Stripe Server-Side Tracking

Efficiently attribute Stripe purchases and subscription to sources using server-side tracking

Try Able's Server-Side Tracking for Free

Able CDP uses a direct server-side connection with Stripe to attribute Stripe conversions to website visitors throughout the entire lifecycle. It then sends these conversions, attributed to the original click ID, to the conversion APIs of ad platforms such as Facebook (Meta) Conversions API (CAPI), Google Ads API, and TikTok Events API.


Real server-side tracking

Instead of relaying conversions from browser tracking tags through a server, Able offers server-side connections with payment systems, e-commerce platforms and CRMs to obtain conversions without depending on conversion events collected in browser.


Unparalleled attribution quality

Able uses a customer database to attribute each conversion to the original website visitor and click identifier, as well as enhanced attribution parameters, ensuring ad platforms know exactly who made the purchase and can credit conversion to the appropriate campaign.

Understanding Stripe Server-Side Tracking

Tracking Stripe checkouts and other conversions has been a particular challenge due to the inability to place tracking code on the Stripe checkout pages themselves.

Able CDP implements Stripe server-side tracking that relies on a direct server-side connection with Stripe to receive events, allowing it to achieve unparalleled attribution efficiency compared to traditional server-side integrations, such as server-side GTM, as well as to collect the conversion data throughout the entire customer lifecycle.

  1. Able's server-side tracking for Stripe supports all types of lifecycle events: invoice payments, subscriptions, cancellations, failed payments, and refunds. All such events are tracked entirely server-side, having received as webhooks from Stripe directly.
  2. Stripe conversions that follow completion of a sign-up or lead form are attributed throughout one of the customer identifiers.
  3. Stripe checkouts via buy buttons, payment links, and price tables are automatically tagged with a unique session identifier, allowing Able to associate each Stripe checkout and customer with the session.
  4. Stripe payments established on phone calls are linked with the call tracking data.

Each Stripe conversion is then sent to a server-side tracking API of ad platforms, along with the precise click id that Able server-side tracking associated with the Stripe customer, browser identifier used by server-side tracking APIs such as Facebook's Conversions API, as well as additional attribution details such as email and phone, available in Stripe webhooks.

By leveraging server-side tracking, you can ensure that your ad platforms receive a more comprehensive view of customer interactions, enabling better targeting and performance analysis.

See also:

Able CDP Stripe Server-Side Tracking API Integrations

…or browse many more in our integrations catalog

How Able consolidates API and Pixel data

Able tracks customers from their first website visit and associates UTM parameters, ad click, and browser identifiers with customer details from lead and sign-up forms. It combines this data with server-side information to record conversions without relying on cookies and pixels. Able CDP's unique approach ensures that you have the most accurate and complete picture of your customers, allowing for better targeting and personalization of your marketing campaigns.

Client-side pixel tracking has long been a staple in monitoring user behavior and engagement on websites. However, it faces limitations due to privacy restrictions, cookie blocking, and user consent management. To address these challenges, we've developed a solution that incorporates server-side integrations, which capture customer interaction data on the server-side, bypassing the limitations of browser-based tracking and providing a more reliable method for tracking user interactions and attributing conversions

The true innovation of Able CDP lies in its Conversions API integrations, which connect directly with ad platforms like Facebook Ads and Google Ads via server-to-server communication. This approach offers a comprehensive view of customer interactions, both online and offline, without relying on browser-based tracking or user consent.

Experience the future of data-driven marketing with Able CDP, a platform designed to deliver unparalleled insights and empower businesses to make informed decisions.

How Able CDP's server-side API integrations differ from server-side GTM and CAPI Gateway?

In comparison, server-side tracking by Able uses server-to-server communication to receive conversion data directly from your e-commerce platform, payment system, CRM or application to ad platforms like Facebook Ads and Google Ads. This method offers a more comprehensive view of customer interactions, including both online and 'offline' events, without relying on browser-based tracking or user consent.

The primary advantage of server-side pixels over client-side pixel tracking is that they are less vulnerable to privacy restrictions. However, like client-side pixel tracking, server-side pixels still require some form of user interaction with a website or application to trigger an event. sGTM and CAPI Gateway can only send as much information to the ad platform as they receive from the browser.

Able CDP's server-side tracking and API integrations work alongside both client-side and server-side pixel tracking to provide a complete and accurate solution for tracking customer interactions and attributing conversions. By combining the strengths of these approaches, Able CDP ensures that you have the most reliable data available for your marketing analysis, allowing you to optimize your campaigns and achieve better results.

Unlock your potential for growth and success. Try Able CDP for free and discover the difference Able CDP can make for your marketing efforts.

Incredibly easy to set up

Install tracking and start sending properly attributed data into conversions API, Google Analytics and data warehouse within minutes.


Sign up for an Able CDP account

Instant setup, no credit card required.


Add lead form tracking code

Able CDP automatically recognizes forms used on the website and creates custom tracking code for your website.


Connect the platforms where conversions occur

Able gets important conversions from payment systems, e-commerce platforms and CRMs.

Use one of our integrations such as Stripe conversion tracking or send conversions from your own code using web hooks.


Access the data and get insights

Let Able send conversions to Google Analytics and ad platforms such as Facebook Conversions API and Google Ads.

Browse customer journeys individually, run revenue attribution reports or access tracking data via Google BigQuery.

Don't just take our word for it

Software companies, e-commerce stores and various types of digital businesses around the world are using Able CDP to fundamentally improve their marketing strategy.

We have been looking for a tool that could help gain better insights into our marketing efforts. We tried many, but none of them worked until we found Able. The reason Able CDP works for us, is that it is simple and does not try to reinvent the wheel but rather builds on existing tools and software out there. It helps us link our 'offline' sales to our marketing efforts and have it show up in Google Analytics. It then further helps us to optimize the digital marketing efforts by sending the real conversions (sales) to the marketing platforms. We seem to have finally closed the circle of our efforts and it will help us understand better and better what works, what doesn't and how to fix it or reallocate budgets.

Kjeld Schigt
Kjeld Schigt
Managing Director of Kalon Surf
Kalon Surf