Facebook Conversions API Integration

Add conversion values to Facebook Ads reports, use performance-based automatic targeting and optimization capabilities to engage your audience and gain deep insights into ad conversions with Able Customer Data Platform

Facebook Conversions API (formerly known as the “server-side pixel”, also known as the “CAPI”) allows to create custom actions and events and pass them directly from a site’s servers into Facebook for attribution. But using only Facebook CAPI is difficult to track conversions reliably: it's not uncommon to see inaccurate statistics - higher or lower click numbers in Facebook Ad manager than in Google Analytics or duplicates in Shopify Analitycs. Inaccurate data and unreliable attribution do not only increase Facebook advertising costs and not get a positive ROI from Facebook Ads, but finally slow down business growth.

Facebook Conversions API integration combined with Able CDP tracking and attribution provides powerful tools to understand how your ad spending drives sales and purchases.

True Back-End Attribution

Optimize audiences with conversions outside the 7-day conversion window

Facebook restricted length of attribution window for the reporting purposes. However, late conversions can still be used to optimize ad delivery. Able attributes purchases that happen in any place of your funnel, even offline in a CRM or Stripe, and sends full conversion details to a Facebook Pixel or Offline Event Set: original Facebook click id, Facebook browser identifier and customer personal data if you choose to. A lookalike audience can then be set up to use these conversions and their values to refine audience targeting.

True Back-End Attribution

High-performing Facebook Ads Campaigns With First-Party Data

Combine first-party tracking with Facebook Conversions API (FB CAPI) integration

Report on currently missing conversions that happen after browser analytics and tracking cookies expire or on different devices. Able offers built-in tracking to capture Facebook ad click and browser ids, associate them with customer details, store them in its customer data platform. Able Customer Data Platform then attributes conversions to these customers sources and sends conversions with complete match parameters to Facebook Pixel of Offline Event Set using Facebook Conversions API.

High-performing Facebook Ads Campaigns With First-Party Data

Understand What Drives Sales

Map customer journey to each purchase

Able Customer Data Platform captures complete journey of each customer, allowing to understand how your customers buy and how segments perform across campaigns even on low volume experimental conversion data while you're still perfecting your pipeline. In addition to providing a built-in user interface to research individual customers' journeys, Able integrates with analytics platforms that don't have a 7-day conversion window limitation such as Google Analytics, allowing to understand and report performance of the campaigns.

Understand What Drives Sales

How does it work

Build an entire journey of each customer from first Facebook Ads click

Attribute 99% of your sales

Connect Facebook Conversions API with other software without coding

Able is a low-cost solution that combines browser tracking with server-side API integrations, linking website activity and Facebook Ads click IDs with server-side sales to build a complete journey of each customer across website and back-office tools.

This allows to attribute 99% of sales to the correct ad click, as well as see full website journey of each individual customer from Facebook Ads and obtain data to inform strategy.

All of this without coding and complex manual set-up of the connection between Facebook Conversions API and other software. Able CDP already knows how to track Facebook Ads click IDs, associate sign ups with them, attribute conversions happening elsewhere and send them back to Facebook Ads Conversions API to facilitate platform's AI/ML ad delivery optimization.

Able Customer Data Platform is easy to set up

1

Sign up for a free trial account

3

Connect Able to your CRM, payment system or send custom conversions using its REST API

4

Connect Facebook Ads Conversions API to allow Able to send conversions attributed to the original ad clicks to a Facebook Pixel or Offline Event Set.

Start a proper attribution with Facebook Conversions API and Able Customer Data Platform integration in 5 minutes
Sample Integration Scenarios

Resources

How to Track Conversions Outside of 7 Day Window

Changes to website conversions' tracking introduced in IOS 14 and WebKit browsers in 2020 affected many businesses with longer sales cycles. Luckily, their impact is limited and improved sales attribution allows to keep reporting sources of sales correctly in most cases, even when conversions happen weeks or months after the initial website visit.

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Two Reasons Why Your Facebook Conversions API Integration Doesn't Work

Conversions missing from Facebook Ads Manager is a common issue that many Facebook advertisers are facing. In this article we try to highlight two most common yet obscure reasons why transactions may be missing from Facebook and offer ways to solve Facebook tracking and attribution.

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How to Send Purchases to Facebook Conversions API

Attributing conversions to Facebook Ads is a common task, however doing it with sufficient precision is hard.

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“A valuable insight we've got because of using Able Customer Data Platform is that display ads aren't working for us at all... we've been wasting money for years on paid display ads.

Before Able we'd be excited about every lead or email that came through, but after the last year we've determined that those don't convert at all.

And so we've been focusing on paid search, which does have return on investment.”

Bryan Brinton, Co-Founder, Aluvii Software