Docs / Integration Tutorials /  


Privy Conversion Tracking And Attribution – How To Set Up

Track Leads captured using Privy forms and attribute future purchases to their sources.


Track Privy Lead Forms

Able supports tracking of Leads captured using Privy forms.

It allows Able CDP to record customer details early in the funnel and attribute future purchase conversions, sending them to Google AnalyticsGoogle Ads and Facebook Ads. This allows to use ad platforms and Google Analytics native reports to report on lead and purchase conversions, as well as to drastically improve audience optimization by letting ad platforms know what leads have converted into paying customers.

Add Able Tracking Code to Privy

To allow Able CDP to track Privy forms, insert the following tracking code to Business Information - Business Settings - Customisations - Conversion Pixels in Privy:

(function() {
var el = document.createElement('script');
el.src = '';
el.async = 'true';
el.addEventListener('load', function() {
uipe('init', '%%FUNNEL_MARK%%');
uipe('track', 'Lead', {
keys: { email: '{{ }}' },
lead: { firstName: "{{ contact.first_name }}", lastName: "{{ contact.last_name }}", couponCode: "{{ signup.coupon_code }}" },

Where %%FUNNEL_MARK%% is the unique identifier of the funnel.

New leads will start appearing in the Customers tab immediately once the code installed.

Privy conversion tracking is commonly used with

This page has been written by the Able CDP Customer Success Team, formed of digital marketing practitioners and seasoned marketing data experts.
If you have any questions or suggestions, please contact us using the contact form.