Add conversion values to Facebook Ads reports, use performance-based automatic targeting and optimization capabilities to engage your audience and gain deep insights into ad conversions with Able Customer Data Platform
Facebook Conversions API (formerly known as the “server-side pixel”, also known as the “CAPI”) allows to create custom actions and events and pass them directly from a site’s servers into Facebook for attribution. But using only Facebook CAPI is difficult to track conversions reliably: it's not uncommon to see inaccurate statistics - higher or lower click numbers in Facebook Ad manager than in Google Analytics or duplicates in Shopify Analitycs. Inaccurate data and unreliable attribution do not only increase Facebook advertising costs and not get a positive ROI from Facebook Ads, but finally slow down business growth.
Facebook Conversions API integration combined with Able CDP tracking and attribution provides powerful tools to understand how your ad spending drives sales and purchases.
Facebook restricted length of attribution window for the reporting purposes. However, late conversions can still be used to optimize ad delivery. Able attributes purchases that happen in any place of your funnel, even offline in a CRM or Stripe, and sends full conversion details to a Facebook Pixel or Offline Event Set: original Facebook click id, Facebook browser identifier and customer personal data if you choose to. A lookalike audience can then be set up to use these conversions and their values to refine audience targeting.
Report on currently missing conversions that happen after browser analytics and tracking cookies expire or on different devices. Able offers built-in tracking to capture Facebook ad click and browser ids, associate them with customer details, store them in its customer data platform. Able Customer Data Platform then attributes conversions to these customers sources and sends conversions with complete match parameters to Facebook Pixel of Offline Event Set using Facebook Conversions API.
Able Customer Data Platform captures complete journey of each customer, allowing to understand how your customers buy and how segments perform across campaigns even on low volume experimental conversion data while you're still perfecting your pipeline. In addition to providing a built-in user interface to research individual customers' journeys, Able integrates with analytics platforms that don't have a 7-day conversion window limitation such as Google Analytics, allowing to understand and report performance of the campaigns.
Able is a low-cost solution that combines browser tracking with server-side API integrations, linking website activity and Facebook Ads click IDs with server-side sales to build a complete journey of each customer across website and back-office tools.
This allows to attribute 99% of sales to the correct ad click, as well as see full website journey of each individual customer from Facebook Ads and obtain data to inform strategy.
All of this without coding and complex manual set-up of the connection between Facebook Conversions API and other software. Able CDP already knows how to track Facebook Ads click IDs, associate sign ups with them, attribute conversions happening elsewhere and send them back to Facebook Ads Conversions API to facilitate platform's AI/ML ad delivery optimization.
Sign up for a free trial account
Install Able CDP tracking code on the website
Connect Able to your CRM, payment system or send custom conversions using its REST API
Connect Facebook Ads Conversions API to allow Able to send conversions attributed to the original ad clicks to a Facebook Pixel or Offline Event Set.
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“A valuable insight we've got because of using Able Customer Data Platform is that display ads aren't working for us at all... we've been wasting money for years on paid display ads.
Before Able we'd be excited about every lead or email that came through, but after the last year we've determined that those don't convert at all.
And so we've been focusing on paid search, which does have return on investment.”
Bryan Brinton, Co-Founder, Aluvii Software