Why should you connect Stripe and Facebook Conversions API?
Stripe is a powerful payment-processing SaaS platform used by many businesses, online and offline. Facebook Ads is one of the most widely used platforms for advertising, which businesses commonly use to grow their audience and further develop their brand. Without a conversion tracking mechanism, customers who first interact with a brand on Facebook often may not be recognized when they purchase a product via Stripe. Both Stripe and Facebook keep a rich set of data, but without integration, such as from Able CDP, a very low percentage of the purchases will be shown in reports as being attributed to Facebook.
Combining browser and server-side tracking to report conversions via the server-to-server Facebook Conversions API integration solves these problems. Able can help with this.
A Complete Solution for using Able to Integrate Stripe and Facebook Conversions API
Able Customer Data Platform is the ultimate integration for Stripe and Facebook Conversions API.
It combines browser tracking with server API integrations, linking website activity with purchases on the back-end to build a complete journey of each customer across Stripe and Facebook.
This allows you to attribute 99%of sales to the correct marketing source, ad click and landing page and obtain data to inform strategy.
All of this happens in Able CDP automatically with no coding or expert help required, provided Able is used to track Facebook ad click conversions to leads, which allows Able to associate each your customer with the identifiers Facebook uses for its users.
Use of Facebook Conversions API can improve your CPA by 13% across multiple verticals when setting up the Conversions API with the Meta pixel. It can also increase your lead to sale conversion rate by 20% by showing you which ads are optimized for your customer base. Connecting Able CDP to your Facebook Conversions API will ensure this helpful data is efficiently transferred to other analytics platforms you may be using, allowing for even better analysis of your marketing campaigns and customer journey.
How Able CDP Integrates Stripe and Facebook Conversions API
Able makes it easy to know which leads and Facebook visitors convert to paying Stripe customers. It allows you to report on actual Stripe revenue and subscriptions rather than conversions to leads, attributing all subsequent Stripe revenue to the original Facebook visitor and campaign—even if it occurs weeks after the initial visit.
Able tracks Stripe subscriptions and payments by processing webhooks from Stripe and attributing them to the original visitor on Facebook tracked by Able.
Able CDP combines browser and back-end tracking to:
Unlike many alternative solutions, Able sends conversions data to both Facebook Pixel (Meta Pixel) and Offline Event Sets. This allows to:
4 Steps to Connect Stripe with Facebook by Using Able CDP
Complete the sign up form to get instant access to your Able trial account for free.
After signing up for a free account, Able CDP will prompt you to add code to your website. The tracking code is necessary to allow Able to link Stripe and Facebook to ensure all conversions data is transferred successfully.
Add lead form URLs to the HTML Forms Tracking section to let Able automatically recognize the sign-up and lead forms you're using. Any standard lead form widgets that we could detect during the account setup will appear in the Dynamic Lead Forms Tracking section.
Press "Generate" in the Get Code section to generate a unique tracking code to add to your site.
Able CDP page view tracking doesn't install its own cookies and relies on third-party identifiers such as Google Analytics Client Id to connect customer activity between website pages. Please enable cross-domain measurement in Google Analytics if your landing and lead/order pages are hosted on different domains.
To send Purchase events from Stripe to Able:
Able CDP will now receive webhooks from Stripe, automatically attributing Purchases by customer emails and phones and sending Purchase conversions with detailed Invoice Lines where supported.
Tracking of one-off Stripe payments, start and cancellation of subscriptions, and refunds can be set up similarly.
1. Set up Facebook Events Manager
For more granular permissions setup, you could also create System Users and Tokens in Facebook Business Settings manually.
2. Add Access Token to Able
Paste the access token you've created in the previous step and save it. Leave refresh token empty.
3. Enable Outbound Integration
Select the credential you've just created and Purchase event type.
If the token you're using has 'Manage Ad account' permission, Able will display list of Ad Account, which allows to select ad account and pixel you'd like to use from the list.
Otherwise, copy a Pixel or Offline Event Set Id from Facebook Events Manager and paste into the Adspixel or Offline Event Set field respectively:
Enabled for the following event types:
“A valuable insight we've got because of using Able Customer Data Platform is that display ads aren't working for us at all... we've been wasting money for years on paid display ads.
Before Able we'd be excited about every lead or email that came through, but after the last year we've determined that those don't convert at all.
And so we've been focusing on paid search, which does have return on investment.”
— Bryan Brinton, Co-Founder, Aluvii Software
Continuously improve marketing strategy with actionable data produced by Able tracking.