Knowledge Base / Which ads contribute to Stripe sales

Which ads contribute to Stripe sales

Question

We have a website that uses stripe gateway to take payments for us. We need a way to find out where the sales are coming from, e.g., which ads contributed to sales or which website redirects have been used. Is this something Able CDP does?

Answer

Yes, we do it by recording sources of each website visitor and then associating all future Stripe payments with the original visitor and source by the customer's email.

In this case we'll be tracking sources of the visitors, associating them with e-mails on checkout start and associating any future Stripe payments with these visitor sources. These conversions can then be reported to Google Analytics, ad platforms, or accessed directly via our user interface or in custom BI tools using the BigQuery integration.

What's next?