Donorbox Conversion Tracking

Track sources of Donorbox donations and attribute all recurring donations and plan lifecycle events to the original source in Google Analytics 4, Google Ads, and Facebook Ads

Donorbox is a powerful fundraising platform that helps nonprofits, charities, and organizations collect and manage donations online.

Able Customer Data Platform (CDP) enhances Donorbox reporting and conversion tracking by recording sources of all Donorbox thank you pages and attributing each donation's details to the website visitor source. Able CDP integrates Donorbox with ad platforms' conversion APIs using complete customer details, solving tracking problems and allowing you to report repeat revenue, subscriptions, and lifetime donations value in Google Analytics, Facebook Ads, and Google Ads.

Understand What Drives Donations

See which marketing campaigns lead to donations and recurring support

Able CDP builds a 360-degree view of each donor by tracking website visitors before they make a donation. When a visitor donates, Able records personal information such as email, phone, and website visitor identifiers used by Google Tag and Facebook Pixel. This enables Able CDP to associate each donor and their future donations and plan lifecycle events with the original source, implementing first-touch attribution and understanding which marketing activity generates donations and recurring support.

Understand What Drives Donations

Send Donation Data To Reporting Tools

Optimize your fundraising strategy

Able CDP uses its donor tracking data to attribute all subsequent donations and plan lifecycle events to the original source. Able CDP then sends these events to all standard integrations such as Google Analytics, Facebook Ads Conversions API, Google Ads API, and more. This allows you to leverage the reporting capabilities of the tools you're already using. Correct first-touch attribution as implemented by Able CDP enables the capture of lifetime donation value data attributed to the original campaign inside Google Analytics and other reporting platforms.

Send Donation Data To Reporting Tools

How does it work?

Create a comprehensive customer journey from the initial ad click

Attribute 99% of your donations and recurring support

Seamlessly connect Donorbox to other software without coding

Able CDP is an affordable solution that combines browser tracking with server-side API integrations, connecting Donorbox thank you pages and Facebook and Google Ads click IDs with future donation events and plan lifecycle events to build a complete journey of each donor across your website and back-office tools.

Attribute all donations and plan lifecycle events to the website visitors who donate using Donorbox forms to understand the sources of donations and calculate the complete lifetime donation value. Attributed conversions are sent to reporting and conversion APIs throughout the entire donor lifecycle.

Avoid complex manual set-up of connections between Donorbox and other software in your funnel. Send donor information along with their sources to marketing automation services such as ActiveCampaign, and fix missing conversion sources in Google Analytics.

Read how Able CDP works in our docs

Able Customer Data Platform is easy to set up


Sign up for a free trial account


Enable Donorbox form and purchase tracking and install Able tracking code on the website. Set up webhooks to report server-side customer lifecycle events to Able.


Verify that Donorbox donations start to appear in Able.


Set up Able to send conversions to Google Analytics and ad platforms such as Facebook Ads and Google Ads.

Maximize Your Nonprofit's Impact

Track Donorbox donations and plan lifecycle events, and optimize your fundraising strategy with Able CDP's powerful integration. Sign up for a free trial and explore how Able CDP can revolutionize your organization's data-driven decision-making.

Sample Integration Scenarios
Browse our docs to see more details, setup tutorial and other related integrations.


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In this blog post, we will guide you through the process of creating a Google Analytics 4 report that displays donations based on the date of acquisition, rather than the date of payment. This approach provides valuable insights into how well your marketing efforts are performing in terms of acquiring new customers and driving conversions over time.

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Everything you need to know about conversion APIs

In the recent years ad platforms such as Facebook Ads (Meta) and Google Ads began to introduce and promote use of the conversion APIs, allowing advertisers to send more details about their conversions. This article describes how conversion APIs work, why their use is essential and how different implementations can affect their performance.

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Two Reasons Why Your Facebook Conversions API Integration Doesn't Work

Conversions missing from Facebook Ads Manager is a common issue that many Facebook advertisers are facing. In this article we try to highlight two most common yet obscure reasons why transactions may be missing from Facebook and offer ways to solve Facebook tracking and attribution.

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“A valuable insight we've got because of using Able Customer Data Platform is that display ads aren't working for us at all... we've been wasting money for years on paid display ads.

Before Able we'd be excited about every lead or email that came through, but after the last year we've determined that those don't convert at all.

And so we've been focusing on paid search, which does have return on investment.”

— Bryan Brinton, Co-Founder, Aluvii Software