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Paycall Conversion Tracking And Attribution – How To Set Up

Track call sources and caller phone numbers via Paycall.


Track calls with Paycall

Able can be used to track sources of calls from the website using Paycall. It allows to incorporate calls into tracked customer journeys, send them as conversions to supported ad platforms, as well as attribute future revenue to the sources of the calls when a CRM deal with matching phone number is closed won.

Add webhook to Paycall settings

Once Google Analytics is set up in PayCall, add the following webhook in the PayCall settings:


Method: POST (JSON)

(Where %%FUNNEL_MARK%% – is a unique funnel identifier.)

Paycall conversion tracking is commonly used with

This page has been written by the Able CDP Customer Success Team, formed of digital marketing practitioners and seasoned marketing data experts.
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