Privy Conversion Tracking

Track sources of Privy form leads and attribute all future purchases to the original lead in Google Analytics, Google Ads and Facebook Ads

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Privy

Privy is a tool to create pop-ups helping to populate email and SMS lists.

Able records Privy form submissions, associating customer email with the visitor and storing browser and click identifiers that correspond to the visitor used by third-party platforms such as Facebook Ads and Google Analytics. Use of first-party data solves tracking problems and allows to attribute almost all purchases to the original lead source.

Send Revenue Data To Reporting Tools

Optimize your marketing strategy

Able CDP is capable of using its customer tracking data to attribute all subsequent revenue (Purchases) to the source. Able CDP then attributes each Purchase to the original visitor completing event registration form and sends Purchase events to all standard integrations such as Google Analytics, Facebook Ads Conversions API, Google Ads API etc. It allows to leverage reporting capabilities of the reporting tools you're already using. Correct first-touch attribution as implemented by Able allows to capture of up to 24 months of LTV data attributed to the original campaign inside Google Analytics.

Learn more about Able CDP Server-side Tracking

Understand What Drives Sales

See what marketing campaigns convert to leads and paying customers

Able Customer Data Platform builds a 360-degree view of each customer by tracking website visitors before they become customers. Automated lead form tracking offered by Able supports Kajabi forms. When a visitor signs up, Able records personal information such as e-mail, phone, and website visitor identifiers used by Google Tag and Facebook Pixel. This allows Able to associate each paying customer with the original customer source, implement first-touch attribution and understand what marketing activity brought each customer and each dollar of revenue.

Learn more about Able CDP Revenue Tracking and Attribution

How does it work?

Build an entire journey of each customer from the first ad click

Able CDP is an advanced server-side tracking solution that combines browser tracking with server-side API integrations, linking Privy form leads and Facebook and Google Ads click IDs with future purchase conversions to build a complete journey of each customer across website and back-office tools.

Attribute 99% of your sales, regardless of when they happen

Attribute all purchases to the website visitors signing up using Privy forms to understand sources of sales and calculating complete LTV. Attributed conversions are sent to reporting and conversion APIs throughout entire customer lifecycle.

Connect Privy with other software without coding

Skip complex manual set-up of the connection between Privy and other software in your funnel. Send leads with their sources into marketing automation services such as ActiveCampaign and fix missing conversion sources in Google Analytics and ad platforms.

Read how Able CDP works in our docs →

Able Customer Data Platform is easy to set up

Sign up for a free trial account

Enable Privy form tracking and install Able tracking code on the website

Verify that Privy forms appear in Able Customer Data Platform and follow-on purchases are attributed to them correctly

Set up Able to send conversions to Google Analytics and ad platforms such as Facebook Ads and Google Ads.

Resources

How To Track Privy Lead Forms

Able supports tracking of Leads captured using Privy forms.

Learn more →
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Achieve results

Continuously improve marketing strategy with actionable data produced by Able tracking.

Drive sales

Understand how your customers buy and how segments perform across campaigns even on low volume experimental conversion data when you"re still perfecting your pipeline.

Boost ad ROI

Stream back-end conversion data to Google Ads and Facebook Ads Conversion APIs to facilitate ad platforms" AI/ML ad delivery optimization and to create super effective lookalike audiences in real time.

Get actionable insights

Use standard tools such as Facebook Ads, Google Analytics and your preferred BI and dashboard software to see exact performance and revenue of each channel and landing page even when sales happen weeks after the initial ad click.

Don't just take our word for it

Software companies, e-commerce stores and various types of digital businesses around the world are using Able CDP to fundamentally improve their marketing strategy.

A valuable insight we've got because of using Able Customer Data Platform is that display ads aren't working for us at all... we've been wasting money for years on paid display ads. Before Able we'd be excited about every lead or email that came through, but after the last year we've determined that those don't convert at all. And so we've been focusing on paid search, which does have return on investment.

Bryan Brinton
Bryan Brinton
CFO, Co-Founder of Aluvii
Aluvii