Why Connect WooCommerce and Google Ads?
Able conversion tracking solves many issues that marketers experience using off-the-shelf Google Ads conversion tracking with WooCommerce:
A Complete Solution for WooCommerce Google Ads Conversion Tracking
Able Customer Data Platform simplifies tracking WooCommerce conversions in Google Ads by offering an all-in-one solution that attributes each lead or started checkout to original traffic source and sends completed purchases to Google Ads API.
It combines browser tracking with server API integrations, linking website activity with purchases on the back-end to build a complete journey of each customer across WooCommerce and Google Ads.
This allows to attribute 99% of sales to the correct marketing source, ad click and landing page and obtain much better data to inform strategy compared to using a simple Google Ads tag.
All of this without coding and complex manual set-up of the connection between WooCommerce and Google Ads. Able already knows how to connect track WooCommerce orders, lead forms and send attributed purchases to Google Ads.
How Able CDP Tracks WooCommerce Conversions In Google Ads
Able tracks WooCommerce order forms as well as purchases by receiving web hooks from WooCommerce and attributing purchases to the original visitor tracked by Able, allowing to send purchase conversions to Google Ads and analytics platforms such as Google Analytics.
Able Customer Data Platform combines browser and back-end tracking to:
How to Set Up WooCommerce Google Ads Conversion Tracking?
Complete the sign up form to create a trial account.
To track customer details and associate WooCommerce customers with the visitor details, install tracking code generated using the "Code" section in the Able CDP dashboard. This code will track WooCommerce form submissions.
To set up sending of completed purchases from WooCommerce to Able:
Able CDP will now receive webhooks from WooCommerce and retrieve purchase details from its API, automatically attributing Purchases to Visitors by customer emails and phones and sending Purchase conversions with detailed Invoice Lines where supported.
WooCommerce purchases are attributed by matching purchase to the web lead by billing email or phone. Transition of order status into ‘processing’ is treated as a successful order event.
The first step to start using a server-to-server integration is to configure Google Ads. The Part 1 of the ‘Set up offline conversion tracking‘ guide in Google Ads Help covers two necessary steps to begin: enabling auto-tagging and setting up a Conversion Action – a hint telling Google Ads how to process your conversions.
(Google refers to all conversions that aren’t tracked by its JS tracking code as ‘offline’. They may not actually happen offline, such as in a store, and would more often be a result of online user activity.)
Once Google Ads setup is complete, conversions are ready to be sent to Google Ads. While it can be done with a direct Google Ads API integration, rest of this guide will assume you’re using Able to track sales and attribute them to ad clicks.
We recommend contacting your Google Ads Account Manager to ensure that your ad account is 'allowlisted' to send IOS 14.5+ conversions. Google Ads only processes WBRAID/GBRAID and customer match parameters for customer accounts that have a history of compliance. It used to require $50,000 minimum spend, however access to the feature in 'Observation' (reporting only) mode has been available since Autumn 2021. Contacting your Account Manager to allowlist the ad account allows Able to send extended WBRAID/GBRAID and customer match parameters, facilitating correct reporting of IOS conversions in Google Ads.
In the Able CDP Dashboard, open ‘API Credentials’ tab and press ‘Connect Google Ads’ button. It will grant Able access to your Google Ads API, allowing to send purchase conversions to Google Ads.
After connecting, a new Credential will appear in the list.
Open the ‘Funnel’ tab and press 'Add Outbound' button. Select the new Google Ads credential, and choose ‘Purchase’ event type. Able will display a list of Google Ads Customers your Google account has access to manage. Choose the one that has the Conversion Action that has been created in Google Ads Manager in previous step.
Press ‘Save’ button to save settings. Able Customer Data Platform will start sending all purchases it attributed to Google Ads clicks to Google Ads API.
E-Commerce Conversion Funnel Tracking
Able CDP helps to track modern multiple step e-commerce funnels where customers interact with multiple services prior to eventually making a purchase, resolving issues with incorrect Google Analytics attribution and conversions missing from Google Ads and Facebook Ads reports.
Sending conversions to Google Ads is an extremely common integration scenario. Its used to add conversion value to Google Ads’ reports, allowing to report on ROI, as well as to use performance-based targeting and optimization capabilities.
Attributing conversions to Facebook Ads is a common task, however doing it with sufficient precision is hard. Sales might happen in CRM, or, when they happen online, customer might not come back to the website, so tracking with Facebook Pixel JS produces substandard results. Able solves this problem with its Facebook Conversions API integration.
“A valuable insight we've got because of using Able Customer Data Platform is that display ads aren't working for us at all... we've been wasting money for years on paid display ads.
Before Able we'd be excited about every lead or email that came through, but after the last year we've determined that those don't convert at all.
And so we've been focusing on paid search, which does have return on investment.”
Bryan Brinton, Co-Founder, Aluvii Software
Continuously improve marketing strategy with actionable data produced by Able tracking.