Ad Tracking and Marketing Attribution

Track revenue from ads and organic content in Stripe, CRM systems and e-commerce platforms.

Attribute even offline and recurring sales to their marketing sources, see how each ad and content piece drives revenue.

Try Able's Tracking for Free

Able CDP marketing attribution software helps to maximize results by combining revenue tracking with marketing attribution to provide insights into marketing performance and sources of revenue, helping to focus marketing efforts on ad campaigns that perform well.

Our attribution platform combines both offline and online data sources displaying full customer journeys that combine all touchpoints, helping to see precise impact of each marketing channel.

Unlock Insights From Marketing Sources

Do you know which marketing channels are driving the most revenue for your business?

With Able CDP, you can. Our marketing attribution platform provides in-depth reporting on marketing sources, helping you understand where your money is coming from.

Build custom marketing attribution dashboards and reports by connecting Able CDP marketing attribution MCP server with Claude, ChatGPT or your other favorite AI tool.

Or you can use Able’s integrations with Google Analytics 4 and BigQuery to use your favorite BI tools and automate reporting without having to worry about quality of the data and tracking setup.

Superior Conversion Tracking in Ad Platforms

Attribution tracking data in Able CDP can also be used to optimize performance and ad delivery in ad platforms.

Able uses server-side connections with payment systems, e-commerce platforms and CRMs like HubSpot and Salesforce to obtain precise sales, subscriptions and qualification events without relying on browser tracking.

Because each customer journey is tracked from the first landing page view, the ad platforms are then being sent the attribution data that includes precise click ID, ensuring all metrics are correct and ad platforms’ machine learning algorithms receive the data via server-side tracking APIs.

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Real server-side tracking

Instead of relaying conversions from browser tracking tags through a server, Able offers server-side connections with payment systems, e-commerce platforms and CRMs to obtain conversions without depending on conversion events collected in browser.

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Unparalleled attribution quality

Able uses a customer database to attribute each conversion to the original website visitor and click identifier, as well as enhanced attribution parameters, ensuring ad platforms know exactly who made the purchase and can credit conversion to the appropriate campaign.

Understand How Your Customers Buy

Whether you're managing payments through Stripe or any other e-commerce platform or CRM, our tool offers a seamless experience. With Able CDP, you get a holistic view of your revenue streams, no matter where they come from.

Our unique blend of server-side tracking combined with browser data offers unparalleled insights. By combining these two data sources, Able CDP ensures that every interaction, every click, every purchase is attributed correctly.

Be it paid or organic touchpoints, now you can see the impact of each in each customers’ journey.

Analyze detailed customer journeys to understand how individual customers convert.

Why Choose Able CDP for Ad Tracking and Marketing Attribution?

📈 Revenue Insight
Get past the limitation of Google Analytics 4 and ad platforms' reporting. Your revenue sources deserve more than just superficial observation. Able CDP brings you a deep-dive into every dollar earned in payment systems and e-commerce platforms.

🔗Seamless Integration Across Platforms
Whether you're managing payments through Stripe or any other platform, our tool offers a seamless experience. With Able CDP, you get a holistic view of your revenue streams, no matter where they come from.

💡 Maximize Results: The Power of Dual Tracking
In the privacy-first age, it's not just about tracking; it's about tracking right. Our unique blend of server-side tracking combined with browser-data offers unparalleled insights. By combining these two data giants, Able CDP ensures that every interaction, every click, every purchase is attributed correctly.

See also:
→ How Able CDP Works
→ Getting Started

Built-in integrations with the platforms you're already using

…or browse many more in our integrations catalog

Ready to supercharge your ad tracking and revenue attribution?

Start your journey to more profitable customer relationships today with Able CDP. Unleash the full potential of your first-party data and let your business thrive in the era of data-driven marketing. Try Able CDP now and experience the difference it makes!

Incredibly easy to set up

Install tracking and start sending properly attributed data into conversions API, Google Analytics and data warehouse within minutes.

Sign up for an Able CDP account

Instant setup, no credit card required.

Add lead form tracking code

Able CDP automatically recognizes forms used on the website and creates custom tracking code for your website.

Connect the platforms where conversions occur

Able gets important conversions from payment systems, e-commerce platforms and CRMs.

Use one of our integrations such as Stripe conversion tracking or send conversions from your own code using web hooks.

Access the data and get insights

Let Able send conversions to Google Analytics and ad platforms such as Facebook Conversions API and Google Ads.

