Kajabi Conversion Tracking And Attribution – How To Set Up
Contents
Overview
This guide explains how to integrate Kajabi with Able CDP to track conversions and attribute purchases to their original sources. The integration enables comprehensive tracking of your Kajabi sales funnel, from initial lead capture through recurring revenue.
What This Integration Does
The Kajabi-Able CDP integration provides:
- Lead Form Tracking: Automatically captures visitor details entered in Kajabi forms
- Purchase Attribution: Links completed purchase conversions back to the original visitor and traffic source tracked by Able
- Cross-Platform Conversion Tracking: Sends purchase data to Google Analytics and advertising platforms like Google Ads and Meta
- Recurring Revenue Tracking: Monitors subscription payments and recurring transactions
- Detailed Purchase Data: Captures complete invoice information including line items where supported
How It Works
Able CDP tracks visitors throughout your website and sales funnel. When visitors complete actions in Kajabi (such as filling forms or making purchases), webhooks send this data back to Able, which then attributes these conversions to the original visitor and their traffic source. This creates a complete picture of your customer journey from first touch to purchase conversion and beyond.
The following conversion events are supported:
- InitiateCheckout. Tracked in browser when a checkout is initiated. Associates browser visitor with the customer details for attributing future purchase events.
- Purchase. Generated when either a purchase.created webhook received or a payment.succeeded webhook received for single purchases.
- Data includes: Customer info, transaction details, deal value, currency, item details, coupon codes
- Subscribe. Generated on purchase.created webhook for subscription offers (only if subscription created within last 24 hours). Data includes: Same as purchase but with subscription-specific IDs and timestamps
- RecurringSubscriptionPayment. Generated when a payment.succeeded webhook received for subscription payments. Data includes: Payment transaction details for recurring subscription charges
By default, Purchase and other events are created for zero-value purchases at the start of free trial. This behavior can be modified by creating a custom role to ignore 'free' events.
Track Kajabi Purchases
Able tracks Kajabi lead forms as well as purchases by receiving web hooks from Kajabi and attributing purchases to the original visitor tracked by Able, allowing to send purchase conversions to Google Analytics and ad platforms such as Google Ads.
Add tracking code to your Kajabi website
The tracking code from Get Code page in Able Dashboard must be added to both website pages (if you're using Kajabi as a CMS) and Kajabi checkout pages. In Kajabi, this is done separately. More details are available in the Kajabi help:
Switch Kajabi Form Tracking On
In Able Dashboard, press "Add Service Integration" and select "Kajabi".
Enable Kajabi dynamic form tracking to start tracking customer details entered in Kajabi forms.
Send Completed Kajabi Purchases to Able
To set up sending of completed purchases from Kajabi to Able, add the following Purchase Webhook URL in Kajabi settings under Settings - Checkout:
https://7ibt78j0ja.execute-api.eu-west-2.amazonaws.com/Prod/kajabi-webhook/%%FUNNEL_MARK%%
where %%FUNNEL_MARK%% - unique identifier of your funnel.
Able will now receive webhooks from Kajabi, automatically attributing Purchases to Visitors by customer emails and phones and sending Purchase conversions with detailed Invoice Lines where supported.
Tracking Recurring Revenue
If you'd like Able to track Kajabi subscriptions and recurring payments, in addition to the completed checkouts, install a Payment Succeeded webhook as well. To set up a Payment Succeeded Webhook:
- From your Kajabi Dashboard, navigate to 'Settings'.
- In Settings, click 'Third Party Integrations and Webhooks'.
- Select the 'Webhooks' tab.
- Click '+Create Webhook'.
- In '+Create Webhook', select the 'Payment Succeeded' event.
- In the 'Endpoint URL' tab, enter https://7ibt78j0ja.execute-api.eu-west-2.amazonaws.com/Prod/kajabi-webhook/%%FUNNEL_MARK%%, where %%FUNNEL_MARK%% - unique identifier of your funnel.
- Click 'Add Webhook' to finish setting up the Payment Succeeded Webhook.
If Purchases are tracked by Able CDP, but the customer source is missing
Able associates Kajabi customer details with the website visitor by tracking an InitiateCheckout event that contains checkout details. If Able Customer history doesn't contain InitiateCheckout events, please verify that the visitor tracking code generated using the 'Code' tab in the Able CDP dashboard is displayed on pages with Kajabi order forms as well as throughout the rest of the website.