Snapchat Conversion Tracking And Attribution – How To Set Up
Send attributed conversions to Snapchat server-side
Contents
Send conversions to Snapchat API
Send attribute conversions (including Snapchat Click ID and Snapchat Pixel ID) to Snapchat API.
Create Snapchat access token and save it in Able
In Able Dashboard, press "Add Service Integration" and select "Snapchat".
- Log in to Ads Manager . Then click the menu in the top corner and select Business Details.
- Once on this page, under the OAuth Apps section, you will now see a new section called the Conversions API Tokens. Here you can click on the Generate Token button to generate a new token. Please note that you must be a Organization Admin to view this section of the page.
- You can then copy the token and enter it below. Enter the token in the 'Access Token' field, leaving 'Refresh Token' empty. Enter any name that you'd like to use to refer to this token.
Enable sending of conversions to Snapchat API
In Able Dashboard, press "Add Service Integration" and select "Snapchat".
Select an event to send to Snapchat and specify a destination Pixel ID (as shown in Snapchat Events Manager - Event sources).
This page has been written by the Able CDP Customer Success Team, formed of digital marketing practitioners and seasoned marketing data experts.If you have any questions or suggestions, please contact us using the contact form.