Browse customer journeys individually, run revenue attribution reports or access tracking data via Google BigQuery.

Don't just take our word for it

Software companies, e-commerce stores and various types of digital businesses around the world are using Able CDP to fundamentally improve their marketing strategy.

“As the owner of Placówkowo, Poland's premier educational listing site, having detailed insights into our transactions is paramount. Able CDP's integration of Stripe with Google Analytics 4 e-commerce has been a game-changer. With their expertise, every Stripe transaction now seamlessly reflects in GA4, providing us with invaluable insights into our financial performance and user behavior. This fusion not only enhances our data clarity but also streamlines our business operations. Able CDP's responsiveness and customer-centric approach have made this integration smooth and efficient. We wholeheartedly endorse their services and appreciate their commitment to excellence.”

Łukasz Ostrowski
Owner of Placówkowo

“A valuable insight we've got because of using Able Customer Data Platform is that display ads aren't working for us at all... we've been wasting money for years on paid display ads. Before Able we'd be excited about every lead or email that came through, but after the last year we've determined that those don't convert at all. And so we've been focusing on paid search, which does have return on investment.”

Bryan Brinton
CFO, Co-Founder of Aluvii

“We have been looking for a tool that could help gain better insights into our marketing efforts. We tried many, but none of them worked until we found Able. The reason Able CDP works for us, is that it is simple and does not try to reinvent the wheel but rather builds on existing tools and software out there. It helps us link our 'offline' sales to our marketing efforts and have it show up in Google Analytics. It then further helps us to optimize the digital marketing efforts by sending the real conversions (sales) to the marketing platforms. We seem to have finally closed the circle of our efforts and it will help us understand better and better what works, what doesn't and how to fix it or reallocate budgets.”

Kjeld Schigt
Managing Director of Kalon Surf

Łukasz Ostrowski
Owner of Placówkowo

Bryan Brinton
CFO, Co-Founder of Aluvii

Kjeld Schigt
Managing Director of Kalon Surf

Secure and GDPR-friendly

Get peace of mind by choosing a provider that can process customer data regardless of where in the world they are located.

All of our data infrastructure is physically based in the UK and we are in a position to seamlessly process EU customers' data according to the European Commission adequacy decision. A Data Processing Agreement and Data Transfer Agreement are available on demand.
Able CDP is a data processor registered and regulated by the UK's Information Commissioner's Office (registration reference ZB141484).
Able follows best security practices mandated by SOC 2 framework.

Talk to us to learn more

Ad Tracking and Attribution with

Get Started With Ad Tracking and Attribution

Find out how to get started with Able CDP Ad Tracking and Attribution.

Documentation

Getting Started

Start tracking and attribution with Able in minutes by following a few simple setup steps.

Documentation

How Able CDP Works

Able combines a database, a customer data platform, visitor tracking and marketing API integrations to provide best possible experience in quickly getting marketing data needed to improve strategy and optimize ad delivery.

Documentation

Customer Journey Mapping

Able Customer Journey Mapping provides a way to understand journey of each individual customer and track steps that lead to a successful purchase.

Documentation

Revenue Tracking and Attribution

Able Customer Data platform provides a reliable and robust way to report on revenue sources and other conversions using first-touch attribution and server-side tracking data.

Documentation

Form Tracking

Setting up form tracking allows to understand sources of leads and customers, as well as attribute future purchases to lead sources.

Integration guide

Attribution Types

Able uses either built-in or external attribution to fix attribution problems when sending events to external services. This page explains the differences and algorithms used by different attribution types.

Integration guide

Segmentation rules

In Able CDP, the 'Rules' section of the dashboard is a powerful feature that enables you to manage how events are processed. By setting up rules, you can transform or filter events based on specific criteria. This documentation will guide you through the process of creating and managing rules within your Able CDP dashboard.

Integration guide

Track Custom Browser Events

Track custom browser events with JavaScript.

Integration guide

Tracking in Single-Page Applications

Able Customer Data Platform simplifies implementation of tracking in modern JavaScript applications. Able replaces multiple APIs that need to be integrated on both front-end and back-end, providing a convenient way to streamline implementation of capturing Google Analytics, Google Ads and Facebook (Meta) Ads tracking ids, associating them with leads and users and sending conversions to the respective APIs when they occur on the back-end.

Ad Tracking and Attribution in our blog

Is Browser Conversion Tracking Really Broken? 2026 Analytics Tracking Loss Evidence From Backend Data

January 12, 2026

For the past few years, the dominant narrative in digital analytics has been clear: browser-based tracking is fundamentally broken. Between ad blockers, browser privacy features, consent banners, and network conditions,...

