Connect EasyWebinar and TikTok

EasyWebinar is an online platform where individuals or businesses can create and share webinars, both live and automated, with customers purchasing subscriptions to the EasyWebinar site. TikTok is a short-length video sharing platform, which many brands utilise for advertising. Both platforms keep a rich set of data, but without integration, such as from Able CDP, connecting EasyWebinar to TikTok in a way that provides precise attributed data on e-commerce conversions can be difficult.

Here are some reasons why conversion tracking built into TikTok is not enough:

1. You cannot use TikTok Events API by utilizing only back-end data (such as customer name, phone and e-mail) or front-end data (such as browser id) efficiently. It will work, but it would only be able to match around 30% of transactions, which is not helpful for your business.
2. IOS traffic lacks click identifiers. Sending conversions to TikTok Events API including device identifiers and customer match parameters solves IOS reporting problems by sending more data, allowing TikTok to model conversions even for clicks where a click id is not present.
3. The missing sales from TikTok that go unreported are caused by missing data, which occurs when there is no help from an integration platform such as Able CDP that ensures all sales data is properly attributed to a customer in EasyWebinar.

Using Able CDP to combine browser and server-side tracking to report conversions via the server-to-server TikTok Events API integration solves these problems.

Able allows you to visualise your customer's journey from your TikTok ad to EasyWebinar where they can make a purchase, enabling you to properly attribute all conversions.

Able CDP is the ultimate EasyWebinar and TikTok integration.

It combines browser tracking with server API integrations, linking website activity with purchases on the back-end to build a complete journey of each customer across EasyWebinar and TikTok.

Able supports the sending of conversions to TikTok Events API. In addition to the TikTok click id, Able sends all customer information including email, phone and browser details, allowing EasyWebinar to recognize and attribute the maximum number of conversions from TikTok.

This allows you to attribute 99% of sales to the correct marketing source, ad click and landing page and obtain pertinent data to inform your strategy.

All of this can be done without coding and complex manual set-up of the connection between TikTok Events API and EasyWebinar. Able already knows how to connect the two platforms, it all occurs in Able CDP automatically, provided Able is used to track TikTok ad click ids to track conversions and leads.

Able makes it easy to report on actual EasyWebinar revenue rather than just conversions to leads, attributing all subsequent EasyWebinar revenue to the original visitor and campaign on TikTok - even if it occurs weeks after the initial visit.

Able CDP combines browser and back-end tracking to:

1. store TikTok Click id, including the original ad click id (ttclid), when available, as well as browser id.
2. attribute successful payments to the TikTok click ids and send the conversion to Stripe with additional customer match parameters.
3. send Advanced Match Parameters. Customer email, phone, name and address help TikTok to attribute sales when a click id parameter isn't available or is inconclusive
4. add UTM parameters, referrer URL and landing page details to new leads;
5. attribute a successful EasyWebinar order, or a payment made on a third-party platform, to TikTok's API once a payment is completed, as well as send the e-commerce transaction attributed to the original Client Id to Google Analytics for more in-depth analysis.

Able tracks EasyWebinar Event Registration Widget leads and attributes subsequent purchases to their respective sources. Able offers form tracking that recognizes EasyWebinar event registration widgets installed on the page automatically. It tracks leads submitted through the widget, linking lead details such as email with the website visitor. Any purchases made by the same customer, regardless of when and how, are then attributed to the original website visitor and marketing source on TikTok.

Step 1. Sign up for a free Able trial account

Complete the sign up form to create a trial account.

Step 2. Install Able tracking code on the website

After signing up for a free account, Able CDP will prompt you to add code to your website.

This tracking code will record ad click ids and details of the original landing page visit, as well as lead form submissions, allowing to attribute customers to website visitors. Able CDP uses its tracking to capture UTM parameters, referrer URL and landing page URL, store them in its own attribution database together with the personal identifiers such as email or phone, entered by customer in lead and order forms, allowing it to associate all future customer activity with the original website visitor source.

Add lead form URLs to the HTML Forms Tracking section to let Able automatically recognize the sign-up and lead forms you're using. Any standard lead form widgets that we could detect during the account setup will appear in the Dynamic Lead Forms Tracking section.

Press "Generate" in the Get Code section to generate a unique tracking code to add to your site.

Able CDP page view tracking doesn't install its own cookies and relies on third-party identifiers such as Google Analytics Client Id to connect customer activity between website pages. Please enable cross-domain measurement in Google Analytics if your landing and lead/order pages are hosted on different domains.

Step 3. In the Funnel tab, click add service integration to select which platforms you want to integrate with

‍Step 4. Connect Able to EasyWebinar

Tracking purchases made by leads who entered a funnel through the EasyWebinar Event Registration Widget is a common task, crucial to maximize ad ROI.

When EasyWebinar event registration widget is used in multiple-stage funnels, relying on tracking tags and pixels alone allows to attribute to the marketing sources only leads, with exact sources of later sales remaining unknown. Able Customer Data Platform solves tracking of EasyWebinar leads and follow-on purchases in such funnels.

How to Set Up

1. Enable EasyWebinar Event Registration Widget Tracking Code

Step 5. Connect Able to TikTok

Able supports sending of conversions to TikTok events API. In addition to the TikTok click id, Able sends all customer information such as email, phone and browser details, allowing TikTok to recognize and attribute maximum number of conversions.

1. First, Set up ttclid

1. Tiktok Click IDs or ttclid are tracking parameters that are attached to your ad's landing page URLs. When a Tiktok user clicks on an ad and land on your website, a unique ttclid is created and appended to the URL. Tiktok Click IDs helps you to match users and attribute event to your TikTok ads accurately. It is strongly encouraged to set up ttclid to improve your ads performance.
2. Step 1: Append the CLICKID macro to campaign URL
3. Add ttclid=__CLICKID__ to the end of your url and insert it in the Ad Group-> Ad Details-> URL in TikTok Ads Manager

2. Generate an Access Token

The TikTok Ads Manager account Admin or Operator can generate an access token directly under the pixel Settings tab.

Steps:

1. In TikTok Ads Manager, navigate to Assets > Events, and click Manage in the Web Events section.
2. Find the pixel object that you want to use for reporting events, and click its name to view its settings. If you need to create a new pixel object, remember to select Manually install pixel code and Developer Mode.
3. In the Settings tab, click Generate Access Token. The token will be generated immediately. You can then copy the access token and save it in Able:

3. Enable Outbound Integration With TikTok

Select event to send to TikTok and enter the Pixel ID that should be used with this event. You could find the Pixel ID by logging in your TikTok ads manager account and navigate to Assets->Event->Website Pixel. Copy the ID displayed.

Read more about Able CDP tracking and attribution engine and how it utilizes a customer journey database to correctly attribute all purchases to the original visitors.

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Able CDP helps to track modern multiple step e-commerce funnels where customers interact with multiple services prior to eventually making a purchase, resolving issues with incorrect Google Analytics attribution and conversions missing from Google Ads and Facebook Ads reports.

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