Why do EasyWebinar and TikTok Need to Be Connected?
EasyWebinar is an online platform where individuals or businesses can create and share webinars, both live and automated, with customers purchasing subscriptions to the EasyWebinar site. TikTok is a short-length video sharing platform, which many brands utilise for advertising. Both platforms keep a rich set of data, but without integration, such as from Able CDP, connecting EasyWebinar to TikTok in a way that provides precise attributed data on e-commerce conversions can be difficult.
Here are some reasons why conversion tracking built into TikTok is not enough:
Using Able CDP to combine browser and server-side tracking to report conversions via the server-to-server TikTok Events API integration solves these problems.
Able allows you to visualise your customer's journey from your TikTok ad to EasyWebinar where they can make a purchase, enabling you to properly attribute all conversions.
A Complete Solution for Integrating EasyWebinar and TikTok
Able CDP is the ultimate EasyWebinar and TikTok integration.
It combines browser tracking with server API integrations, linking website activity with purchases on the back-end to build a complete journey of each customer across EasyWebinar and TikTok.
Able supports the sending of conversions to TikTok Events API. In addition to the TikTok click id, Able sends all customer information including email, phone and browser details, allowing EasyWebinar to recognize and attribute the maximum number of conversions from TikTok.
This allows you to attribute 99% of sales to the correct marketing source, ad click and landing page and obtain pertinent data to inform your strategy.
All of this can be done without coding and complex manual set-up of the connection between TikTok Events API and EasyWebinar. Able already knows how to connect the two platforms, it all occurs in Able CDP automatically, provided Able is used to track TikTok ad click ids to track conversions and leads.
How Able CDP Integrates EasyWebinar and TikTok
Able makes it easy to report on actual EasyWebinar revenue rather than just conversions to leads, attributing all subsequent EasyWebinar revenue to the original visitor and campaign on TikTok - even if it occurs weeks after the initial visit.
Able CDP combines browser and back-end tracking to:
Able tracks EasyWebinar Event Registration Widget leads and attributes subsequent purchases to their respective sources. Able offers form tracking that recognizes EasyWebinar event registration widgets installed on the page automatically. It tracks leads submitted through the widget, linking lead details such as email with the website visitor. Any purchases made by the same customer, regardless of when and how, are then attributed to the original website visitor and marketing source on TikTok.
5 Steps to Connect EasyWebinar with TikTok by Using Able CDP
Complete the sign up form to create a trial account.
After signing up for a free account, Able CDP will prompt you to add code to your website.
This tracking code will record ad click ids and details of the original landing page visit, as well as lead form submissions, allowing to attribute customers to website visitors. Able CDP uses its tracking to capture UTM parameters, referrer URL and landing page URL, store them in its own attribution database together with the personal identifiers such as email or phone, entered by customer in lead and order forms, allowing it to associate all future customer activity with the original website visitor source.
Add lead form URLs to the HTML Forms Tracking section to let Able automatically recognize the sign-up and lead forms you're using. Any standard lead form widgets that we could detect during the account setup will appear in the Dynamic Lead Forms Tracking section.
Press "Generate" in the Get Code section to generate a unique tracking code to add to your site.
Able CDP page view tracking doesn't install its own cookies and relies on third-party identifiers such as Google Analytics Client Id to connect customer activity between website pages. Please enable cross-domain measurement in Google Analytics if your landing and lead/order pages are hosted on different domains.
Tracking purchases made by leads who entered a funnel through the EasyWebinar Event Registration Widget is a common task, crucial to maximize ad ROI.
When EasyWebinar event registration widget is used in multiple-stage funnels, relying on tracking tags and pixels alone allows to attribute to the marketing sources only leads, with exact sources of later sales remaining unknown. Able Customer Data Platform solves tracking of EasyWebinar leads and follow-on purchases in such funnels.
How to Set Up
Able supports sending of conversions to TikTok events API. In addition to the TikTok click id, Able sends all customer information such as email, phone and browser details, allowing TikTok to recognize and attribute maximum number of conversions.
1. First, Set up ttclid
2. Generate an Access Token
The TikTok Ads Manager account Admin or Operator can generate an access token directly under the pixel Settings tab.
3. Enable Outbound Integration With TikTok
Select event to send to TikTok and enter the Pixel ID that should be used with this event. You could find the Pixel ID by logging in your TikTok ads manager account and navigate to Assets->Event->Website Pixel. Copy the ID displayed.
Read more about Able CDP tracking and attribution engine and how it utilizes a customer journey database to correctly attribute all purchases to the original visitors.
E-Commerce Conversion Funnel Tracking
Able CDP helps to track modern multiple step e-commerce funnels where customers interact with multiple services prior to eventually making a purchase, resolving issues with incorrect Google Analytics attribution and conversions missing from Google Ads and Facebook Ads reports.
Sending conversions to Google Ads is an extremely common integration scenario. Its used to add conversion value to Google Ads’ reports, allowing to report on ROI, as well as to use performance-based targeting and optimization capabilities.
Attributing conversions to Facebook Ads is a common task, however doing it with sufficient precision is hard. Sales might happen in CRM, or, when they happen online, customer might not come back to the website, so tracking with Facebook Pixel JS produces substandard results. Able solves this problem with its Facebook Conversions API integration.
“A valuable insight we've got because of using Able Customer Data Platform is that display ads aren't working for us at all... we've been wasting money for years on paid display ads.
Before Able we'd be excited about every lead or email that came through, but after the last year we've determined that those don't convert at all.
And so we've been focusing on paid search, which does have return on investment.”
— Bryan Brinton, Co-Founder, Aluvii Software
Continuously improve marketing strategy with actionable data produced by Able tracking.