Connect HubSpot and Facebook Conversions API

HubSpot is a popular CRM, marketing, sales, and service platform. Facebook/Meta is one of the most widely used platforms for advertising, which businesses use to grow their audience and further develop their brand through Facebook pages or ads. Without a Facebook (Meta) Conversions API integration, customers who first interact with a brand on Facebook often may not be recognized when they convert in HubSpot. Both platforms keep a rich set of data, but without integration, such as from Able CDP, a significant percentage of the lead conversions will not be shown in reports as being attributed to Facebook (Meta) campaigns.

Here are some reasons why conversion tracking built into Facebook Pixel (Meta Pixel) and Hubspot CAPI integration are not enough for HubSpot:

1. HubSpot purchases are made after the initial visit, essentially offline, and tracking cookies set by Facebook (Meta) Pixel on ad click may no longer be available.
2. Sending CRM data to Facebook (Meta) CAPI isn't sufficient to correctly attribute conversion. Including the identifier assigned by Facebook to a user and customer match parameters, helps solve conversion reporting problems by sending more data, allowing Facebook to correctly attribute most of the conversions, including leads from IOS devices with limited tracking attribution.
3. These missing conversions from Facebook (Meta) campaigns that go unreported are caused by missing data, which occurs when there is no help from an integration platform such as Able CDP that ensures all HubSpot conversion data is properly attributed in Facebook.

Able CDP's superior tracking speed and reliability ensures that no conversions are lost. It records the exact Facebook click identifiers on each landing page visit, making sure they're sent to Conversions API when a conversion happens in HubSpot later, eliminating the risk of misattributed conversions.

Combining browser and server-side tracking to report conversions via the server-to-server Facebook Conversions API integration solves these problems. Attributing server-side conversions to the original click id and sending them together with customer details via Able CDP's server-to-server Facebook Conversion API integration is required to report all of them accurately.

Able Customer Data Platform is the ultimate HubSpot and Facebook (Meta) integration.

It combines browser tracking with server API integrations, linking website activity with conversions on the back-end to build a complete journey of each customer across HubSpot and Facebook.

This allows you to attribute 99% of conversions to the correct marketing source, ad click and landing page and obtain data to inform strategy. Able CDP ensures superior tracking speed and reliability, making certain that no conversions are lost. It also provides high-quality tracking by recording exact Facebook click identifiers on each landing page visit, ensuring they're sent to Conversions API when a conversion happens in HubSpot, eliminating the risk of misattributed conversions.

All of this without coding and complex manual set-up of the connection between HubSpot and Facebook (Meta) Conversions API. Able CDP already knows how to connect marketing data between HubSpot and Facebook.

Able CDP provides a robust and reliable integration between HubSpot and Facebook (Meta) Conversions API, ensuring that all conversions are accurately tracked and attributed to the correct Facebook ad clicks. By utilizing advanced browser tracking techniques, Able CDP captures the exact Facebook click identifiers (fbclid and fbp) on each landing page visit, even when the user does not immediately convert.

Able Customer Data Platform combines browser and back-end tracking to:

1. store Facebook Click id, including the original ad click id (fbclid), when available, as well as browser id (fbp), ensuring that no conversions are lost due to tracking issues.
2. attribute successful HubSpot form submissions and purchases to the original Facebook click ids and send conversions to Facebook Conversions API with additional customer match parameters, eliminating the risk of misattributed conversions.
3. attribute future conversions in HubSpot and other platforms to the original Facebook click id, ensuring all qualification events and sales are tracked and reported.
4. send Advanced Match Parameters, including customer email, phone, name, and address, to help Facebook attribute conversions even when a click id parameter isn't available or is inconclusive, further improving tracking accuracy.

With Able CDP's superior tracking speed and reliability, businesses can have confidence that their Facebook ad performance is being accurately measured and optimized, leading to better return on ad spend and improved campaign effectiveness.

Step 1. Sign up for a free Able CDP account

Complete the sign up form to get an Able CDP trial account set up instantly. No credit card required.

Step 2. Install Able CDP tracking code on your website

After signing up, Able CDP will prompt you to add its tracking code to your website.

This code will record ad click ids and details of the original landing page visit, as well as track customer details entered in HubSpot forms, allowing Able CDP to attribute future customer activity in HubSpot and other platforms to the original ad click and visitor source. Able CDP uses its tracking to capture UTM parameters, referrer URL and landing page URL, and store them together with personal identifiers like email or phone entered by the customer in lead and order forms.

Step 3. Connect Able CDP to HubSpot

In the Able CDP dashboard, press 'Add Service Integration', select HubSpot from the list of available integrations. Follow the authorization process to connect your HubSpot account and retrieve deal conversions from HubSpot.

Once connected, Able CDP will automatically start sending lead and customer activity data from HubSpot, matching it to the original website visitor using the email address captured.

Step 4. Connect Able CDP to Facebook (Meta) Conversions API

Still in the Integrations tab of the Able CDP dashboard, select Facebook. You'll need to provide your Pixel ID and Conversions API access token.

After completing the Facebook integration, enable the Outbound sync for the Purchase event to start sending HubSpot purchases to Facebook Conversions API. Able CDP will translate each Purchase event, sending the original visitor's Facebook click ID from the landing page along with it.

Able CDP's direct integration ensures superior tracking speed and reliability compared to standard JavaScript event tracking, capturing every conversion event and eliminating the risk of missing any sales data. By recording the exact Facebook click ID from the ad click and storing it with the customer's details, Able CDP makes sure conversions in HubSpot are accurately attributed to the right Facebook ad and campaign when sent to Conversions API.

Read more about how Able CDP superior server-side tracking technology ensures no conversions are lost between HubSpot and Facebook Conversions API.

Discover how Able CDP records exact Facebook click identifiers on each landing page visit, eliminating risk of misattributed conversions.