Send Events to ActiveCampaign

Able CDP sends custom events to ActiveCampaign, allowing to synchronise customer events that happen in third-party services such as Stripe into ActiveCampaign.

Able CDP ActiveCampaign Events API integration sends any events that happen in third-party services (for example, Stripe Invoice Payments or WooCommerce Purchases) to ActiveCampaign, allowing to use them for ActiveCampaign automations and segmentation.

To send events to ActiveCampaign from Able:

  1. Enable ActiveCampaign Event Tracking using instructions from ActiveCampaign website.
  2. Write down the actid and Event Key displayed in ActiveCampaign.
  3. In ActiveCampaign event tracking settings, add events that you're planning to send from Able. For example, Purchase.
  4. Open API Credentials in the Formsable. Add a new credential of the 'activecampaign-events' type, copying settings from the ActiveCampaign.
  5. Open Funnel tab, press Add Outbound, select the ActiveCampaign credential and choose desired event type. For example, Purchase. Press Save.

Able CDP will start sending events to ActiveCampaign.

Please note that this integration doesn't automatically send contact details to ActiveCampaign. This is due to the ActiveCampaign API implementation, using separate API keys for events and contacts.

If you'd like Able CDP to create and update contacts, please set up an ActiveCampaign Contacts integration as well.

What else you can do

Track Leads

Send Events Using Webhooks

Events can be sent to Able CDP from custom apps using its inbound webhook. This is convenient to attribute purchases and other conversions that aren't necessarily reflected in the payment system. For example, when the service usage accumulates before being invoiced once a payment threshold is reached or next billing cycle occurs.

Track Purchases

Track Scoro Conversions

In addition to sending attribution details such as UTM parameters, referrer URL and landing page URL to Scoro, Able supports retrieving successful quotes from Scoro, attributing them to website visitors that produced leads and sending Purchase conversions to marketing APIs such as Google Analytics, Facebook Ads Conversion API and Google Ads API.

Track Stripe Invoice Payments

Track Stripe invoice payments by receiving paid invoice web hooks from Stripe and attributing them to the original visitor tracked by Able CDP, allowing to send purchase conversions to Google Analytics and ad platforms such as Google Ads.

Track Salesforce Won Opportunities

Attribute Opportunities Closed Won in Salesforce to the original website visitors that generated the lead and sends successful conversion events to Google Analytics and ad platforms such as Facebook Ads and Google Ads.

Track Clickfunnels Purchases

Adding a server-side integration for tracking and attributing Clickfunnels purchases eliminates missing purchases from Google Analytics, Facebook Ads and Google Ads report, helping to have a precise picture of what campaigns and segments convert.

Send Events Using Webhooks

Events can be sent to Able CDP from custom apps using its inbound webhook. This is convenient to attribute purchases and other conversions that aren't necessarily reflected in the payment system. For example, when the service usage accumulates before being invoiced once a payment threshold is reached or next billing cycle occurs.