Accurate Attribution Without Relying on Cookies

Track conversions and attribute revenue using first-party data and server-side connections instead of third-party cookies.

Get reliable marketing data that works regardless of browser privacy settings, ad blockers, or cookie consent.

Try Cookieless Tracking for Free

Tracking cookies are getting limited. For marketers who depend on cookie-based attribution, this means blind spots in conversion data, broken ad optimization, and wasted budget on campaigns that can't be measured.

Able CDP takes a fundamentally different approach. Instead of trying to extend the life of cookies or work around browser restrictions, Able builds attribution on first-party data captured at the moment of interaction and server-side connections with payment systems and ad platforms. The result is accurate, privacy-compliant tracking that doesn't depend on cookies at all.

How Able's Cookieless Tracking Works

1. Capture first-party data at the source. When a visitor lands on your site, the page has the UTM parameters, ad click IDs, and landing page URL but they aren't used for tracking just yet.

2. Build identity from consented interactions. When a visitor fills out a form, signs up, or makes a purchase, Able associates the landing page parameters with the email or phone number they provided. This data is stored server-side in a persistent database—not in a browser cookie that can expire or be blocked. No guesswork, no fingerprinting—just real customer identity from real interactions.

3. Track conversions server-side. Able connects directly with Stripe, CRMs, and e-commerce platforms via server-to-server integrations to capture purchases, subscriptions, and qualification events. These conversions are tracked without any browser-side code, so ad blockers and cookie restrictions have zero impact.

4. Send attributed conversions to ad platforms. Each conversion is matched back to the original click ID and sent to Facebook Conversions API, Google Ads API, and other platforms via server-side tracking. Ad platforms receive accurate attribution data for campaign optimization—without ever depending on a cookie.

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Real server-side tracking

Instead of relaying conversions from browser tracking tags through a server, Able offers server-side connections with payment systems, e-commerce platforms and CRMs to obtain conversions without depending on conversion events collected in browser.

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Unparalleled attribution quality

Able uses a customer database to attribute each conversion to the original website visitor and click identifier, as well as enhanced attribution parameters, ensuring ad platforms know exactly who made the purchase and can credit conversion to the appropriate campaign.

Why Not Device Fingerprinting?

Some tracking solutions replace cookies with device fingerprinting—using browser characteristics, IP addresses, and screen resolution to identify visitors. While this may seem like a practical alternative, it creates more problems than it solves.

Fingerprinting is unreliable: browsers actively randomize fingerprint signals, and shared networks or VPNs produce false matches. It's also a legal liability—GDPR and ePrivacy regulations treat fingerprinting as a tracking technology that requires the same consent as cookies, and regulators are increasingly enforcing against it.

Able CDP avoids fingerprinting entirely. Instead, Able uses consented first-party data—the email address, phone number, or account details that customers voluntarily provide when they sign up, submit a form, or make a purchase. Combined with server-side conversion data from payment systems and CRMs, this approach delivers attribution that is both more accurate and fully privacy-compliant.

How Does Able Differ from sGTM and CAPI Gateway?

Server-side Google Tag Manager and Meta CAPI Gateway implement 'server-side tagging', but their data collection still relies on tracking code running in the user's browser. Event data is sent to a server container that executes tracking tags—hence 'server-side tagging'. If the browser blocks cookies or the user doesn't consent, sGTM and CAPI Gateway lose that data just like client-side pixels do.

Able CDP works differently. Able uses true server-to-server communication to receive conversion data directly from your payment system, e-commerce platform, or CRM. Conversions like purchases and subscriptions are captured on the server side, independent of what happens in the browser. There's no dependency on cookies, consent banners, or browser-side tracking for conversion data.

This means Able can attribute conversions that sGTM simply cannot: recurring subscription payments, offline sales recorded in a CRM, and purchases made days or weeks after the original ad click—all without any browser involvement.

Why Choose Able CDP for Cookieless Tracking?

⏳ Unlimited Attribution Window
Cookie-based attribution expires when the cookie does—typically 7 days in Safari. Able's server-side customer database has no expiration. Attribute recurring purchases, subscription renewals, and upsells back to the original marketing source, no matter how much time has passed.

🔒 GDPR and Privacy Compliant
Able doesn't use gray-area identification methods like device fingerprinting. Attribution is built on consented first-party data—the information customers provide when they interact with your business. No cookie banners needed for server-side conversion tracking.

