Our product is focused on back-end conversions. What we do is we make sure, they’re attributed correctly. The UTM tags for the lead that resulted in the conversions are displayed in the Able CDP Dashboard (for viewing UTM data of the customer); we’re also using first-touch attribution to attribute sales to the original visitors and send purchases to Google Analytics and ad platforms.
More information about how our product works is available on the solutions page as well.
If you sign up at the bottom of the https://www.formsable.com page entering your website URL, a trial account will be set up instantly.
Please note that Able CDP isn’t a standalone product and usually used in conjunction with Google Analytics and ad platforms’ reporting.