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Connect Shopify and Snapchat

Why do Shopify and Snapchat Need to Be Connected?

Why Standard Shopify-Snapchat Apps Under-Report Your Sales

While many brands use the standard Shopify Snapchat app, it is often prone to signal loss. If a customer uses an ad-blocker, opts out of tracking on iOS, or uses an "Express Checkout" (like Apple Pay or PayPal) that bypasses the standard "Thank You" page, the conversion is often lost.

This leads to a 20-30% discrepancy between your Shopify dashboard and your Snapchat Ads Manager. For a high-volume E-commerce store, this missing data makes it impossible to accurately calculate ROAS or effectively use Snapchat’s Dynamic Product Ads (DPA), which rely on consistent, high-quality event signals.

A Complete Solution for Integrating Shopify and Snapchat

Advanced Server-Side Tracking for Shopify and Snapchat

Able CDP provides a professional-grade server-to-server connection. By listening to Shopify's backend "Order Created" webhooks, Able ensures that every single sale is captured and attributed. This redundant architecture works alongside your pixel to fill in the gaps, providing the high-fidelity data Snapchat’s algorithm needs to find your next customer.

How Able CDP Integrates Shopify and Snapchat

Precision Scaling for E-commerce

Able CDP goes beyond the browser. It captures the Snapchat Click ID for every visitor and stores it in a persistent identity vault. When a Shopify order is placed, Able matches it to the user's original Snap ad click and sends a rich payload to Snapchat CAPI. This includes SKU-level details and hashed PII (email/phone), ensuring a near-perfect match rate and a superior Signal Readiness Score.

Some real-world examples include:

Recovered Sales: An apparel brand saw a 22% increase in reported Snapchat revenue by capturing "off-session" Shopify purchases.

Dynamic Retargeting: Feed accurate "Add to Cart" and "View Content" signals to Snapchat to power personalized retargeting ads.

Wholesale Orders: Track large-scale orders that happen through Shopify's backend and attribute them to your top-of-funnel Snap ads.**

Connecting Shopify to Snapchat

  1. Direct Integration: Connect your Shopify store to Able CDP via our one-click integration.

  2. Identity Capture: Able automatically captures and stores the scid for every visitor coming from Snapchat.

  3. Automate CAPI: Enable the Snapchat Outbound integration in Able to begin mapping Shopify order statuses to Snapchat events.

Learn More

Read more about Able CDP tracking and attribution engine and how it utilizes a customer journey database to correctly attribute all purchases to the original visitors.

Discover SaaS conversion funnel tracking best practices.

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“Able captures 28% more conversions than another popular solution,”

said an Able CDP customer after conducting a case study.

“We were very surprised with the results. We set up two conversion actions in Google Ads: one using another popular solution and another using Able. The conversion action connected with Able had 157 purchase conversions, while the other had only 143. Even more significant was the difference in the reported value: the conversion action receiving data from Able showed a value 28% higher.”

“It turned out that our most valuable customers are the ones who make more expensive purchases some time after the initial conversion, and Able ensured these were correctly attributed in the ad platform. In contrast, conversions sent to Google Ads by another popular solution were missing this data.”

Don't just take our word for it

Software companies, e-commerce stores and various types of digital businesses around the world are using Able CDP to fundamentally improve their marketing strategy.

“We have been looking for a tool that could help gain better insights into our marketing efforts. We tried many, but none of them worked until we found Able. The reason Able CDP works for us, is that it is simple and does not try to reinvent the wheel but rather builds on existing tools and software out there. It helps us link our 'offline' sales to our marketing efforts and have it show up in Google Analytics. It then further helps us to optimize the digital marketing efforts by sending the real conversions (sales) to the marketing platforms. We seem to have finally closed the circle of our efforts and it will help us understand better and better what works, what doesn't and how to fix it or reallocate budgets.”

Kjeld Schigt
Kjeld Schigt
Managing Director of Kalon Surf
Kalon Surf

“A valuable insight we've got because of using Able Customer Data Platform is that display ads aren't working for us at all... we've been wasting money for years on paid display ads. Before Able we'd be excited about every lead or email that came through, but after the last year we've determined that those don't convert at all. And so we've been focusing on paid search, which does have return on investment.”

Bryan Brinton
Bryan Brinton
CFO, Co-Founder of Aluvii
Aluvii

“As the owner of Placówkowo, Poland's premier educational listing site, having detailed insights into our transactions is paramount. Able CDP's integration of Stripe with Google Analytics 4 e-commerce has been a game-changer. With their expertise, every Stripe transaction now seamlessly reflects in GA4, providing us with invaluable insights into our financial performance and user behavior. This fusion not only enhances our data clarity but also streamlines our business operations. Able CDP's responsiveness and customer-centric approach have made this integration smooth and efficient. We wholeheartedly endorse their services and appreciate their commitment to excellence.”

Łukasz Ostrowski
Łukasz Ostrowski
Owner of Placówkowo
Placówkowo

“We have been looking for a tool that could help gain better insights into our marketing efforts. We tried many, but none of them worked until we found Able. The reason Able CDP works for us, is that it is simple and does not try to reinvent the wheel but rather builds on existing tools and software out there. It helps us link our 'offline' sales to our marketing efforts and have it show up in Google Analytics. It then further helps us to optimize the digital marketing efforts by sending the real conversions (sales) to the marketing platforms. We seem to have finally closed the circle of our efforts and it will help us understand better and better what works, what doesn't and how to fix it or reallocate budgets.”

Kjeld Schigt
Kjeld Schigt
Managing Director of Kalon Surf
Kalon Surf

“A valuable insight we've got because of using Able Customer Data Platform is that display ads aren't working for us at all... we've been wasting money for years on paid display ads. Before Able we'd be excited about every lead or email that came through, but after the last year we've determined that those don't convert at all. And so we've been focusing on paid search, which does have return on investment.”

Bryan Brinton
Bryan Brinton
CFO, Co-Founder of Aluvii
Aluvii

“As the owner of Placówkowo, Poland's premier educational listing site, having detailed insights into our transactions is paramount. Able CDP's integration of Stripe with Google Analytics 4 e-commerce has been a game-changer. With their expertise, every Stripe transaction now seamlessly reflects in GA4, providing us with invaluable insights into our financial performance and user behavior. This fusion not only enhances our data clarity but also streamlines our business operations. Able CDP's responsiveness and customer-centric approach have made this integration smooth and efficient. We wholeheartedly endorse their services and appreciate their commitment to excellence.”

Łukasz Ostrowski
Łukasz Ostrowski
Owner of Placówkowo
Placówkowo
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  • All of our data infrastructure is physically based in the UK and we are in a position to seamlessly process EU customers' data according to the European Commission adequacy decision. A Data Processing Agreement and Data Transfer Agreement are available on demand.
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