Snapchat Events API Conversion Tracking
Add conversion values to Snapchat Events API reports, enable performance-based automatic targeting and optimisation, and get clearer insights into ad-driven conversions with Able Customer Data Platform.
Add conversion values to Snapchat Events API reports, enable performance-based automatic targeting and optimisation, and get clearer insights into ad-driven conversions with Able Customer Data Platform.
Snapchat is a visual messaging and content platform that many brands use to reach and convert high-intent audiences.
Snapchat’s Events API and Snap Pixel help track key website actions such as page views, sign-ups, add-to-cart events, and purchases that come from your ads. Snapchat can be a strong channel for awareness and sales, but relying on Snapchat Ads Manager alone often makes conversion tracking less reliable. It’s common to see reporting gaps or mismatched numbers compared with Google Analytics, Shopify, or your back-office systems—especially with modern browser privacy and consent requirements.
Report on currently missing conversions that happen after browser analytics and tracking cookies expire or on different devices. Able offers built-in tracking to capture TikTok ad click and browser ids, associate them with customer details, store them in its customer data platform. Able Customer Data Platform then attributes conversions to these customers sources and sends conversions with complete match parameters to TikTok using TikTok Events API.
Able Customer Data Platform captures complete journey of each customer, allowing to understand how your customers buy and how segments perform across campaigns even on low volume experimental conversion data while you're still perfecting your pipeline. In addition to providing a built-in user interface to research individual customers' journeys, Able integrates with analytics platforms that don't have a 7-day conversion window limitation such as Google Analytics, allowing to understand and report performance of the campaigns.
Able CDP is an advanced server-side tracking solution that combines browser tracking with server-side API integrations. It links website activity and Snapchat click IDs with server-side conversions and first-party customer data, so you can build a complete customer journey across your website and back-office tools.
Attribute 99% of conversions to the correct Snapchat ad click, and see the full website journey for each customer - so you can trust your reporting and use the data to improve strategy.
Skip complex manual set-up of the connection between Snapchat and other software in your funnel. Able CDP tracks Snapchat click IDs, matches them to sign-ups and purchases, attributes conversions that happen elsewhere (such as in your CRM or payments), and sends them back to Snapchat Events API to support Snapchat’s AI/ML ad optimisation.
Sign up for a free trial account
Install Able CDP tracking code on the website
Connect Able to your CRM, payment system or send custom conversions using its REST API
Connect Snapchat Events API to allow Able to send conversions attributed to the original ad clicks to a Facebook Pixel or Offline Event Set.
Don't see the one you're looking for? Our list of server-side integrations has many more that can be useful.
With the ever-changing landscape of online tracking, it can be difficult to keep up with the latest developments. In this article, we explore how third-party cookies, first-party cookies, and other tracking techniques are used to track and attribute conversions and how browsers are responding to these techniques. We also look at how these techniques are affecting the way advertisers and social media networks are able to reach their audiences.
Learn more →In the recent years ad platforms such as Facebook Ads (Meta) and Google Ads began to introduce and promote use of the conversion APIs, allowing advertisers to send more details about their conversions. This article describes how conversion APIs work, why their use is essential and how different implementations can affect their performance. It describes common pitfalls why conversion APIs may not have delivered the desired result and documents approaches to fixing this.Facebook's study has shown that correct use of Conversions API results in increase of CPA by 13% and lead to sale conversion rate by 20% on average; the average is misleading as the figure is funnel dependent. Some funnels may already track all conversions correctly without Conversions API. Others may gain up to a 7x RoAS (return on ad spend) increase and doubling number of tracked conversions in other funnels in our experience.
Learn more →Send attribute conversions (including Snapchat Click ID and Snapchat Pixel ID) to Snapchat API.
Continuously improve marketing strategy with actionable data produced by Able tracking.
Understand how your customers buy and how segments perform across campaigns even on low volume experimental conversion data when you"re still perfecting your pipeline.
Stream back-end conversion data to Google Ads and Facebook Ads Conversion APIs to facilitate ad platforms" AI/ML ad delivery optimization and to create super effective lookalike audiences in real time.
Use standard tools such as Facebook Ads, Google Analytics and your preferred BI and dashboard software to see exact performance and revenue of each channel and landing page even when sales happen weeks after the initial ad click.
Software companies, e-commerce stores and various types of digital businesses around the world are using Able CDP to fundamentally improve their marketing strategy.
Get peace of mind by choosing a provider that can process customer data regardless of where in the world they are located.
