Donorbox Conversion Tracking
Track sources of Donorbox donations and attribute all recurring donations and plan lifecycle events to the original source in Google Analytics 4, Google Ads, and Facebook Ads
Track sources of Donorbox donations and attribute all recurring donations and plan lifecycle events to the original source in Google Analytics 4, Google Ads, and Facebook Ads
Donorbox is a powerful fundraising platform that helps nonprofits, charities, and organizations collect and manage donations online.
Able Customer Data Platform (CDP) enhances Donorbox reporting and conversion tracking by recording sources of all Donorbox thank you pages and attributing each donation's details to the website visitor source. Able CDP integrates Donorbox with ad platforms' conversion APIs using complete customer details, solving tracking problems and allowing you to report repeat revenue, subscriptions, and lifetime donations value in Google Analytics, Facebook Ads, and Google Ads.
Able CDP uses its donor tracking data to attribute all subsequent donations and plan lifecycle events to the original source. Able CDP then sends these events to all standard integrations such as Google Analytics, Facebook Ads Conversions API, Google Ads API, and more. This allows you to leverage the reporting capabilities of the tools you're already using. Correct first-touch attribution as implemented by Able CDP enables the capture of lifetime donation value data attributed to the original campaign inside Google Analytics and other reporting platforms.
Able CDP builds a 360-degree view of each donor by tracking website visitors before they make a donation. When a visitor donates, Able records personal information such as email, phone, and website visitor identifiers used by Google Tag and Facebook Pixel. This enables Able CDP to associate each donor and their future donations and plan lifecycle events with the original source, implementing first-touch attribution and understanding which marketing activity generates donations and recurring support.
Able CDP is an advanced server-side tracking solution that combines browser tracking with server-side API integrations, connecting Donorbox thank you pages and Facebook and Google Ads click IDs with future donation events and plan lifecycle events to build a complete journey of each donor across your website and back-office tools.
Attribute all donations and plan lifecycle events to the website visitors who donate using Donorbox forms to understand the sources of donations and calculate the complete lifetime donation value. Attributed conversions are sent to reporting and conversion APIs throughout the entire donor lifecycle.
Skip complex manual set-up of the connection between Donorbox and other software in your funnel. Send donor information along with their sources to marketing automation services such as ActiveCampaign, correctly attribute revenue in ad platforms and fix missing conversion sources in Google Analytics.
Sign up for a free trial account
Enable Donorbox form and purchase tracking and install Able tracking code on the website. Set up webhooks to report server-side customer lifecycle events to Able.
Verify that Donorbox donations start to appear in Able.
Set up Able to send conversions to Google Analytics and ad platforms such as Facebook Ads and Google Ads.
Track Donorbox thank you pages, attributing each donation details to the website visitor source. Able CDP integrates Donorbox with ad platforms' conversion APIs using complete customer details, eliminating tracking problems. The unique capability of Able tracking combines in-browser tracking data with server-side Donorbox webhooks, allowing to report repeat revenue and subscriptions in ad platforms such as Facebook Ads and Google Ads, as well as report lifetime donations value in Google Analytics.
Continuously improve marketing strategy with actionable data produced by Able tracking.
Understand how your customers buy and how segments perform across campaigns even on low volume experimental conversion data when you"re still perfecting your pipeline.
Stream back-end conversion data to Google Ads and Facebook Ads Conversion APIs to facilitate ad platforms" AI/ML ad delivery optimization and to create super effective lookalike audiences in real time.
Use standard tools such as Facebook Ads, Google Analytics and your preferred BI and dashboard software to see exact performance and revenue of each channel and landing page even when sales happen weeks after the initial ad click.
Software companies, e-commerce stores and various types of digital businesses around the world are using Able CDP to fundamentally improve their marketing strategy.
“We have been looking for a tool that could help gain better insights into our marketing efforts. We tried many, but none of them worked until we found Able. The reason Able CDP works for us, is that it is simple and does not try to reinvent the wheel but rather builds on existing tools and software out there. It helps us link our 'offline' sales to our marketing efforts and have it show up in Google Analytics. It then further helps us to optimize the digital marketing efforts by sending the real conversions (sales) to the marketing platforms. We seem to have finally closed the circle of our efforts and it will help us understand better and better what works, what doesn't and how to fix it or reallocate budgets.”
