Facebook (Meta) Server-Side Tracking

Maximize attribution in Ads Manager by using first-in-class server-side tracking

Try Able's Server-Side Tracking for Free

Able CDP server-side tracking supplies Facebook (Meta) Conversions API with a full set of attribution parameters such as click id and customer details using its revolutionary server-side tracking implementation that doesn't rely on them being stored in cookies.


Real server-side tracking

Instead of relaying conversions from browser tracking tags through a server, Able offers server-side connections with payment systems, e-commerce platforms and CRMs to obtain conversions without depending on conversion events collected in browser.


Unparalleled attribution quality

Able uses a customer database to attribute each conversion to the original website visitor and click identifier, as well as enhanced attribution parameters, ensuring ad platforms know exactly who made the purchase and can credit conversion to the appropriate campaign.

Boost your ad performance with Facebook (Meta) Server-Side Tracking by Able CDP

With the rise of privacy controls and limitations on cookie-based tracking, advertisers face challenges in attributing conversions reliably.

That's where Able Customer Data Platform comes in. Our solution seamlessly integrates with Facebook Conversions API, enabling you to attribute more conversions than with other Conversions API integrations.

Combine client-side and server-side tracking data to send rich, first-party attribution data to Facebook Ads through server-side tracking. By leveraging Able CDP server-side tracking, you can:

  • Resolve tracking and attribution challenges: Ensure accurate attribution of conversions in Facebook Ads, even in the face of browser cookie restrictions and IOS limitations.
  • Combine browser and server-side data: Able CDP merges in-browser identifiers (fbp/fbclid) with back-end customer details (email, name, address), sending a single, comprehensive event to Facebook Conversions API. This allows Facebook to use all available data for attribution, overcoming the limitations of deduplication.
  • Ensure accurate attribution of conversions in Facebook (Meta) Ads: We ensure that your attribution settings are compatible with Facebook's conversion modeling, enabling exceptionally precise attribution of IOS transactions and maximizing the visibility of your conversions.
  • Complement Facebook (Meta) Pixel: Server-side tracking through Able CDP works hand-in-hand with the Pixel, providing a more complete view of customer interactions for better targeting and performance analysis.

Don't let tracking limitations hold back your ad performance. With Able CDP's server-side tracking integration, you can unlock the full potential of Facebook Conversions API, achieve accurate attribution, and optimize your campaigns for success.

How Able consolidates API and Pixel data

Able tracks customers from their first website visit and associates UTM parameters, ad click, and browser identifiers with customer details from lead and sign-up forms. It combines this data with server-side information to record conversions without relying on cookies and pixels. Able CDP's unique approach ensures that you have the most accurate and complete picture of your customers, allowing for better targeting and personalization of your marketing campaigns.

Client-side pixel tracking has long been a staple in monitoring user behavior and engagement on websites. However, it faces limitations due to privacy restrictions, cookie blocking, and user consent management. To address these challenges, we've developed a solution that incorporates server-side integrations, which capture customer interaction data on the server-side, bypassing the limitations of browser-based tracking and providing a more reliable method for tracking user interactions and attributing conversions

The true innovation of Able CDP lies in its Conversions API integrations, which connect directly with ad platforms like Facebook Ads and Google Ads via server-to-server communication. This approach offers a comprehensive view of customer interactions, both online and offline, without relying on browser-based tracking or user consent.

Experience the future of data-driven marketing with Able CDP, a platform designed to deliver unparalleled insights and empower businesses to make informed decisions.

How Able CDP's server-side API integrations differ from server-side GTM and CAPI Gateway?

In comparison, server-side tracking by Able uses server-to-server communication to receive conversion data directly from your e-commerce platform, payment system, CRM or application to ad platforms like Facebook Ads and Google Ads. This method offers a more comprehensive view of customer interactions, including both online and 'offline' events, without relying on browser-based tracking or user consent.

The primary advantage of server-side pixels over client-side pixel tracking is that they are less vulnerable to privacy restrictions. However, like client-side pixel tracking, server-side pixels still require some form of user interaction with a website or application to trigger an event. sGTM and CAPI Gateway can only send as much information to the ad platform as they receive from the browser.

Able CDP's server-side tracking and API integrations work alongside both client-side and server-side pixel tracking to provide a complete and accurate solution for tracking customer interactions and attributing conversions. By combining the strengths of these approaches, Able CDP ensures that you have the most reliable data available for your marketing analysis, allowing you to optimize your campaigns and achieve better results.

Unlock your potential for growth and success. Try Able CDP for free and discover the difference Able CDP can make for your marketing efforts.

Incredibly easy to set up

Install tracking and start sending properly attributed data into conversions API, Google Analytics and data warehouse within minutes.


Sign up for an Able CDP account

Instant setup, no credit card required.


Add lead form tracking code

Able CDP automatically recognizes forms used on the website and creates custom tracking code for your website.


Connect the platforms where conversions occur

Able gets important conversions from payment systems, e-commerce platforms and CRMs.

Use one of our integrations such as Stripe conversion tracking or send conversions from your own code using web hooks.


Access the data and get insights

Let Able send conversions to Google Analytics and ad platforms such as Facebook Conversions API and Google Ads.

Browse customer journeys individually, run revenue attribution reports or access tracking data via Google BigQuery.

Don't just take our word for it

Software companies, e-commerce stores and various types of digital businesses around the world are using Able CDP to fundamentally improve their marketing strategy.

As the owner of Placówkowo, Poland's premier educational listing site, having detailed insights into our transactions is paramount. Able CDP's integration of Stripe with Google Analytics 4 e-commerce has been a game-changer. With their expertise, every Stripe transaction now seamlessly reflects in GA4, providing us with invaluable insights into our financial performance and user behavior. This fusion not only enhances our data clarity but also streamlines our business operations. Able CDP's responsiveness and customer-centric approach have made this integration smooth and efficient. We wholeheartedly endorse their services and appreciate their commitment to excellence.

Łukasz Ostrowski
Łukasz Ostrowski
Owner of Placówkowo