Docs / Integration Tutorials /  


Hubspot Conversion Tracking And Attribution – How To Set Up

Track leads captured using HubSpot Forms and attribute future conversions to them. Import HubSpot Deal conversions.


Track Hubspot Forms

Able supports tracking of Leads captured using HubSpot Forms.

Tracking HubSpot leads allows to supplement HubSpot built-in reports and send purchase conversion to Google AnalyticsGoogle Ads and Facebook Ads, allowing to use their native reports to report on lead and purchase conversions, as well as to drastically improve audience optimization by letting ad platforms know what leads have converted into paying customers.

Edit HubSpot Form Embed Code

To start tracking form submissions, HubSpot form embed code should be extended. For example, replace:

  portalId: "123456",
  formId: "4afa4b6f-42c5-40b0-ae4c-0d10fc2a011a"


  portalId: "123456",
  formId: "4afa4b6f-42c5-40b0-ae4c-0d10fc2a011a",
  onFormSubmit: function($form) {
   uipe('track', 'Lead', {
    keys: {
     email: $form.find('input[name="email"]').val(),
    lead: {
          firstName: $form.find('input[name="firstname"]').val(),
     lastName: $form.find('input[name="lastname"]').val(),
     company: $form.find('input[name="company"]').val(),

The page with a form should have the Able CDP tracking code, available in the 'Get Code' section of the Able Dashboard, installed as well.

Watch our video tutorial explaining how to track Hubspot Form Submissions and send them to Google Analytics using Google Global Site Tag, as well as to Able.

Track HubSpot Deal Conversions

Able receives HubSpot Deal conversions, attributing them to source leads and website visitors.

Connect your HubSpot instance to Able.

In Able Dashboard, press "Add Service Integration" and select "Hubspot".

Select the stages of Deal conversions that should be processed.

In Able Dashboard, press "Add Service Integration" and select "Hubspot".

Able maps Hubspot stage transitions to conversion events accordingly to the configured settings. For example:

  • Event Type – Purchase
  • Pipeline – Sales Pipeline
  • Stage – Closed Won

Hubspot conversion tracking is commonly used with

This page has been written by the Able CDP Customer Success Team, formed of digital marketing practitioners and seasoned marketing data experts.
If you have any questions or suggestions, please contact us using the contact form.