Why do Stripe and TikTok Need to Be Connected?
Stripe is a powerful payment processing SaaS platform. TikTok is a short-length video sharing platform, which many brands utilise for advertising. Both platforms keep a rich set of data, but without integration, such as from Able CDP, a very low percentage of the purchases will be shown in reports as being attributed to TikTok.
Combining browser and server-side tracking to report conversions via the server-to-server integration solves these problems.
A Complete Solution for Integrating Stripe and TikTok
Able Customer Data Platform is the ultimate Stripe and TikTok integration.
It introduces first-party tracking and first-touch attribution based on the concept of a Customer. Customer associates Events that happen on website, in CRM or offline by associating these Events using Customer Keys. Customer Keys are Customer attributes that uniquely identify a customer across events and devices. The most common ones are email and phone.
It combines browser tracking with server API integrations, linking website activity with purchases on the back-end to build a complete journey of each customer across Stripe and TikTok.
Able supports sending of conversions to TikTok events API. In addition to the TikTok click id, Able sends all customer information such as email, phone and browser details, allowing TikTok to recognize and attribute maximum number of conversions.
This allows you to attribute 99%of sales to the correct marketing source, ad click and landing page and obtain data to inform strategy.
All of this happens in Able Customer Data Platform automatically, provided Able is used to track TikTok conversions and leads.
How Able CDP Integrates Stripe and TikTok
Able makes it easy to know which leads and TikTok visitors convert to paying Stripe customers. It allows you to report on actual Stripe revenue rather than conversions to leads, attributing all subsequent Stripe revenue to the original TikTok visitor and campaign — even if it occurs weeks after the initial visit.
Able tracks Stripe subscriptions and payments by processing web hooks from Stripe and attributing them to the original visitor on TikTok tracked by Able.
Able CDP combines browser and back-end tracking to:
4 Steps to Connect Stripe with TikTok by Using Able CDP
Complete the sign up form to get instant access to your Able trial account for free.
After signing up for a free account, Able CDP will prompt you to add code to your website. The tracking code is necessary to allow Able to link Stripe and Facebook to ensure all conversions data is transferred successfully.
Add lead form URLs to the HTML Forms Tracking section to let Able automatically recognize the sign-up and lead forms you're using. Any standard lead form widgets that we could detect during the account setup will appear in the Dynamic Lead Forms Tracking section.
Press "Generate" in the Get Code section to generate a unique tracking code to add to your site.
Able CDP page view tracking doesn't install its own cookies and relies on third-party identifiers such as Google Analytics Client Id to connect customer activity between website pages. Please enable cross-domain measurement in Google Analytics if your landing and lead/order pages are hosted on different domains.
To send Purchase events from Stripe to Able:
Able CDP will now receive webhooks from Stripe, automatically attributing Purchases by customer emails and phones and sending Purchase conversions with detailed Invoice Lines where supported.
In Able CDP, there are subsequent instructions for how to similarly set up tracking for one-off payments, start and cancellation of subscriptions, and refunds.
Able supports sending of conversions to TikTok events API. In addition to the TikTok click id, Able sends all customer information such as email, phone and browser details, allowing TikTok to recognize and attribute maximum number of conversions.
1. First, Set up ttclid
2. Generate an Access Token
The TikTok Ads Manager account Admin or Operator can generate an access token directly under the pixel Settings tab.
Steps:
3. Enable Outbound Integration With TikTok
Select event to send to TikTok and enter the Pixel ID that should be used with this event. You could find the Pixel ID by logging in your TikTok ads manager account and navigate to Assets->Event->Website Pixel. Copy the ID displayed.
Learn More
Read more about Able CDP tracking and attribution engine and how it utilizes a customer journey database to correctly attribute all purchases to the original visitors.
“A valuable insight we've got because of using Able Customer Data Platform is that display ads aren't working for us at all... we've been wasting money for years on paid display ads.
Before Able we'd be excited about every lead or email that came through, but after the last year we've determined that those don't convert at all.
And so we've been focusing on paid search, which does have return on investment.”
— Bryan Brinton, Co-Founder, Aluvii Software
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Continuously improve marketing strategy with actionable data produced by Able tracking.