Hint Health Server-Side Tracking

Efficiently attribute Hint Health conversions to sources using server-side tracking

Try Able's Server-Side Tracking for Free

Able CDP uses a direct server-side connection with Hint Health to attribute Hint Health conversions to website visitors throughout the entire lifecycle. It then sends these conversions, attributed to the original click ID, to the server-side conversion APIs of ad platforms such as Facebook (Meta) Conversions API (CAPI), Google Ads API, and TikTok Events API.

💽

Real server-side tracking

Instead of relaying conversions from browser tracking tags through a server, Able offers server-side connections with payment systems, e-commerce platforms and CRMs to obtain conversions without depending on conversion events collected in browser.

🎯

Unparalleled attribution quality

Able uses a customer database to attribute each conversion to the original website visitor and click identifier, as well as enhanced attribution parameters, ensuring ad platforms know exactly who made the purchase and can credit conversion to the appropriate campaign.

Understanding Hint Health Server-Side Tracking

Tracking patient sign-ups and payments in Hint Health has been a particular challenge due to the sign-ups happening in a sign-up widget separate from the main marketing website, and the payments themselves happening entirely offline.

Able CDP offers Hint Health tracking that relies on a direct server-side connection with HubSpot to receive conversion events, allowing it to achieve unparalleled attribution efficiency compared to traditional server-side integrations, such as Zapier or server-side GTM, as well as to collect the conversion data throughout the entire customer lifecycle.

  1. Hint Health conversions that follow completion of a sign-up or lead form are attributed to the original website visit throughout one of the customer identifiers.
  2. Phone leads and sign-ups are linked with website visitor sources using the call tracking data (requires a separate subscription to a call tracking service).

Each Hint Health conversion is then sent to server-side tracking APIs of ad platforms, along with the precise click ID that Able server-side tracking associated with the Hint Healthpatient, browser identifier used by server-side tracking APIs such as Meta's Conversions API. Sending Click IDs allows to achieve substantially higher attribution quality, compared to approaches that only provide personal data to the ad platforms.

By leveraging server-side tracking, you can ensure that your ad platforms receive a more comprehensive view of customer interactions, enabling better targeting and performance analysis.

See also:

Able CDP Hint Health Server-Side Tracking API Integrations

Google Ads

Solve reporting and optimize ads in Google Ads by sending conversions to the Google API server-side even for IOS clicks without GCLIDs and offline conversions

Google Analytics

Accurately measure conversions to paying customers and the actual ROI of ad spend even when sales happen weeks after the initial ad click with Google Analytics API integration combined with Able CDP first-party tracking and attribution

Meta/Facebook

Add conversion values to Facebook Ads reports, use performance-based automatic targeting and optimization capabilities to engage your audience and gain deep insights into ad conversions

TikTok

Add conversion values to TikTok Events API reports, use performance-based automatic targeting and optimization capabilities to engage your audience and gain deep insights into ad conversions with Able Customer Data Platform

…or browse many more in our integrations catalog

How Able consolidates API and client-side tracking data

Able tracks customers from their first website visit and associates UTM parameters, ad click IDs, and browser identifiers with customer details from lead and sign-up forms. It combines this data with server-side information to record conversions without relying on cookies and pixels. Able CDP's unique approach ensures that you have the most accurate and complete picture of your customers, allowing for better targeting and personalization of your marketing campaigns.

Client-side pixel tracking has long been a staple in monitoring user behavior and engagement on websites. However, it faces limitations due to privacy restrictions, cookie blocking, and user consent management. To address these challenges, we've developed a solution that incorporates server-side integrations, which captures key conversion data on the server-side, bypassing the limitations of browser-based tracking and providing a more reliable method for tracking user interactions and attributing conversions

The true innovation of Able CDP lies in its Conversions API integrations, which connect directly with ad platforms like Facebook Ads and Google Ads via server-to-server communication. This approach offers a comprehensive view of customer interactions, both online and offline, without relying on browser-based tracking or user consent.

Experience the future of data-driven marketing with Able CDP, a platform designed to deliver unparalleled insights and empower businesses to make informed decisions.

How Able CDP's server-side API integrations differ from server-side Google Tag Manager (GTM) and CAPI Gateway?

Solutions like server-side Google Tag Manager and Meta CAPI Gateway implement 'server-side tagging'. Their data collection relies entirely on tracking code running in the user's browser, which then sends event data to a server container. This container runs a virtualized browser instance that executes the ad platform and analytics tracking tags—hence the name 'server-side tagging'.

The primary advantage of server-side tracking tags over client-side tagging is that they are marginally less vulnerable to privacy restrictions and ad blockers. However, like client-side tagging, server-side pixels still require some form of user interaction with a website or application to trigger an event. Server-side Google Tag Manager and CAPI Gateway can only send as much information to the ad platform as they receive from the browser.

