Blog / Tracking conversions from Stripe Pricing Tables

Tracking conversions from Stripe Pricing Tables

Unlock the full potential of your Stripe pricing tables with conversion tracking

Displaying clear and concise pricing information is key to converting visitors into paying customers. Stripe's embeddable pricing tables not only simplify this process but also integrate seamlessly into your website, guiding customers smoothly to checkout. But the journey doesn't stop at embedding a pricing table. By leveraging the right tools for conversion tracking, such as the Able Customer Data Platform, businesses can understand how customers interact with their pricing tables and what drives them to make a purchase.

Able CDP seamlessly tracks customer conversions from Stripe's pricing tables, attributing each checkout session to its source.

The Stripe pricing table is a powerful UI component that displays various products or subscription pricing without the hassle of writing any custom code. Here's what makes them a game-changer:

  • Customers are taken directly to a streamlined checkout flow powered by Stripe Checkout, simplifying the purchase process.
  • It supports a variety of subscription models, including flat-rate, per-seat, and tiered pricing, along with options for free trials.
  • Configuring, customizing, and updating product and pricing information is straightforward in the Stripe Dashboard, eliminating the need for any coding.
  • The pricing table is easily embedded into your site with a <script> tag and web component generated by Stripe, making it effortlessly integrated into your digital presence.

With the ability to set the client-reference-id property in the <stripe-pricing-table> component, businesses can track each customer's journey from the landing page visit, through the checkout session and including recurring and offline conversions from other back-office systems. This level of tracking is instrumental in understanding purchasing behaviors and optimizing the customer experience for higher conversions.

Incorporating Able CDP with Stripe's pricing tables empowers businesses to harness detailed analytics on how Stripe checkouts affect future purchases, what traffic sources convert to paying customers and how each segment performs. This insight is pivotal for refining your sales funnel, marketing strategies, and ultimately boosting revenue through improved conversion rates.

By understanding the source of each conversion, whether it's a specific marketing campaign or organic search, businesses can make data-driven decisions that enhance the customer journey and maximize returns.

Maximizing conversion tracking with Stripe pricing tables

  1. Integrating Client Reference IDs with Stripe: A significant component of Stripe's functionality, utilizing client reference IDs when setting up your pricing tables is pivotal when leveraging Able CDP. By assigning unique reference IDs, automatically incorporated into Stripe pricing tables via Able CDP, it’s possible to connect each transaction back to a user's activity on your site. This integration provides a granular overview of customer behavior and interaction.
  2. Unified Tracking Across All Customer Touchpoints: Able CDP excels in compiling data from a multitude of sources, such as web interactions, CRM interactions, and particularly transactions from Stripe pricing tables. This capability ensures a comprehensive view of the customer journey, enriching the understanding of their path to conversion.
  3. Accurate First-Party Tracking and Attribution: By capturing visitor data, including UTM parameters, referral URLs, and landing page visits, Able CDP offers precise attribution of each transaction initiated through Stripe pricing tables to its origin. This level of tracking sidesteps common obstacles such as the inability to insert tracking codes directly on Stripe Checkout screens or the unavailability of transaction details on thank-you pages, thereby enhancing conversion tracking.

Enhancing conversion tracking with Stripe Pricing Tables and Able CDP

Integrating Stripe Pricing Tables on your website not only streamlines the checkout process but also significantly optimizes conversion tracking. Able CDP, when used alongside Stripe's sophisticated pricing table widget, allows to overcome the challenges associated with tracking conversions from these embedded elements.

  • Seamless Transaction Attribution: Able CDP facilitates the direct attribution of sales made through Stripe Pricing Tables to the originating website session. This is crucial for accurately measuring conversion rates and understanding user behavior, without being hindered by browser limitations or length of the purchase process.
  • Browser Tracking Reliability: The integration of Able CDP with Stripe Pricing Tables allows for the bypassing of conventional browser-based tracking methods, which are often inaccurate due to restrictions on cookies and pixels. Able receives conversions from Stripe server-side and sends conversion data straight to analytics and advertising platforms' conversions APIs, ensuring detailed and reliable tracking.
  • CRM and Marketing Campaign Enhancement: By incorporating data on customer interactions with Stripe Pricing Tables into CRM and email marketing tools, Able CDP empowers businesses to craft more personalized and effective follow-up strategies. This includes using insights on customer origins and behaviors to refine marketing efforts.

Stripe's <stripe-pricing-table> component is designed to display various subscription models, including flat-rate and tiered pricing, directly on your website. Furthermore, it supports customization and real-time updates through the Stripe Dashboard, eliminating the need for additional coding. Most notably, the component's support for the client-reference-id property enables a smooth integration with Able CDP, allowing for seamless conversion tracking and data reconciliation with your internal systems.

Stripe pricing table conversion tracking with Able

Sign up for an Able CDP account to instantly create a free trial and gain access to the Able Dashboard. This dashboard offers an intuitive, step-by-step guide for setting up tracking for Stripe's pricing tables on your website.

Within the Able Dashboard, navigate to the 'Get Code' section to generate a tracking code. This code is specially designed to identify and track the client reference id parameters linked to each Stripe pricing table embedded on your site, ensuring every conversion is accurately recorded.

Next, set up a webhook in your Stripe Dashboard to relay conversion events directly to Able. By selecting 'Add Service Integration' > 'Stripe', you’ll be guided through the process with step-by-step instructions, including your personalized webhook URL.

To gain a comprehensive understanding of your Stripe pricing table's performance, consult the Able Dashboard revenue report. For a more granular analysis, Able seamlessly integrates with major advertising platforms such as Google Analytics, Facebook Ads, Google Ads, and TikTok. This connectivity allows you to track the source, value, and specifics of each transaction initiated through your Stripe pricing tables.


This page has been written by the Able CDP Customer Success Team, formed of digital marketing practitioners and seasoned marketing data experts.
If you have any questions or suggestions, please contact us using the contact form.