Stripe Conversion Tracking And Attribution – How To Set Up
Contents
- Track Stripe Subscriptions, Billing or Invoicing funnels
- Track legacy Stripe integrations
- Track Stripe Payment Links
Overview
Automatically track and attribute all Stripe payments to their original marketing sources, gaining complete visibility into which campaigns and channels are driving actual revenue. By connecting Able CDP to Stripe via webhooks, you can capture every payment, subscription event, and refund with full attribution data, ensuring no conversions go untracked regardless of how customers complete their purchases.
Traditional analytics often miss the connection between marketing activities and actual payments because transactions happen server-side in Stripe, separate from website tracking. Able CDP links customer payment data with their original visitor journey, enabling precise conversion tracking for all types of Stripe implementations.
The conversion tracking works by associating customer details (email, phone) collected during sign-up or checkout with their original visitor identity and marketing source, as well as by tracking Stripe payment links, associating each payment link checkout with the website visitor. When payments occur in Stripe, webhooks automatically send conversion data to Able CDP, which then attributes the revenue to the correct marketing touchpoints.
This integration supports multiple Stripe scenarios to match your business model:
- Subscription and billing funnels – Track recurring payments, upgrades, downgrades, and cancellations for SaaS and subscription businesses
- One-time payments – Monitor purchases from Payment Intents, Charges API, and custom checkout flows
- Payment Links – Attribute conversions from Stripe-hosted payment pages back to your marketing campaigns
- Legacy integrations – Support older Stripe implementations and third-party billing providers
Once configured, you'll gain complete revenue attribution that allows you to:
- Measure true ROI – See exactly which marketing campaigns and channels generate actual revenue, not just leads or sign-ups
- Optimize ad performance – Send precise conversion data to Facebook (Meta) Ads, Google Ads, and TikTok for better campaign optimization
- Track customer lifecycle – Monitor the complete journey from initial visit through subscription changes and renewals
- Eliminate tracking gaps – Capture server-side conversions that traditional analytics miss
The setup involves configuring Stripe webhooks to send payment events to Able CDP, which then automatically handles attribution and forwards conversion data to your connected advertising platforms with complete source attribution.
Track Stripe Subscriptions, Billing or Invoicing funnels
Able CDP records source of each visitor when they become leads or sign-up, associating the customer details with the visitor identity. It also adds unique identifiers to each initiated checkout using Stripe Payment Link or Payment Table. This allows to tracking and attribute all payments and subscription lifecycle events in Stripe to the original visitor sources entirely server-side, relying on server-side webhooks sent by Stripe, as well as send precise click id parameter to the supported ad platform integrations such as Facebook Conversions API, Google Ads API and TikTok Events API.
Able Customer Data Platform invoice tracking supports modern Stripe integrations that use Stripe Subscriptions, Billing or Invoicing.
To send Purchases and other subscription lifecycle events from Stripe to Able:
- Open Stripe Webhook Dashboard
- Add Webhook Endpoint https://app.ablecdp.com/api/properties/%%PROPERTY_ID%%/webhooks/stripe (where %%PROPERTY_ID%% is the id of your Able CDP Funnel) and enable the following events: invoice.paid, checkout.session.completed, customer.subscription.deleted, charge.refunded
Able CDP will now receive webhooks from Stripe, automatically attributing Purchases by customer emails and phones and sending Purchase conversions with detailed Invoice Lines where supported.
Read more about how to track SaaS conversion funnels on our website.
Track legacy Stripe integrations
In addition to tracking Stripe invoice payments, Able supports tracking of Stripe one-off payments processed by Payment Intent integration or Charge API Stripe integration. This type of Stripe payment processing is often used by third-party checkout products and some third-party billing providers such as Chargebee. They're also sometimes used by custom-built integrations in order to save Stripe commission on Billing or Invoicing products.
To prevent duplication, events for Payment Intents or Charges should only be enabled if your Stripe account isn't using one of the modern Stripe APIs that generate invoices.
To send Purchase events from Stripe to Able:
- Open Stripe Webhook Dashboard
- Add Webhook Endpoint https://app.ablecdp.com/api/properties/%%PROPERTY_ID%%/webhooks/stripe (where %%PROPERTY_ID%% is the id of your Able CDP Funnel) and enable the 'payment_intent.succeeded' event or 'charge.succeeded' event, depending on the payment flow used. See Migrating to the Payment Intents API and Charges API on Stripe website for details
Able CDP will now receive webhooks from Stripe, automatically attributing Purchases by customer emails and phones and sending Purchase conversions with payment amounts.
Paying using payment intents is often used by products that handle order process internally and use Stripe to offer checkout functionality. It's recommended to integrate these checkout events directly with Able when possible. See, for example, how to track WooCommerce Purchases.
Please contact Able Customer Data Platform support for more information or if your Stripe integration scenario isn't described on this page.
Track Stripe Payment Links
Able CDP supports tracking of sources of the payments that are made using Stripe payment links. It records source of each visitor leaving website clicking on the payment link, associating the Stripe checkout session with the visitor identity. This allows to attribute all payment made by the users who complete the payment via a payment link to the original visitor sources, as well as send precise click id parameter to the supported ad platform integrations such as Facebook Conversions API, Google Ads API and TikTok Events API.
Enable payment link tracking
In Able Dashboard, press "Add Service Integration" and select "Stripe".
This will extend the tracking code to add (or record existing) client reference parameter in all Stripe payment links on your website, allowing Able to infer which visitor clicked each payment link.
Add Webhooks to Stripe
To send Purchases and other subscription lifecycle events from Stripe to Able:
- Open Stripe Webhook Dashboard
- Add Webhook Endpoint https://app.ablecdp.com/api/properties/%%PROPERTY_ID%%/webhooks/stripe (where %%PROPERTY_ID%% is the id of your Able CDP Funnel) and enable the following events: invoice.paid, checkout.session.completed, customer.subscription.deleted, charge.refunded
Able CDP will now receive webhooks from Stripe, automatically attributing Purchases by customer emails and phones and sending Purchase conversions with detailed Invoice Lines where supported.
Stripe conversion tracking is commonly used with
More from our blog
- Stripe conversion tracking: a practical guide
- Tracking conversions from Stripe Pricing Tables
- How to track Stripe Payment Link conversions