Thrivecart Conversion Tracking And Attribution – How To Set Up

Track page views on checkout pages

To track visitor sources on your Thrivecart checkout pages, add the Able CDP tracking code to the "All Pages" script section:

1. In your Thrivecart dashboard, navigate to your product's settings.
2. Go to the Checkout tab and scroll down to the Tracking section (see Thrivecart documentation for details).
3. In the Header/Tracking Code area, select the All Pages option.
4. Paste your Able CDP tracking code, which you can find in the Get Code section of your Able Dashboard.
5. Save the changes.

This ensures that Able CDP records the visitor's source and journey on all checkout pages, including the main checkout page, upsell pages, and the success page.

Track purchases

To track completed purchases and send order details to Able CDP, add a purchase tracking script to the success page:

1. In the same Tracking section of your Thrivecart product settings, select the Main Product/Bump Offer Success option.
2. Paste the following code (Note: %%FUNNEL_MARK%% must be replaced with the Able CDP identifier of your funnel, which you can find on the Get Code page of the Able Dashboard):

<script src="https://app.ablecdp.com/ue.js"></script>
<script>
window.addEventListener('DOMContentLoaded', function () {
  uipe('init', '%%FUNNEL_MARK%%');
  uipe('track', 'Purchase', {
    keys: { email: _thrive_order.customer.email },
    lead: { firstName: _thrive_order.customer.name },
    order_id: _thrive_order.order.id,
    deal_value: _thrive_order.order.total / 100,
    deal_currency: _thrive_order.order.currency
  });
});
</script>

3. Save the changes.

This code fires on the success page after a purchase is completed. It uses Thrivecart's built-in _thrive_order object to capture the customer's email, name, order ID, total, and currency, and sends them to Able CDP as a Purchase event.

Next Steps

After Thrivecart purchases begin to appear in Able CDP under Customers — Purchases tab, set up one or a few of the supported outbound Purchase conversion integrations listed below. If you're currently sending Purchase events to the same service using another integration or tracking code, it's recommended to disable sending Purchase conversions with it and only send Purchase conversions using Able CDP Conversions API integration to prevent duplicates.