Google Ads offline conversion tracking: how to set up

December 8, 2025

Tracking offline conversions is crucial for understanding the true return on ad spend (ROAS) from Google Ads campaigns. While Google Ads does allow uploading enhanced conversions, this method has limitations...

Stripe conversion tracking: a practical guide

September 18, 2025

Accurately track Stripe checkout conversions and attribute them to the correct sources using unique identifiers, sign-up forms, and Able CDP's comprehensive tracking solution. Set up webhook handlers, integrate with ad...

Meta's Event Quality Match Score: What Advertisers Need to Know

December 12, 2024

If you're running ads on Meta (Facebook), you've likely encountered the mysterious "Event Quality Match Score" – a metric that often leaves advertisers scratching their heads....

What is cookieless tracking and how to implement it?

April 29, 2024

Web cookies, introduced in 1995, have been a fundamental tool for tracking user behavior and maintaining online sessions. Recent legal restrictions and browser policies have challenged their use, leading to...

Tracking conversions from Stripe Pricing Tables

January 31, 2024

In today's SaaS business, understanding your customer’s journey from initial interest to final purchase is crucial. The integration of Stripe’s embeddable pricing tables on your website not only simplifies this...

How to track Stripe Payment Link conversions

November 20, 2023

Stripe Payment Links are a powerful tool for online businesses to accept payments. However, tracking them poses a problems due to checkout being hosted on Stripe servers and not available...

Navigating Marketing Analytics in a Cookieless, GDPR-Compliant World

July 23, 2023

The General Data Protection Regulation (GDPR) has transformed the way companies can track and analyze user behavior, particularly when it comes to cookie usage. Many of us are grappling with...

Primary and Secondary Conversion Actions in Google Ads

July 18, 2023

Understanding conversion actions is key to optimizing your ad campaigns. In Google Ads, these actions, which are the steps you want your customers to take, are grouped into conversion goals....

How to Create Facebook Ads Audiences Based on Customer Lifetime Value: a Step-By-Step Guide

July 15, 2023

As marketers, we all strive to target that elusive most profitable customer segments with our ad spend. This is where the concept of Customer Lifetime Value (LTV) comes into play....

How to prevent your analytics from being blocked

June 21, 2023

Modern marketers are facing challenges in capturing and analyzing user data due to ad-blockers, privacy concerns, and regulations. The data blockage from ad-blockers is often overstated and protentional data loss...

Creating a Google Analytics 4 Report for Conversions Based on Date of Acquisition

May 1, 2023

Google Analytics 4 (GA4) offers a powerful way to track and analyze user interactions on your website or app. With GA4, you can create custom reports that focus on different...

How conversions can be tracked without third-party cookies

February 26, 2023

With the ever-changing landscape of online tracking, it can be difficult to keep up with the latest developments. In this article, we explore how third-party cookies, first-party cookies, and other...

Everything you need to know about conversion APIs

October 31, 2022

In the recent years ad platforms such as Facebook Ads (Meta) and Google Ads began to introduce and promote use of the conversion APIs, allowing advertisers to send more details...

How to import offline conversions into Google Analytics 4 (GA4)

October 13, 2022

Importing offline conversions is essential for understanding customer journeys, sales sources and ROI and reporting on multiple touchpoints in many funnels. Google Analytics 4 allows to report such conversions by...

SaaS Conversion Funnel Tracking

September 29, 2022

SaaS businesses present unique set of challenges for tracking conversions in a sales funnel. This report breaks down a typical SaaS conversion funnel into common stages, highlighting common challenges on...

How to automate Google Ads Customer Match with Google Ads API and forget about manual uploads

July 15, 2022

Automating Google Ads Customer Match using Google Ads API simplifies managing Google Ads audiences and improves effectiveness of Google Ads targeting optimization. This post summarizes different ways Customer Match is...

Google Ads Customer Match November 2021 Updates

December 21, 2021

Google announced updates to Google Ads Customer Match availability and Google Ads API during the last few months. These updates aim to improve reporting that was affected by the April...

Two Reasons Why Your Facebook (Meta) Conversions API Integration Doesn't Work

August 21, 2021

Conversions missing from Facebook (Meta) Ads Manager is a common issue that many Facebook advertisers are facing. In this article we try to highlight two most common yet obscure reasons...

