HubSpot Server-Side Tracking

Tracking HubSpot closed won deals and other conversions has been a particular challenge due to the inability to them happening in the CRM, invisible to standard website tracking.

Able CDP implements HubSpot server-side tracking that relies on a direct server-side connection with HubSpot to receive conversion events, allowing it to achieve unparalleled attribution efficiency compared to traditional server-side integrations, such as Zapier or server-side GTM, as well as to collect the conversion data throughout the entire customer lifecycle.

1. Able's server-side tracking for HubSpot supports all types of lifecycle events: any lifecycle transition can be used as a conversion. All events are tracked entirely server-side, having received as webhooks from HubSpot directly.
2. HubSpot conversions that follow completion of a sign-up or lead form are attributed to the original website visit throughout one of the customer identifiers.
3. HubSpot phone leads are linked with website visitor sources using the call tracking data (requires a separate subscription to a call tracking service).

Each HubSpot conversion is then sent to server-side tracking APIs of ad platforms, along with the precise click ID that Able server-side tracking associated with the HubSpot customer, browser identifier used by server-side tracking APIs such as Facebook's Conversions API, as well as additional attribution details such as email and phone, available in HubSpot webhooks. Sending Click IDs allows to achieve substantially higher attribution quality, compared to approaches that only provide personal data to the ad platforms.

By leveraging server-side tracking, you can ensure that your ad platforms receive a more comprehensive view of customer interactions, enabling better targeting and performance analysis.

See also:

• How Able CDP works
• HubSpot conversion tracking and attribution - How To Set Up
• HubSpot Offline Conversion Tracking

Able tracks customers from their first website visit and associates UTM parameters, ad click IDs, and browser identifiers with customer details from lead and sign-up forms. It combines this data with server-side information to record conversions without relying on cookies and pixels. Able CDP's unique approach ensures that you have the most accurate and complete picture of your customers, allowing for better targeting and personalization of your marketing campaigns.

Client-side pixel tracking has long been a staple in monitoring user behavior and engagement on websites. However, it faces limitations due to privacy restrictions, cookie blocking, and user consent management. To address these challenges, we've developed a solution that incorporates server-side integrations, which captures key conversion data on the server-side, bypassing the limitations of browser-based tracking and providing a more reliable method for tracking user interactions and attributing conversions

The true innovation of Able CDP lies in its Conversions API integrations, which connect directly with ad platforms like Facebook Ads and Google Ads via server-to-server communication. This approach offers a comprehensive view of customer interactions, both online and offline, without relying on browser-based tracking or user consent.

Experience the future of data-driven marketing with Able CDP, a platform designed to deliver unparalleled insights and empower businesses to make informed decisions.

Solutions like server-side Google Tag Manager and Meta CAPI Gateway implement 'server-side tagging'. Their data collection relies entirely on tracking code running in the user's browser, which then sends event data to a server container. This container runs a virtualized browser instance that executes the ad platform and analytics tracking tags—hence the name 'server-side tagging'.

The primary advantage of server-side tracking tags over client-side tagging is that they are marginally less vulnerable to privacy restrictions and ad blockers. However, like client-side tagging, server-side pixels still require some form of user interaction with a website or application to trigger an event. Server-side Google Tag Manager and CAPI Gateway can only send as much information to the ad platform as they receive from the browser.

In comparison, server-side tracking by Able uses server-to-server communication to receive conversion data directly from your e-commerce platform, payment system, CRM, or application to ad platforms like Meta (Facebook) Ads and Google Ads. This method offers a more comprehensive view of customer interactions, including both online and 'offline' events, without relying on browser-based tracking or cookie consent.

Able CDP's server-side tracking and API integrations work alongside both client-side and server-side pixel tracking to provide a complete and accurate solution for tracking customer interactions and attributing conversions. By combining the strengths of these approaches, Able CDP ensures that you have the most reliable data available for your marketing analysis, allowing you to optimize your campaigns and achieve better results.

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