Donorbox Conversion Tracking

Track sources of Donorbox donations and attribute all recurring donations and plan lifecycle events to the original source in Google Analytics 4, Google Ads, and Facebook Ads

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Donorbox is a powerful fundraising platform that helps nonprofits, charities, and organizations collect and manage donations online.

Able Customer Data Platform (CDP) enhances Donorbox reporting and conversion tracking by recording sources of all Donorbox thank you pages and attributing each donation's details to the website visitor source. Able CDP integrates Donorbox with ad platforms' conversion APIs using complete customer details, solving tracking problems and allowing you to report repeat revenue, subscriptions, and lifetime donations value in Google Analytics, Facebook Ads, and Google Ads.

Send Donation Data To Reporting Tools

Optimize your fundraising strategy

Able CDP uses its donor tracking data to attribute all subsequent donations and plan lifecycle events to the original source. Able CDP then sends these events to all standard integrations such as Google Analytics, Facebook Ads Conversions API, Google Ads API, and more. This allows you to leverage the reporting capabilities of the tools you're already using. Correct first-touch attribution as implemented by Able CDP enables the capture of lifetime donation value data attributed to the original campaign inside Google Analytics and other reporting platforms.

Understand What Drives Donations

See which marketing campaigns lead to donations and recurring support

Able CDP builds a 360-degree view of each donor by tracking website visitors before they make a donation. When a visitor donates, Able records personal information such as email, phone, and website visitor identifiers used by Google Tag and Facebook Pixel. This enables Able CDP to associate each donor and their future donations and plan lifecycle events with the original source, implementing first-touch attribution and understanding which marketing activity generates donations and recurring support.

How does it work?

Build an entire journey of each customer from the first ad click

Able CDP is an advanced server-side tracking solution that combines browser tracking with server-side API integrations, connecting Donorbox thank you pages and Facebook and Google Ads click IDs with future donation events and plan lifecycle events to build a complete journey of each donor across your website and back-office tools.

Attribute 99% of your sales, regardless of when they happen

Attribute all donations and plan lifecycle events to the website visitors who donate using Donorbox forms to understand the sources of donations and calculate the complete lifetime donation value. Attributed conversions are sent to reporting and conversion APIs throughout the entire donor lifecycle.

Connect Donorbox with other software without coding

Skip complex manual set-up of the connection between Donorbox and other software in your funnel. Send donor information along with their sources to marketing automation services such as ActiveCampaign, correctly attribute revenue in ad platforms and fix missing conversion sources in Google Analytics.

Read how Able CDP works in our docs →

Able Customer Data Platform is easy to set up

Sign up for a free trial account

Enable Donorbox form and purchase tracking and install Able tracking code on the website. Set up webhooks to report server-side customer lifecycle events to Able.

Verify that Donorbox donations start to appear in Able.

Set up Able to send conversions to Google Analytics and ad platforms such as Facebook Ads and Google Ads.


How To Track Donorbox donations

Track Donorbox thank you pages, attributing each donation details to the website visitor source. Able CDP integrates Donorbox with ad platforms' conversion APIs using complete customer details, eliminating tracking problems. The unique capability of Able tracking combines in-browser tracking data with server-side Donorbox webhooks, allowing to report repeat revenue and subscriptions in ad platforms such as Facebook Ads and Google Ads, as well as report lifetime donations value in Google Analytics.

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Achieve results

Continuously improve marketing strategy with actionable data produced by Able tracking.

Drive sales

Understand how your customers buy and how segments perform across campaigns even on low volume experimental conversion data when you"re still perfecting your pipeline.

Boost ad ROI

Stream back-end conversion data to Google Ads and Facebook Ads Conversion APIs to facilitate ad platforms" AI/ML ad delivery optimization and to create super effective lookalike audiences in real time.

Get actionable insights

Use standard tools such as Facebook Ads, Google Analytics and your preferred BI and dashboard software to see exact performance and revenue of each channel and landing page even when sales happen weeks after the initial ad click.

Don't just take our word for it

Software companies, e-commerce stores and various types of digital businesses around the world are using Able CDP to fundamentally improve their marketing strategy.

A valuable insight we've got because of using Able Customer Data Platform is that display ads aren't working for us at all... we've been wasting money for years on paid display ads. Before Able we'd be excited about every lead or email that came through, but after the last year we've determined that those don't convert at all. And so we've been focusing on paid search, which does have return on investment.

Bryan Brinton
Bryan Brinton
CFO, Co-Founder of Aluvii