In comparison, server-side tracking by Able uses server-to-server communication to receive conversion data directly from your e-commerce platform, payment system, CRM, or application to ad platforms like Meta (Facebook) Ads and Google Ads. This method offers a more comprehensive view of customer interactions, including both online and 'offline' events, without relying on browser-based tracking or cookie consent.

Able CDP's server-side tracking and API integrations work alongside both client-side and server-side pixel tracking to provide a complete and accurate solution for tracking customer interactions and attributing conversions. By combining the strengths of these approaches, Able CDP ensures that you have the most reliable data available for your marketing analysis, allowing you to optimize your campaigns and achieve better results.

Unlock your potential for growth and success. Try Able CDP for free and discover the difference Able CDP can make for your marketing efforts.

Talk to us to learn more
Sign Up for a Free Trial

Incredibly easy to set up

Install tracking and start sending properly attributed data into conversions API, Google Analytics and data warehouse within minutes.

1.

Sign up for an Able CDP account

Instant setup, no credit card required.

2.

Add lead form tracking code

Able CDP automatically recognizes forms used on the website and creates custom tracking code for your website.

3.

Connect the platforms where conversions occur

Able gets important conversions from payment systems, e-commerce platforms and CRMs.

Use one of our integrations such as Stripe conversion tracking or send conversions from your own code using web hooks.

4.

Access the data and get insights

Let Able send conversions to Google Analytics and ad platforms such as Facebook Conversions API and Google Ads.

Browse customer journeys individually, run revenue attribution reports or access tracking data via Google BigQuery.

Don't just take our word for it

Software companies, e-commerce stores and various types of digital businesses around the world are using Able CDP to fundamentally improve their marketing strategy.

“As the owner of Placówkowo, Poland's premier educational listing site, having detailed insights into our transactions is paramount. Able CDP's integration of Stripe with Google Analytics 4 e-commerce has been a game-changer. With their expertise, every Stripe transaction now seamlessly reflects in GA4, providing us with invaluable insights into our financial performance and user behavior. This fusion not only enhances our data clarity but also streamlines our business operations. Able CDP's responsiveness and customer-centric approach have made this integration smooth and efficient. We wholeheartedly endorse their services and appreciate their commitment to excellence.”

Łukasz Ostrowski
Łukasz Ostrowski
Owner of Placówkowo
Placówkowo

“A valuable insight we've got because of using Able Customer Data Platform is that display ads aren't working for us at all... we've been wasting money for years on paid display ads. Before Able we'd be excited about every lead or email that came through, but after the last year we've determined that those don't convert at all. And so we've been focusing on paid search, which does have return on investment.”

Bryan Brinton
Bryan Brinton
CFO, Co-Founder of Aluvii
Aluvii

“We have been looking for a tool that could help gain better insights into our marketing efforts. We tried many, but none of them worked until we found Able. The reason Able CDP works for us, is that it is simple and does not try to reinvent the wheel but rather builds on existing tools and software out there. It helps us link our 'offline' sales to our marketing efforts and have it show up in Google Analytics. It then further helps us to optimize the digital marketing efforts by sending the real conversions (sales) to the marketing platforms. We seem to have finally closed the circle of our efforts and it will help us understand better and better what works, what doesn't and how to fix it or reallocate budgets.”

Kjeld Schigt
Kjeld Schigt
Managing Director of Kalon Surf
Kalon Surf

“As the owner of Placówkowo, Poland's premier educational listing site, having detailed insights into our transactions is paramount. Able CDP's integration of Stripe with Google Analytics 4 e-commerce has been a game-changer. With their expertise, every Stripe transaction now seamlessly reflects in GA4, providing us with invaluable insights into our financial performance and user behavior. This fusion not only enhances our data clarity but also streamlines our business operations. Able CDP's responsiveness and customer-centric approach have made this integration smooth and efficient. We wholeheartedly endorse their services and appreciate their commitment to excellence.”

Łukasz Ostrowski
Łukasz Ostrowski
Owner of Placówkowo
Placówkowo

“A valuable insight we've got because of using Able Customer Data Platform is that display ads aren't working for us at all... we've been wasting money for years on paid display ads. Before Able we'd be excited about every lead or email that came through, but after the last year we've determined that those don't convert at all. And so we've been focusing on paid search, which does have return on investment.”

Bryan Brinton
Bryan Brinton
CFO, Co-Founder of Aluvii
Aluvii

“We have been looking for a tool that could help gain better insights into our marketing efforts. We tried many, but none of them worked until we found Able. The reason Able CDP works for us, is that it is simple and does not try to reinvent the wheel but rather builds on existing tools and software out there. It helps us link our 'offline' sales to our marketing efforts and have it show up in Google Analytics. It then further helps us to optimize the digital marketing efforts by sending the real conversions (sales) to the marketing platforms. We seem to have finally closed the circle of our efforts and it will help us understand better and better what works, what doesn't and how to fix it or reallocate budgets.”

Kjeld Schigt
Kjeld Schigt
Managing Director of Kalon Surf
Kalon Surf
Talk to us to learn more
Sign Up for a Free Trial