🛡️ Ad Blocker Resilient
Because conversions are tracked server-side through direct integrations with payment systems and CRMs, ad blockers and browser privacy features have no impact on conversion data. Your attribution data stays complete.

📈 Higher Attribution Rates
By combining first-party identity data with server-side conversion tracking, Able consistently delivers attribution rates that far exceed cookie-dependent solutions—giving ad platforms the data they need for accurate reporting and campaign optimization.

See also:
→ How Able CDP Works
→ Getting Started

Cookieless attribution with your existing platforms

…or browse many more in our integrations catalog

Ready to move beyond cookie-dependent tracking?

Stop losing conversions to cookie expiration, ad blockers, and browser privacy restrictions. Able CDP gives you accurate attribution built on first-party data and server-side connections—no cookies required. Start tracking what actually matters.

Incredibly easy to set up

Install tracking and start sending properly attributed data into conversions API, Google Analytics and data warehouse within minutes.

Sign up for an Able CDP account

Instant setup, no credit card required.

Add lead form tracking code

Able CDP automatically recognizes forms used on the website and creates custom tracking code for your website.

Connect the platforms where conversions occur

Able gets important conversions from payment systems, e-commerce platforms and CRMs.

Use one of our integrations such as Stripe conversion tracking or send conversions from your own code using web hooks.

Access the data and get insights

Let Able send conversions to Google Analytics and ad platforms such as Facebook Conversions API and Google Ads.

Browse customer journeys individually, run revenue attribution reports or access tracking data via Google BigQuery.

Don't just take our word for it

Software companies, e-commerce stores and various types of digital businesses around the world are using Able CDP to fundamentally improve their marketing strategy.

“We have been looking for a tool that could help gain better insights into our marketing efforts. We tried many, but none of them worked until we found Able. The reason Able CDP works for us, is that it is simple and does not try to reinvent the wheel but rather builds on existing tools and software out there. It helps us link our 'offline' sales to our marketing efforts and have it show up in Google Analytics. It then further helps us to optimize the digital marketing efforts by sending the real conversions (sales) to the marketing platforms. We seem to have finally closed the circle of our efforts and it will help us understand better and better what works, what doesn't and how to fix it or reallocate budgets.”

Kjeld Schigt
Managing Director of Kalon Surf

“As the owner of Placówkowo, Poland's premier educational listing site, having detailed insights into our transactions is paramount. Able CDP's integration of Stripe with Google Analytics 4 e-commerce has been a game-changer. With their expertise, every Stripe transaction now seamlessly reflects in GA4, providing us with invaluable insights into our financial performance and user behavior. This fusion not only enhances our data clarity but also streamlines our business operations. Able CDP's responsiveness and customer-centric approach have made this integration smooth and efficient. We wholeheartedly endorse their services and appreciate their commitment to excellence.”

Łukasz Ostrowski
Owner of Placówkowo

“A valuable insight we've got because of using Able Customer Data Platform is that display ads aren't working for us at all... we've been wasting money for years on paid display ads. Before Able we'd be excited about every lead or email that came through, but after the last year we've determined that those don't convert at all. And so we've been focusing on paid search, which does have return on investment.”

Bryan Brinton
CFO, Co-Founder of Aluvii

Kjeld Schigt
Managing Director of Kalon Surf

Łukasz Ostrowski
Owner of Placówkowo

Bryan Brinton
CFO, Co-Founder of Aluvii

Secure and GDPR-friendly

Get peace of mind by choosing a provider that can process customer data regardless of where in the world they are located.

All of our data infrastructure is physically based in the UK and we are in a position to seamlessly process EU customers' data according to the European Commission adequacy decision. A Data Processing Agreement and Data Transfer Agreement are available on demand.
Able CDP is a data processor registered and regulated by the UK's Information Commissioner's Office (registration reference ZB141484).
Able follows best security practices mandated by SOC 2 framework.

Talk to us to learn more

Cookieless Tracking in our blog

What is cookieless tracking and how to implement it?

April 29, 2024

Web cookies, introduced in 1995, have been a fundamental tool for tracking user behavior and maintaining online sessions. Recent legal restrictions and browser policies have challenged their use, leading to...

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