Conversions API | Able CDP

Understanding Conversions API

Conversions API is a method for sending conversion data to ad platforms like Facebook Ads through server-to-server integration. It resolves tracking and attribution challenges, ensuring accurate attribution of conversions in ad platforms. With the rise of privacy controls and limitations of cookie-based tracking, Conversions API has become an essential tool for advertisers to maintain reliable data and optimize their campaigns.

Ad platforms like Facebook Ads and Google Ads have introduced Conversions APIs to overcome the limitations of browser tracking. They complement tracking pixels and tags with server-side data integrations, ensuring more accurate data collection. By leveraging Conversions API, you can ensure that your ad platforms receive a more comprehensive view of customer interactions, enabling better targeting and performance analysis.

Why Use Conversions APIs?

Facebook reports that using its Conversions API can improve cost per acquisition (CPA) by 13% and increase lead-to-sale conversion rates by 20%. Conversions APIs also enable tracking of offline conversions, providing more precise insights into ad performance.

By using both browser-based pixels/tags and APIs together, you can maximize data collection and attribution, making it easier for ad platforms to link conversions with browsers or user data.

Able CDP's Integrations with Multiple Conversions APIs

…or browse many more in our integrations catalog

How Able consolidates API and Pixel data

Able tracks customers from their first website visit and associates UTM parameters, ad click, and browser identifiers with customer details from lead and sign-up forms. It combines this data with server-side information to record conversions without relying on cookies and pixels. Able CDP's unique approach ensures that you have the most accurate and complete picture of your customers, allowing for better targeting and personalization of your marketing campaigns. Learn more about how Able CDP works.

How is Able CDP different from tracking pixels?

Client-side pixel tracking has long been a staple in monitoring user behavior and engagement on websites. However, it faces limitations due to privacy restrictions, cookie blocking, and user consent management. To address these challenges, we've developed a solution that incorporates server-side integrations, which capture customer interaction data on the server-side, bypassing the limitations of browser-based tracking and providing a more reliable method for tracking user interactions and attributing conversions.

The true innovation of Able CDP lies in its Conversions API integrations, which connect directly with ad platforms like Facebook Ads and Google Ads via server-to-server communication. This approach offers a comprehensive view of customer interactions, both online and offline, without relying on browser-based tracking or user consent.

Able CDP's Conversions API integrations work seamlessly with both client-side and server-side pixel tracking, providing an accurate and complete solution for tracking customer interactions and attributing conversions. By combining the strengths of these approaches, Able CDP ensures that you have the most reliable data available for your marketing analysis, enabling you to optimize your campaigns and achieve better results.

Experience the future of data-driven marketing with Able CDP, a platform designed to deliver unparalleled insights and empower businesses to make informed decisions.

How Able CDP's conversions API integrations differ from server-side GTM and CAPI Gateway?

In comparison, Conversions API integrations by Able use server-to-server communication to receive conversion data directly from your e-commerce platform, payment system, CRM or application to ad platforms like Facebook Ads and Google Ads. This method offers a more comprehensive view of customer interactions, including both online and 'offline' events, without relying on browser-based tracking or user consent.
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The primary advantage of server-side pixels over client-side pixel tracking is that they are less vulnerable to privacy restrictions. However, like client-side pixel tracking, server-side pixels still require some form of user interaction with a website or application to trigger an event. sGTM and CAPI Gateway can only send as much information to the ad platform as they receive from the browser.

Able CDP's Conversions API integrations work alongside both client-side and server-side pixel tracking to provide a complete and accurate solution for tracking customer interactions and attributing conversions. By combining the strengths of these approaches, Able CDP ensures that you have the most reliable data available for your marketing analysis, allowing you to optimize your campaigns and achieve better results.

Unlock your potential for growth and success. Try Able CDP for free and discover the difference Able CDP can make for your marketing efforts.

Incredibly easy to set up

Install tracking and start sending properly attributed data into conversions API, Google Analytics and data warehouse within minutes.

Sign up for an Able CDP account

Instant setup, no credit card required.

Add lead form tracking code

Able CDP automatically recognizes forms used on the website and creates custom tracking code for your website.

Connect the platforms where conversions occur

Able gets important conversions from payment systems, e-commerce platforms and CRMs.

Use one of our integrations such as Stripe conversion tracking or send conversions from your own code using web hooks.

Access the data and get insights

Let Able send conversions to Google Analytics and ad platforms such as Facebook Conversions API and Google Ads.

Browse customer journeys individually, run revenue attribution reports or access tracking data via Google BigQuery.

“A valuable insight we've got because of using Able Customer Data Platform is that display ads aren't working for us at all... we've been wasting money for years on paid display ads.

Before Able we'd be excited about every lead or email that came through, but after the last year we've determined that those don't convert at all.

And so we've been focusing on paid search, which does have return on investment.”

— Bryan Brinton, Co-Founder, Aluvii Software

Maximize Attribution with Conversions API Integrations