Able is capable of tracking and attributing conversions from most of these forms. Able can combine the proprietary Facebook data like IP, fbclid, browser ID assigned by pixel, etc., with the fields that users fill out in these custom forms.
One potential caveat is Able's built-in form tracking is adapted to capture minimum amount of data necessary for attribution: email, phone, first and last names etc. Basically, the parameters required by Facebook CAPI and similar APIs and a few fields that can help to identify customers such as company/name.
If you have to combine it with the remaining form fields, there are two approaches, depending on how you're planning to use the data:
- Connect Able CDP with BigQuery and use a BI tool like Looker Studio to merge Able's tracking data (which will contain click ids, UTM parameters, emails, name and so forth) with the database where you store the rest of the answers.
This manual configuration is only necessary if you'd like to merge entiriety of form fields with the click ids and customer sources; if you're interested in tracking forms and attributing future conversions to them, sending conversions to Facebook CAPI etc, this is done fully automatically.
So in essence, yes, Able CDP combines Facebook data like IP, fbclid, browser ID, etc., with the fields filled out in the custom forms, enabling comprehensive tracking and attribution of customer interactions and conversions. This is especially powerful when used in conjunction with Able’s integrations with ad platforms and analytics services APIs, such as the Facebook Conversions API and Google Ads API.
Try to install Able on one of your websites as it'd make a lot more sense when looking at the actual data tracked by Able and the real-life setup process. Start with a free trial account.