager
How do I get the UTM data stuff as fast and accurate as possible
I'm wondering if you are also sending the data of add to cart, initiate checkout etc to the advertising platforms or only sending the Purchase data?