Sending the data of add to cart, initiate checkout etc to the advertising platform
Published February 21, 2024
Question
I'm wondering if you are also sending the data of add to cart, initiate checkout etc to the advertising platforms or only sending the Purchase data?
Answer
Our integrations support sending these events, however usually our product isn’t used for them as at these stages additional customer details such as email and phone aren’t available and therefore front-end tracking is usually sufficient. Thus the focus on Purchase conversions in our documentation.
Using Able CDP (and server-side tracking in general) to track pre-purchase/pre-lead conversions would make sense to add first-touch attribution to returning customers if they log in before using the cart.
What's next?
- Learn more about how Able Customer Data Platform helps to track customer journeys and solve attribution problems
- Review our solutions for tracking and attribution needs