Snapchat Conversions API (CAPI) Integration
Send server-side conversions to Snapchat CAPI with ScCid and first-party match data to improve attribution and optimization when browser tracking falls short.
Send server-side conversions to Snapchat CAPI with ScCid and first-party match data to improve attribution and optimization when browser tracking falls short.
Snapchat is a visual messaging and content platform that many brands use to reach and convert high-intent audiences.
Snapchat needs conversion data to optimize delivery - but browser-based tracking doesn’t capture everything anymore. Cookies expire, consent drops, users switch devices, and purchases happen later or outside the website, resulting in Ads Manager numbers not matching Google Analytics, Shopify/Stripe, or your back-office reporting. Able CDP closes the gap by connecting ad clicks to real conversion sources and sending stronger conversion events to Snapchat.
Report on currently missing conversions that happen after browser analytics and tracking cookies expire or across different devices. Able offers built-in tracking to capture Snapchat Click ID (ScCid) and browser identifiers, associate them with customer details, and store them in its customer data platform. Able Customer Data Platform then attributes conversions to these customer sources and sends conversions with complete match parameters to Snapchat using Snap Conversions API (CAPI).
Able Customer Data Platform captures complete journey of each customer, allowing to understand how your customers buy and how segments perform across campaigns even on low volume experimental conversion data while you're still perfecting your pipeline. In addition to providing a built-in user interface to research individual customers' journeys, Able integrates with analytics platforms that don't have a 7-day conversion window limitation such as Google Analytics, allowing to understand and report performance of the campaigns.
Able captures Snapchat click IDs at the moment of the ad click and ties them to on-site activity as the customer browses, signs up, and returns. This creates a single journey timeline you can analyze by campaign, audience, and creative.
When a conversion happens later - or outside the website - Able links it back to the original Snapchat click using your customer journey and identity data. You get consistent, decision-ready attribution instead of “mystery revenue” and undercounted reports.
Skip complex manual set-up of the connection between Snapchat and other software in your funnel. Connect the tools where conversions actually occur (payments, e-commerce, CRM) and let Able handle the mapping and delivery to Snapchat automatically. No brittle manual setup, and no dependence on a perfect browser session to record the conversion
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Install Able CDP tracking code on the website.
Connect Able to your CRM, payment system or send custom conversions using its REST API.
Connect Snapchat Events API to allow Able to send conversions attributed to the original ad clicks back to Snapchat for measurement and optimization.
Don't see the one you're looking for? Our list of server-side integrations has many more that can be useful.
With the ever-changing landscape of online tracking, it can be difficult to keep up with the latest developments. In this article, we explore how third-party cookies, first-party cookies, and other tracking techniques are used to track and attribute conversions and how browsers are responding to these techniques. We also look at how these techniques are affecting the way advertisers and social media networks are able to reach their audiences.
Learn more →In the recent years ad platforms such as Facebook Ads (Meta) and Google Ads began to introduce and promote use of the conversion APIs, allowing advertisers to send more details about their conversions. This article describes how conversion APIs work, why their use is essential and how different implementations can affect their performance. It describes common pitfalls why conversion APIs may not have delivered the desired result and documents approaches to fixing this.Facebook's study has shown that correct use of Conversions API results in increase of CPA by 13% and lead to sale conversion rate by 20% on average; the average is misleading as the figure is funnel dependent. Some funnels may already track all conversions correctly without Conversions API. Others may gain up to a 7x RoAS (return on ad spend) increase and doubling number of tracked conversions in other funnels in our experience.
Learn more →Send attribute conversions (including Snapchat Click ID and Snapchat Pixel ID) to Snapchat API.
Continuously improve marketing strategy with actionable data produced by Able tracking.
Understand how your customers buy and how segments perform across campaigns even on low volume experimental conversion data when you"re still perfecting your pipeline.
Stream back-end conversion data to Google Ads and Facebook Ads Conversion APIs to facilitate ad platforms" AI/ML ad delivery optimization and to create super effective lookalike audiences in real time.
Use standard tools such as Facebook Ads, Google Analytics and your preferred BI and dashboard software to see exact performance and revenue of each channel and landing page even when sales happen weeks after the initial ad click.
Software companies, e-commerce stores and various types of digital businesses around the world are using Able CDP to fundamentally improve their marketing strategy.
Get peace of mind by choosing a provider that can process customer data regardless of where in the world they are located.
