Why do Teachable and Facebook Need to Be Connected?
Teachable is an online knowledge-sharing platform where individuals can create courses or coaching businesses to share their knowledge. Facebook is one of the most widely used platforms for advertising, which businesses commonly use to grow their audience and further develop their brand, either through Facebook pages or ads. Without a conversion, customers who first interact with a brand on Facebook often may not be recognised when they purchase a subscription to a course on Teachable. Both platforms keep a rich set of data, but without integration, such as from Able CDP, a very low percentage of the purchases on Teachable will be shown in reports as being attributed to Facebook.
Here are some reasons why conversion tracking built into Facebook is not enough:
Combining browser and server-side tracking to report conversions via the server-to-server Facebook Conversions API integration solves these problems.
A Complete Solution for Integrating Teachable and Facebook
Able Customer Data Platform is the ultimate Teachable and Facebook integration.
It combines browser tracking with server API integrations, linking website activity with purchases on the back-end to build a complete journey of each customer across Teachable and Facebook.
This allows you to attribute 99% of sales to the correct marketing source, ad click and landing page and obtain data to inform strategy.
Use of Facebook Conversions API can improve your CPA by 13% across multiple verticals when setting up the Conversions API with the Meta pixel. It can also increase your lead to sale conversion rate by 20% by showing you which ads are optimized for your customer base. Connecting Able CDP to your Facebook Conversions API will ensure this helpful data is efficiently transferred to other analytics platforms you may be using, allowing for even better analysis of your marketing campaigns and customer journey.
All of this without coding and complex manual set-up of the connection between Teachable and Facebook. Able already knows how to connect marketing data between Teachable and Facebook.
How Able CDP Integrates Teachable and Facebook
Able makes it easy to report on actual Teachable revenue rather than conversions to leads, attributing all subsequent Teachable revenue to the original visitor and campaign - even if it occurs weeks after the initial visit.
Able CDP combines browser and back-end tracking to:
Able tracks Teachable orders on the 'thank you' page, recording order details and associating customer with the marketing source, attributing all following purchases to the original visitor tracked by Able, allowing it to send purchase conversions to Google Analytics.
4 Steps to Connect Teachable with Facebook by Using Able CDP
Complete the sign up form to get an Able trial account set up instantly. No credit card required.
After signing up for a free account, Able CDP will prompt you to add code to your website.
This tracking code will record ad click ids and details of the original landing page visit, as well as lead form submissions, allowing to attribute customers to website visitors. Able CDP uses its tracking to capture UTM parameters, referrer URL and landing page URL, store them in its own attribution database together with the personal identifiers such as email or phone, entered by customer in lead and order forms, allowing it to associate all future customer activity with the original website visitor source.
Add lead form URLs to the HTML Forms Tracking section to let Able automatically recognize the sign-up and lead forms you're using. Any standard lead form widgets that we could detect during the account setup will appear in the Dynamic Lead Forms Tracking section.
Press "Generate" in the Get Code section to generate a unique tracking code to add to your site.
Able CDP page view tracking doesn't install its own cookies and relies on third-party identifiers such as Google Analytics Client Id to connect customer activity between website pages. Please enable cross-domain measurement in Google Analytics if your landing and lead/order pages are hosted on different domains.
Able tracks Teachable orders on the 'thank you' page, recording order details and associating customer with the marketing source, attributing all following purchases to the original visitor tracked by Able, allowing to send purchase conversions to Google Analytics and ad platforms such as Google Ads.
Enable Thank You Page Tracking Code
Enable tracking code to start tracking Teachable purchases.
1. Set up Facebook Events Manager
For more granular permissions setup, you could also create System Users and Tokens in Facebook Business Settings manually.
2. Add Access Token to Able
Paste the access token you've created in the previous step and save it. Leave refresh token empty.
3. Enable Outbound Integration
Select the credential you've just created and Purchase event type.
If the token you're using has 'Manage Ad account' permission, Able will display list of Ad Account, which allows to select ad account and pixel you'd like to use from the list.
Otherwise, copy a Pixel or Offline Event Set Id from Facebook Events Manager and paste into the Adspixel or Offline Event Set field respectively:
Enabled for the following event types:
“A valuable insight we've got because of using Able Customer Data Platform is that display ads aren't working for us at all... we've been wasting money for years on paid display ads.
Before Able we'd be excited about every lead or email that came through, but after the last year we've determined that those don't convert at all.
And so we've been focusing on paid search, which does have return on investment.”
— Bryan Brinton, Co-Founder, Aluvii Software
Continuously improve marketing strategy with actionable data produced by Able tracking.