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Google Analytics (UA)

Google Analytics (UA) Conversion Tracking And Attribution – How To Set Up

Send conversions attributed by Able to Google Analytics. Google Analytics will display any Purchases tracked by Able that can be attributed to website visitors as e-commerce transactions in its reports.

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Send Leads to Google Analytics

The easiest way to attribute leads to Google Analytics user ids is to use Able Customer Data Platform, which does it automatically.

See also our integration with the new Google Analytics 4 Measurement Protocol.

Obtain Google Analytics Tracking ID

The first step is to locate the Google Analytics tracking id for the property you’d like to use for reporting.

Open Google Analytics, Admin – Property Settings page. Tracking Id should be the first item on the list. Record it.

Save Google Analytics Tracking ID in Able

In Able Dashboard, press "Add Service Integration" and select "Google Analytics (UA)".

Enable Outbound Integration

In Able Dashboard, press "Add Service Integration" and select "Google Analytics (UA)".

Select the Google Analytics Credential you’ve just saved and ‘Lead’ event type. Press ‘Save’.

Send Purchases to Google Analytics

Send attributed Purchases to Google Analytics from any source, such as a sending a closed won CRM deal, a successful Stripe Invoice payment or an e-commerce purchase that has been successfully paid.

See also our integration with the new Google Analytics 4 Measurement Protocol.

Google Analytics Setup

The first step is to check Google Analytics reporting settings and investigate that the property is set up correctly to display e-commerce conversions.

On Google Analytics, Admin – Ecommerce Settings. Enable Ecommerce should be on, Enhanced Ecommerce – off.

There’s also a setting that configures for how long GA attributes purchases to the user after the conversion sources. It is located under Admin – Tracking Info – Session Settings – Campaign timeout.

To connect Google Analytics with Able, locate the Google Analytics tracking id for the property you’d like to use for reporting.

In Google Analytics Admin – Property Settings page. Tracking Id should be the first item on the list. Record it.

Save Google Analytics Tracking ID to Able

In Able Dashboard, press "Add Service Integration" and select "Google Analytics (UA)".

Enable Outbound Integration

In Able Dashboard, press "Add Service Integration" and select "Google Analytics (UA)".

Select the Google Analytics Credential you’ve just saved and ‘Purchase’ event type. Press ‘Save’.

At this point required integration setup is complete and Able will start sending all Purchases that it attributed to Google Analytics visitors to Google Analytics Measurement API. Conversions will appear in all standard reports; additionally, Purchases will appear in the Conversions tab of E-commerce reports.


Google Analytics (UA) conversion tracking is commonly used with


This page has been written by the Able CDP Customer Success Team, formed of digital marketing practitioners and seasoned marketing data experts.
If you have any questions or suggestions, please contact us using the contact form.