Contents:

  • Why do Teachable and Facebook Need to Be Connected?
  • A Complete Solution for Integrating Teachable and Facebook
  • How Able CDP Integrates Teachable and Facebook
  • 4 Steps to Connect Teachable with Facebook by Using Able CDP

Connect Teachable and Facebook

Why do Teachable and Facebook Need to Be Connected?

Teachable is an online knowledge-sharing platform where individuals can create courses or coaching businesses to share their knowledge. Facebook is one of the most widely used platforms for advertising, which businesses commonly use to grow their audience and further develop their brand, either through Facebook pages or ads. Without a conversion, customers who first interact with a brand on Facebook often may not be recognised when they purchase a subscription to a course on Teachable. Both platforms keep a rich set of data, but without integration, such as from Able CDP, a very low percentage of the purchases on Teachable will be shown in reports as being attributed to Facebook.

Here are some reasons why conversion tracking built into Facebook is not enough:

  1. Facebook customer data without proper first-party attribution doesn’t allow you to leverage the reporting capabilities of other reporting tools you may be using, such as GoogleAnalytics.
  2. You can't use Facebook Conversions API by utilizing only back-end data (such as customer name, phone and e-mail) or front-end data (such as browser id) efficiently. It will work, but it would only be able to match about 30% of transactions.
  3. Using only Facebook Conversions API makes it difficult to track conversions reliably: it's not uncommon to see inaccurate statistics - higher or lower click numbers in Facebook Ad manager than in Teachable
  4. Facebook Conversions API deduplication parameter makes Facebook to ignore the event sent to Conversions API altogether when a corresponding Pixel event is available, even if Conversions API event has more customer data.
  5. These missing sales from Facebook that go unreported are caused by missing data, which occurs when there is no help from an integration platform such as Able CDP that ensures all sales data is properly attributed in Teachable.

Combining browser and server-side tracking to report conversions via the server-to-server Facebook Conversions API integration solves these problems.

A Complete Solution for Integrating Teachable and Facebook

Able Customer Data Platform is the ultimate Teachable and Facebook integration.

It combines browser tracking with server API integrations, linking website activity with purchases on the back-end to build a complete journey of each customer across Teachable and Facebook.

This allows you to attribute 99% of sales to the correct marketing source, ad click and landing page and obtain data to inform strategy.

Use of Facebook Conversions API can improve your CPA by 13% across multiple verticals when setting up the Conversions API with the Meta pixel. It can also increase your lead to sale conversion rate by 20% by showing you which ads are optimized for your customer base. Connecting Able CDP to your Facebook Conversions API will ensure this helpful data is efficiently transferred to other analytics platforms you may be using, allowing for even better analysis of your marketing campaigns and customer journey.

All of this without coding and complex manual set-up of the connection between Teachable and Facebook. Able already knows how to connect marketing data between Teachable and Facebook.

How Able CDP Integrates Teachable and Facebook

Able makes it easy to report on actual Teachable revenue rather than conversions to leads, attributing all subsequent Teachable revenue to the original visitor and campaign - even if it occurs weeks after the initial visit.

Able CDP combines browser and back-end tracking to:

  1. store Facebook Click id, including the original ad click id (fbclid), when available, as well as browser id (fbp).
  2. attribute successful payments to the Facebook click ids and send conversion to Teachable with additional customer match parameters.
  3. send Advanced Match Parameters. Customer email, phone, name and address help Facebook to attribute sales when a click id parameter isn't available or is inconclusive
  4. add UTM parameters, referrer URL and landing page details to new leads;
  5. attribute successful Teachable order after to the Facebook user id after a payment is completed and send e-commerce transaction to Google Analytics.

Able tracks Teachable orders on the 'thank you' page, recording order details and associating customer with the marketing source, attributing all following purchases to the original visitor tracked by Able, allowing it to send purchase conversions to Google Analytics.

4 Steps to Connect Teachable with Facebook by Using Able CDP

Step 1. Sign up for a free account

Complete the sign up form to get an Able trial account set up instantly. No credit card required.

Step 2. Install Able tracking code on the website

After signing up for a free account, Able CDP will prompt you to add code to your website.

This tracking code will record ad click ids and details of the original landing page visit, as well as lead form submissions, allowing to attribute customers to website visitors. Able CDP uses its tracking to capture UTM parameters, referrer URL and landing page URL, store them in its own attribution database together with the personal identifiers such as email or phone, entered by customer in lead and order forms, allowing it to associate all future customer activity with the original website visitor source.

Add lead form URLs to the HTML Forms Tracking section to let Able automatically recognize the sign-up and lead forms you're using. Any standard lead form widgets that we could detect during the account setup will appear in the Dynamic Lead Forms Tracking section.

Press "Generate" in the Get Code section to generate a unique tracking code to add to your site.

Able CDP page view tracking doesn't install its own cookies and relies on third-party identifiers such as Google Analytics Client Id to connect customer activity between website pages. Please enable cross-domain measurement in Google Analytics if your landing and lead/order pages are hosted on different domains.

Step 3. In the Funnel tab, click add service integration to select which platforms you want to integrate with

Step 4. Connect Able to Teachable

Able tracks Teachable orders on the 'thank you' page, recording order details and associating customer with the marketing source, attributing all following purchases to the original visitor tracked by Able, allowing to send purchase conversions to Google Analytics and ad platforms such as Google Ads.

Enable Thank You Page Tracking Code

Enable tracking code to start tracking Teachable purchases.

Step 5. Connect Able to Facebook

1. Set up Facebook Events Manager

  1. Open Facebook Events Manager.
  2. If you have existing Pixel of an Offline Events Set that you'd like to use, open it.
  3. Go to the Settings tab and click Generate access token.

For more granular permissions setup, you could also create System Users and Tokens in Facebook Business Settings manually.

2. Add Access Token to Able

Paste the access token you've created in the previous step and save it. Leave refresh token empty.

3. Enable Outbound Integration

Select the credential you've just created and Purchase event type.

If the token you're using has 'Manage Ad account' permission, Able will display list of Ad Account, which allows to select ad account and pixel you'd like to use from the list.

Otherwise, copy a Pixel or Offline Event Set Id from Facebook Events Manager and paste into the Adspixel or Offline Event Set field respectively:

Enabled for the following event types:

Facebook
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Teachable
Start integrating Teachable and Facebook right now
“A valuable insight we've got because of using Able Customer Data Platform is that display ads aren't working for us at all... we've been wasting money for years on paid display ads.

Before Able we'd be excited about every lead or email that came through, but after the last year we've determined that those don't convert at all.

And so we've been focusing on paid search, which does have return on investment.”

— Bryan Brinton, Co-Founder, Aluvii Software

Contact us for more help if you didn't find what you were looking for

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Achieve results

Continuously improve marketing strategy with actionable data produced by Able tracking.

Drive sales

Understand how your customers buy and how segments perform across campaigns even on low volume experimental conversion data when you're still perfecting your pipeline.

Boost ad ROI

Stream back-end conversion data to Google Ads and Facebook Ads Conversion APIs to facilitate ad platforms' AI/ML ad delivery optimization and to create super effective lookalike audiences in real time.

Analyze

Use standard tools such as Facebook Ads, Google Analytics and CRM reports to see exact performance and revenue of each channel and landing page even when sales happen weeks after the initial ad click.