WooCommerce is a popular e-commerce plugin for WordPress. TikTok is a short-length video sharing platform, which many brands utilise for advertising. Both platforms keep a rich set of data, but without integration, such as from Able CDP, connecting WooCommerce to TikTok in a way that provides precise attributed data on e-commerce conversions can be tricky.
WooCommerce plugins' built-in connectivity often doesn't solve all needs related to attributing WooCommerce sales conversions to visitor sources in TikTok.
Missing sales from TikTok that go unreported are caused by missing data, which occurs when there is no help from an integration platform such as Able CDP that ensures all sales data is properly attributed to a customer in WooCommerce.
E-commerce sales can be tracked throughout the entire funnel: from the first interaction to the revenue. Attributing sales to leads and leads to marketing sources allows for accurate tracking of end-to-end marketing campaigns and understanding of ROI. The server-side WooCommerce and TikTok integration in combination with first-party attribution makes it possible to get a complete overview of the customer journey.
Able Customer Data Platform is the ultimate WooCommerce and TikTok integration.
It combines browser tracking with server API integrations, linking website activity with purchases on the back-end to build a complete journey of each customer across WooCommerce and TikTok.
It introduces first-party tracking and first-touch attribution based on the concept of a Customer. Customer associates attributes that uniquely identify a customer across sessions by associating visitor with customer details entered in a sign-up or a checkout form, and attributing subsequent sales completed in WooCommerce to them.
Able supports sending of conversions to the TikTok Events API. In addition to the TikTok click id, Able sends all customer information such as email, phone and browser details, allowing TikTok to recognize and attribute maximum number of conversions.
This allows you to attribute 99%of sales to the correct marketing source, ad click and landing page and obtain data to inform strategy.
All of this without coding and complex manual set-up of the connection between WooCommerce and TikTok. Able already knows how to connect marketing data between WooCommerce and TikTok.
All of this happens in Able Customer Data Platform automatically, provided Able is used to track TikTok click conversions to leads.
Able makes it easy to know which leads and TikTok visitors convert to paying WooCommerce customers. It allows you to attribute them to the original visitor who started the purchase process on TikTok tracked by Able, allowing you to send purchase conversions to Google Analytics and ad platforms such as Google Ads.
Able CDP combines browser and back-end tracking to:
Complete the sign up form to create a trial account.
After signing up for a free account, Able CDP will prompt you to add code to your website.
This tracking code will record ad click ids and details of the original landing page visit, as well as lead form submissions, allowing to attribute customers to website visitors. Able CDP uses its tracking to capture UTM parameters, referrer URL and landing page URL, store them in its own attribution database together with the personal identifiers such as email or phone, entered by customer in lead and order forms, allowing it to associate all future customer activity with the original website visitor source.
Add lead form URLs to the HTML Forms Tracking section to let Able automatically recognize the sign-up and lead forms you're using. Any standard lead form widgets that we could detect during the account setup will appear in the Dynamic Lead Forms Tracking section.
Press "Generate" in the Get Code section to generate a unique tracking code to add to your site.
Able CDP page view tracking doesn't install its own cookies and relies on third-party identifiers such as Google Analytics Client Id to connect customer activity between website pages. Please enable cross-domain measurement in Google Analytics if your landing and lead/order pages are hosted on different domains.
Track Customer Details
Create WooCommerce API Key
Save Consumer key and secret as a new Able credential
Add Inbound Integration
Configure WooCommerce to Notify Able of New Purchases
Able CDP will now receive webhooks from WooCommerce and retrieve purchase details from its API, automatically attributing Purchases to Visitors by customer emails and phones and sending Purchase conversions with detailed Invoice Lines where supported.
WooCommerce purchases are attributed by matching purchase to the web lead by billing email or phone. Transition of order status into ‘processing’ is treated as a successful order event.
Able supports sending of conversions to TikTok events API. In addition to the TikTok click id, Able sends all customer information such as email, phone and browser details, allowing TikTok to recognize and attribute maximum number of conversions.
1. First, Set up ttclid
2. Generate an Access Token
The TikTok Ads Manager account Admin or Operator can generate an access token directly under the pixel Settings tab.
3. Enable Outbound Integration With TikTok
Select event to send to TikTok and enter the Pixel ID that should be used with this event. You could find the Pixel ID by logging in your TikTok ads manager account and navigate to Assets->Event->Website Pixel. Copy the ID displayed.
Read more about Able CDP tracking and attribution engine and how it utilizes a customer journey database to correctly attribute all purchases to the original visitors.
E-Commerce Conversion Funnel Tracking
Able CDP helps to track modern multiple step e-commerce funnels where customers interact with multiple services prior to eventually making a purchase, resolving issues with incorrect Google Analytics attribution and conversions missing from Google Ads and Facebook Ads reports.
Sending conversions to Google Ads is an extremely common integration scenario. Its used to add conversion value to Google Ads’ reports, allowing to report on ROI, as well as to use performance-based targeting and optimization capabilities.
Attributing conversions to Facebook Ads is a common task, however doing it with sufficient precision is hard. Sales might happen in CRM, or, when they happen online, customer might not come back to the website, so tracking with Facebook Pixel JS produces substandard results. Able solves this problem with its Facebook Conversions API integration.
“A valuable insight we've got because of using Able Customer Data Platform is that display ads aren't working for us at all... we've been wasting money for years on paid display ads.
Before Able we'd be excited about every lead or email that came through, but after the last year we've determined that those don't convert at all.
And so we've been focusing on paid search, which does have return on investment.”
— Bryan Brinton, Co-Founder, Aluvii Software
Continuously improve marketing strategy with actionable data produced by Able tracking.