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Connect Donorbox and Snapchat

Why do Donorbox and Snapchat Need to Be Connected?

The Fundraising Attribution Gap: Donorbox and Snapchat

For non-profits, Snapchat is a powerful tool for awareness, but tracking that awareness to a final donation is difficult. Most donors move from a Snapchat ad to the organization's site, and then to a separate Donorbox hosted page. During this transition, the tracking "link" is often broken by browser privacy settings or cross-domain issues.

This makes it impossible for non-profits to see which Story ads or AR Lenses are actually bringing in donations. Without this data, you cannot optimize your spend or prove the ROAS of your social media fundraising efforts to stakeholders.

A Complete Solution for Integrating Donorbox and Snapchat

The Non-Profit Edge: Connect Donors to Snapchat Ads

Able CDP bridges the gap between your marketing and your fundraising. By maintaining a persistent identity for every visitor, Able ensures that when a donation is completed in Donorbox, it is accurately attributed back to the original Snapchat interaction. This server-side integration ensures 100% accuracy, even for recurring gifts.

How Able CDP Integrates Donorbox and Snapchat

First-Party Data for Meaningful Impact

Able CDP captures the Snapchat attribution data (the scid) when a potential donor first visits your website. When the donation is finalized through Donorbox, Able receives the transaction data via webhook. It then pushes this "Donation" or "Purchase" event directly to the Snapchat Conversions API, allowing you to use Snapchat’s Goal-Based Bidding to find more supporters.

Some real-world examples include:

LTV Tracking: Attribute not just the first gift, but the ongoing Lifetime Value of recurring monthly donors back to your Snap ads.

Creative Optimization: Identify which Snapchat AR Lenses drive the highest average donation value compared to standard video ads.

End-of-Year Campaigns: Secure 100% attribution during high-traffic fundraising periods when browser-based tracking is most likely to fail.

Connecting Donorbox to Snapchat

  1. Site-Wide Tracking: Install Able CDP on your main organization website to identify visitors.

  2. Donorbox Sync: Enter your unique Able webhook URL into the Donorbox "Webhooks" settings.

  3. Snapchat Outbound: Connect your Snapchat Ad Account in Able and set the outbound event type to "Donate" or "Purchase."

Learn More

Read more about Able CDP tracking and attribution engine and how it utilizes a customer journey database to correctly attribute all purchases to the original visitors.

Discover SaaS conversion funnel tracking best practices.

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“Able captures 28% more conversions than another popular solution,”

said an Able CDP customer after conducting a case study.

“We were very surprised with the results. We set up two conversion actions in Google Ads: one using another popular solution and another using Able. The conversion action connected with Able had 157 purchase conversions, while the other had only 143. Even more significant was the difference in the reported value: the conversion action receiving data from Able showed a value 28% higher.”

“It turned out that our most valuable customers are the ones who make more expensive purchases some time after the initial conversion, and Able ensured these were correctly attributed in the ad platform. In contrast, conversions sent to Google Ads by another popular solution were missing this data.”

Don't just take our word for it

Software companies, e-commerce stores and various types of digital businesses around the world are using Able CDP to fundamentally improve their marketing strategy.

“We have been looking for a tool that could help gain better insights into our marketing efforts. We tried many, but none of them worked until we found Able. The reason Able CDP works for us, is that it is simple and does not try to reinvent the wheel but rather builds on existing tools and software out there. It helps us link our 'offline' sales to our marketing efforts and have it show up in Google Analytics. It then further helps us to optimize the digital marketing efforts by sending the real conversions (sales) to the marketing platforms. We seem to have finally closed the circle of our efforts and it will help us understand better and better what works, what doesn't and how to fix it or reallocate budgets.”

Kjeld Schigt
Kjeld Schigt
Managing Director of Kalon Surf
Kalon Surf

“A valuable insight we've got because of using Able Customer Data Platform is that display ads aren't working for us at all... we've been wasting money for years on paid display ads. Before Able we'd be excited about every lead or email that came through, but after the last year we've determined that those don't convert at all. And so we've been focusing on paid search, which does have return on investment.”

Bryan Brinton
Bryan Brinton
CFO, Co-Founder of Aluvii
Aluvii

“As the owner of Placówkowo, Poland's premier educational listing site, having detailed insights into our transactions is paramount. Able CDP's integration of Stripe with Google Analytics 4 e-commerce has been a game-changer. With their expertise, every Stripe transaction now seamlessly reflects in GA4, providing us with invaluable insights into our financial performance and user behavior. This fusion not only enhances our data clarity but also streamlines our business operations. Able CDP's responsiveness and customer-centric approach have made this integration smooth and efficient. We wholeheartedly endorse their services and appreciate their commitment to excellence.”

Łukasz Ostrowski
Łukasz Ostrowski
Owner of Placówkowo
Placówkowo

“We have been looking for a tool that could help gain better insights into our marketing efforts. We tried many, but none of them worked until we found Able. The reason Able CDP works for us, is that it is simple and does not try to reinvent the wheel but rather builds on existing tools and software out there. It helps us link our 'offline' sales to our marketing efforts and have it show up in Google Analytics. It then further helps us to optimize the digital marketing efforts by sending the real conversions (sales) to the marketing platforms. We seem to have finally closed the circle of our efforts and it will help us understand better and better what works, what doesn't and how to fix it or reallocate budgets.”

Kjeld Schigt
Kjeld Schigt
Managing Director of Kalon Surf
Kalon Surf

“A valuable insight we've got because of using Able Customer Data Platform is that display ads aren't working for us at all... we've been wasting money for years on paid display ads. Before Able we'd be excited about every lead or email that came through, but after the last year we've determined that those don't convert at all. And so we've been focusing on paid search, which does have return on investment.”

Bryan Brinton
Bryan Brinton
CFO, Co-Founder of Aluvii
Aluvii

“As the owner of Placówkowo, Poland's premier educational listing site, having detailed insights into our transactions is paramount. Able CDP's integration of Stripe with Google Analytics 4 e-commerce has been a game-changer. With their expertise, every Stripe transaction now seamlessly reflects in GA4, providing us with invaluable insights into our financial performance and user behavior. This fusion not only enhances our data clarity but also streamlines our business operations. Able CDP's responsiveness and customer-centric approach have made this integration smooth and efficient. We wholeheartedly endorse their services and appreciate their commitment to excellence.”

Łukasz Ostrowski
Łukasz Ostrowski
Owner of Placówkowo
Placówkowo
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