WBRAID and GBRAID: Google Ads Conversion Tracking Post IOS 14 (updated May 2023)

May 20, 2021

To comply with Apple App Tracking Transparency restrictions, Google had to start sending WBRAID and GBRAID parameters instead, providing anonymized way to track ad conversions. In this post we discuss...

First Click Attribution In Google Analytics 4

May 13, 2021

Google Analytics 4, also known as GA4, is a new version of Google Analytics. A major difference many website owners and web marketers notice is its sole reliance on last...

How to Track Conversions Outside of 7 Day Window

January 29, 2021

Changes to website conversions' tracking introduced in IOS 14 and WebKit browsers in 2020 affected many businesses with longer sales cycles. Luckily, their impact is limited and improved sales attribution...

Questions on Ad Tracking and Attribution

Is it better to use more frequent or less frequent conversion to optimize Ads in Meta?

December 10, 2024

When should I use less frequent events with an endless learning phase instead of more frequent ones?

Why Google Ads conversions don't match Google Analytics

April 26, 2024

Why are there differences between the number of conversions reported by Google Ads and Google Analytics? How to reconcile them?

Direct / none conversion sources in Google Analytics 4

February 28, 2024

Why is a conversion or a purchase is showing as “direct / none” in Google Analytics?

WooCommerce and WooFunnels

February 21, 2024

How does Able improve tracking and attribution in Meta / Facebook when WooCommerce and WooFunnels are used?

Why Google Analytics 4 has fewer conversions than Facebook and TikTok?

February 21, 2024

Why is amount of conversions from advertisement networks such as Facebook and Tiktok tracked with UTM tags is surprisingly low? Even though I'm running ads with UTM tags, I'm still seeing a huge discrepancy in the revenue generated. Other actions with less significance, such as people landing on the page and beginning a session, are also around 30% lower than what is reported on the ad platforms. Google Analytics 4 (GA4) and Universal Analytics (UA) have similar issues, although UA can still keep track of activity when linked to a Google Ads account, which GA4 doesn't offer.

Title: Why Some Customers Don't Have fbclid or fpb Parameters: A Brief Explanation

February 21, 2024

Why do some customers not have the fbclid or fpb parameter in Able CDP?

Sending the data of add to cart, initiate checkout etc to the advertising platform

February 21, 2024

I'm wondering if you are also sending the data of add to cart, initiate checkout etc to the advertising platforms or only sending the Purchase data?

Purchase Event Missing Some Deduplication Parameters

February 21, 2024

Purchase Event Missing Some Deduplication Parameters error appearing in Facebook Events Manager

Offline Conversion tracking with Shopify POS

February 21, 2024

We are looking with help setting up Offline Conversion tracking with our Shopify POS. We have read some of your content about being IOS 14.5+ friendly and are looking for some more information on how this could sync with Shopify, Google Ads and possibly SquareSpace?

"(not set)" dimension in Google Analytics 4 reports

February 21, 2024

Why does the "session source / medium" dimension display "(not set)" in my report?

How to report Stripe automatic payments in Google Analytics

February 21, 2024

I have a SaaS website with Stripe payment and GA4. We track a user's first purchase and manual purchases within the app. But 15-20% of our users chose autopay when the minimum balance of the internal currency is reached. And we don't see these payments in GA4. Will your service be able to send data on automatic payments to GA4? Will they be linked to a specific user? Because right now we're evaluating our advertising channels by the first payment. Although some users stay on the platform for a long time and spend many times more than the first payment.

How to add UTM parameters to Google Ads

February 21, 2024

How to add UTM parameters in Google Ads?

How Able Customer Data Platform helps track WooCommerce purchases

February 21, 2024

Will Able help track WooCommerce sales better than just having the tags installed normally?

Google Ads data-driven attribution and a CRM

February 21, 2024

Can Google Ads data-driven attribution be used with a CRM?

Get the UTM data stuff as fast and accurate as possible

February 21, 2024

How do I get the UTM data stuff as fast and accurate as possible

Can Able combine the proprietary Facebook data, such as IP, fbclid, and browser ID, with the fields filled out in the custom forms?

February 21, 2024

My clients use custom forms (such as Omeda Forms and Jotform) that are very extensive. Can Able combine the proprietary Facebook data, such as IP, fbclid, and browser ID, with the fields they fill out in the custom forms?

Attributing sales for Facebook Ads with ClickFunnels

February 21, 2024

We're having issues attributing sales for our Facebook Ads with ClickFunnels. Does your software work with ClickFunnels and can we use it?

Talk to us to learn more