ActiveCampaign is an all-in-one email marketing software that combines email marketing and CRM process automation. But the built-in ActiveCampaign integrations have limited functionality and do not provide sufficient capabilities for building and tracking complex marketing funnels. The start-level subscription plan does not include some essential integrations like Shopify or WooCommerce. The marketing attribution reports are only available to Professional/Enterprise plans subscribers.
ActiveCampaign integration combined with Able tracking and attribution provides powerful tools to improve email marketing automation and understand how your email marketing campaigns drive sales and purchases.
Use Able Customer Data Platform attribution to add campaign source, referrer and landing page URL to each ActiveCampaign Contact even with third-party lead forms. Additional attribution details help to understand sources of paying customers and use granular automations depending on campaign source or landing page URL.
Able CDP ActiveCampaign Events API integration sends events that happen in third-party services (for example, Stripe Invoice Payments or WooCommerce Purchases) to ActiveCampaign, allowing to use them for ActiveCampaign automation and segmentation. Use the improved automation to set up upsell and cross-sell processes and highly personalized messaging campaigns.
Able is a low-cost solution that combines browser tracking with server-side API integrations, linking website activity and ads click IDs with server-side sales to build a complete journey of each customer across website and back-office tools.
Able tracks customers and attributes events throughout the entire funnel and sends attribution source and events to ActiveCampaign allowing to analyze customer sources and build advanced automations within ActiveCampaign.
Data tracked by Able or collected from third-party services sent directly into ActiveCampaign, improving built-in segmentation in marketing automation.
Sign up for a free trial account.
Install Able tracking code on the website.
Connect Able to track lead forms, get conversions from a CRM or a payments provider or send custom conversions using its REST API.
Able sends custom events to ActiveCampaign, allowing to synchronize customer events that happen in third-party services such as Stripe into ActiveCampaign. Able CDP ActiveCampaign Events API integration sends any events that happen in third-party services (for example, Stripe Invoice Payments or WooCommerce Purchases) to ActiveCampaign, allowing to use them for ActiveCampaign automations and segmentation.
Learn more →
Able sends attributed leads to ActiveCampaign as contacts, allowing to quickly integrate any website form with ActiveCampaign API. Able CDP ActiveCampaign API integration simplifies adding and updating contacts in ActiveCampaign by providing an interface, linking Able CDP form tracking with server-side ActiveCampaign API.
Learn more →
“A valuable insight we've got because of using Able Customer Data Platform is that display ads aren't working for us at all... we've been wasting money for years on paid display ads.
Before Able we'd be excited about every lead or email that came through, but after the last year we've determined that those don't convert at all.
And so we've been focusing on paid search, which does have return on investment.”
— Bryan Brinton, Co-Founder, Aluvii Software